Go Beyond "Customer Name"
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Go Beyond "Customer Name"

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Better marketing means using better data to personalize marketing efforts. In this Bronto Software presentation learn how you can drive revenue by going beyond the field "Customer Name"

Better marketing means using better data to personalize marketing efforts. In this Bronto Software presentation learn how you can drive revenue by going beyond the field "Customer Name"

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  • Birthday Trigger
  • Kaleidoscope Yarns
  • Typically due to lack of technical know how. They would send emails with video tutorials. For example, most of the book is complete except for the cover. The would send an email with the link to the video tutorial on how to make a cover.

Transcript

  • 1. Beyond “Customer Name”Better Data = Better Marketing = More Revenue
  • 2. WHAT IS BETTER DATA?
  • 3. Birthday Trigger Purchase HistorySegmentation Location
  • 4. Abandoned Cart
  • 5. Fields, Fields, Fields100 Fields Included
  • 6. CUSTOMERSUCCESSES
  • 7. Birthday Trigger Kaleidoscope Yarns Spent $870 $8,295 Revenue HUGE ROI
  • 8. Purchase History DataOnline Fashion ClothingDoubled Conversion Rates220% increase in Revenue per transaction
  • 9. Product Life Cycle Segmenting Lulu Press Stuck in the creation cycle Triple the open rate
  • 10. Methods of Data Input Manual Input FTP via Partner Integrations Bronto Bronto Services Bronto API
  • 11. MANUAL DATA INPUT
  • 12. Manual Data Input
  • 13. ConsiderationsManual Data Input• You Control The Data• Not An Automated Process• Can Be Time Consuming• Infrequent Data Input• Simple Data Input
  • 14. FTP SERVICES
  • 15. Customer The FTP ProcessCreates CSV File Customer Updates the Data Customer Sends the File Bronto Updates Data Revenue Explosion
  • 16. ConsiderationsFTP Services• One time setup• Hands off function• Flexibility with mapping Bronto fields - Engage Professional Services (additional fee will apply)• Security considerations• Scheduled vs. Real-Time
  • 17. THE BRONTO API
  • 18. “Man is a tool-usinganimal.... Without tools heis nothing, with tools he isall.” Thomas Carlyle (1795–1881), Scottish essayist, historian.
  • 19. Create DeleteRead Update Bronto API
  • 20. API Examples Synchronize contacts on a regular basis
  • 21. API Examples Deliver metrics and subscriber activities for use in CRM systems
  • 22. API ExamplesUse data from external systems to deliver transactional and triggered messages from Bronto
  • 23. Got Commands? addAccounts addApiTokens addContacts addContactsToWorkflow addConversion addDeliveries addDeliveryGroup addFields addHeaderFooters addLists addLogins addMessageFolders addMessageRules addMessages addOrUpdateContactsaddOrUpdateDeliveryGroup addToDeliveryGroup addToList deleteAccounts deleteApiTokens deleteContacts deleteDeliveryGroup deleteFields deleteFromDeliveryGroup deleteHeaderFooters deleteLists deleteLogins deleteMessages deleteMessageFolders deleteMessageRules readAccounts readActivities readApiTokens readContacts readConversions readDeliveries readDeliveryGroups readDeliveryRecipients readFields readHeaderFooters readLists readLogins readMessages readMessageFolders readMessageRules readSegments updateAccounts updateApiTokens updateContacts updateDeliveryGroup updateFields updateHeaderFooters updateLists updateLogins updateMessageFolders updateMessageRules updateMessages addOrUpdateContacts addOrUpdateDeliveryGroup readWorkflows login addOrUpdateContacts removeFromList clearLists addOrUpdateDeliveryGroup
  • 24. ConsiderationsBronto API• Real time• Know what you want to do• No middle man• Working with Bronto support• Internal expertise needed• Professional Services bundles available
  • 25. PARTNER INTEGRATIONS
  • 26. Partial List of Integrations
  • 27. Key Takeaways Relevance Flexible = Revenue Methods Professional Services Robust API Available
  • 28. Thank You for Attending! Account Management am@bronto.com skip.mangum@bronto.com Learn more about API Brontoversity.com – “API” Contact Your Account Manager Follow Up Email Link to Professional Services Link to Brontoversity Webinar Recording