These days, email sits at the center of the Internet and is the number one channel to market to consumers. Overly frequent and irrelevant emails are two of the biggest reasons why recipients unsubscribe or hit the archive button. Personalization is the game changer for marketing, and marketers are beginning to understand that one-size-fits-all campaigns are no longer the most effective type of marketing. In today’s marketing world, it is necessary to connect with each and every individual in order to get your message across to him or her. But with just a list of email addresses, how much do you really know about your customer base? Whether seeking to acquire new customers or cultivate deeper relationships with current ones, companies must be able to recognize, segment, and engage their highest value prospects and customers in the best possible way. And they typically have a very small window to do so. The key to success is ensuring your company's message is delivered to the right customer at exactly the right time. This session (whether panel or presentation) will showcase how to leverage third-party data to help better understand your audience and effectively tailor messaging content and creative. Learn how to segment deals and offers and customize messaging instantly based on demographics and interests; which in turn will increase relevancy, boost open rates, drive revenue, and enhance your CRM. We will also provide examples on how to use this data insight to drive higher open rates, conversions, and offer users a better overall experience, while addressing the challenges of customer segmentation and personalization, how to overcome those challenges and reap its benefits.