From the concept to the inbox  behind the scenes secrets that drive retail revenue
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From the concept to the inbox behind the scenes secrets that drive retail revenue

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From the concept to the inbox  behind the scenes secrets that drive retail revenue From the concept to the inbox behind the scenes secrets that drive retail revenue Presentation Transcript

  • From Concept tothe InboxBehind the Scenes Secrets That DriveRetail Revenue
  • WelcomePatrick GillCo-Founder & CEOeCommerce Outdoors
  • About eCommerce Outdoors- Started in 1997 as TackleDirect.com- Sell 50,000 Outdoor Products- 500 Brands- We Ship to 150 Countries & 50 States- 7 Niche Websites, 1 eBay Store- 2 Physical Retail Stores & Warehouses- 40 Employees- Bronto Client Since 2010
  • PlanningFrom Paper to Design
  • Planning- Develop a Retail Promotional Calendar- Be Niche Specific, Find Target Events- Plan 6 -12 Months Out, Remain Flexible- Leverage Email for Timely Info- Have Templates Staged for Certain Types of Promotions- Group Emails Into Logical Promotional BucketsNew ProductsShipping OffersSales & PromotionsHolidays & EventsSeasonal OffersProduct VideosPrivate Sales
  • Key TacticsThat Are Often Overlooked By Big Box RetailersSpecialty Retailers Begin WhereBig Box Merchants Fall Off-  Special Orders-  Integration with Print-  Customizations-  Pre-Orders-  First to Introduce New Products-  Expert Staff / Training-  Highly Flexible-  Unique Niche Products-  Speed & Agility
  • Leverage Reps & ManufacturersOften our best promotions are developed while brainstorming productoptions and offers with suppliers.- Free Items-  Buy One Get One-  Blowout Sales- Bundles & Kits-  New Products-  Shipping Offers-  Rebates-  Exclusive Items-  Expert Product Videos-  Events-  Included Services
  • Build Text Outlines, Then GraphicsWe template emails in text with relative links to products, images, etc.-  Getting email content correct in text form saves time and resources- Leverage Excel and a project management tool , like Basecamp
  • Mock-ups in Image Form for Review
  • Finally Coding, Test, Test, Test
  • ExamplesWhat Works & What Failed
  • New Year New Gear
  • New Year New Gear Results
  • Cyber Monday
  • Cyber Monday Results
  • Cart Abandonment 1 of 3
  • Cart Abandonment 1 of 3 Results
  • Private Sale
  • Private Sale
  • Private Sale
  • Private Sale
  • Private Sale - Email
  • Private Sale – Landing Page
  • Private Sale – Results
  • Conclusion
  • 3 Take Aways- Begin where big box retailers end- Leverage your manufacturers/reps- Compete with world-class service
  • Thank You & QuestionsPatrick GillEmail: pgill@ecoutdoors.comOffice: 609-788-3822