From Concept tothe InboxBehind the Scenes Secrets That DriveRetail Revenue
WelcomePatrick GillCo-Founder & CEOeCommerce Outdoors
About eCommerce Outdoors- Started in 1997 as TackleDirect.com- Sell 50,000 Outdoor Products- 500 Brands- We Ship to 150 Co...
PlanningFrom Paper to Design
Planning- Develop a Retail Promotional Calendar- Be Niche Specific, Find Target Events- Plan 6 -12 Months Out, Remain Flex...
Key TacticsThat Are Often Overlooked By Big Box RetailersSpecialty Retailers Begin WhereBig Box Merchants Fall Off-  Speci...
Leverage Reps & ManufacturersOften our best promotions are developed while brainstorming productoptions and offers with su...
Build Text Outlines, Then GraphicsWe template emails in text with relative links to products, images, etc.-  Getting email...
Mock-ups in Image Form for Review
Finally Coding, Test, Test, Test
ExamplesWhat Works & What Failed
New Year New Gear
New Year New Gear Results
Cyber Monday
Cyber Monday Results
Cart Abandonment 1 of 3
Cart Abandonment 1 of 3 Results
Private Sale
Private Sale
Private Sale
Private Sale
Private Sale - Email
Private Sale – Landing Page
Private Sale – Results
Conclusion
3 Take Aways- Begin where big box retailers end- Leverage your manufacturers/reps- Compete with world-class service
Thank You & QuestionsPatrick GillEmail: pgill@ecoutdoors.comOffice: 609-788-3822
From the concept to the inbox  behind the scenes secrets that drive retail revenue
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From the concept to the inbox behind the scenes secrets that drive retail revenue

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From the concept to the inbox behind the scenes secrets that drive retail revenue

  1. 1. From Concept tothe InboxBehind the Scenes Secrets That DriveRetail Revenue
  2. 2. WelcomePatrick GillCo-Founder & CEOeCommerce Outdoors
  3. 3. About eCommerce Outdoors- Started in 1997 as TackleDirect.com- Sell 50,000 Outdoor Products- 500 Brands- We Ship to 150 Countries & 50 States- 7 Niche Websites, 1 eBay Store- 2 Physical Retail Stores & Warehouses- 40 Employees- Bronto Client Since 2010
  4. 4. PlanningFrom Paper to Design
  5. 5. Planning- Develop a Retail Promotional Calendar- Be Niche Specific, Find Target Events- Plan 6 -12 Months Out, Remain Flexible- Leverage Email for Timely Info- Have Templates Staged for Certain Types of Promotions- Group Emails Into Logical Promotional BucketsNew ProductsShipping OffersSales & PromotionsHolidays & EventsSeasonal OffersProduct VideosPrivate Sales
  6. 6. Key TacticsThat Are Often Overlooked By Big Box RetailersSpecialty Retailers Begin WhereBig Box Merchants Fall Off-  Special Orders-  Integration with Print-  Customizations-  Pre-Orders-  First to Introduce New Products-  Expert Staff / Training-  Highly Flexible-  Unique Niche Products-  Speed & Agility
  7. 7. Leverage Reps & ManufacturersOften our best promotions are developed while brainstorming productoptions and offers with suppliers.- Free Items-  Buy One Get One-  Blowout Sales- Bundles & Kits-  New Products-  Shipping Offers-  Rebates-  Exclusive Items-  Expert Product Videos-  Events-  Included Services
  8. 8. Build Text Outlines, Then GraphicsWe template emails in text with relative links to products, images, etc.-  Getting email content correct in text form saves time and resources- Leverage Excel and a project management tool , like Basecamp
  9. 9. Mock-ups in Image Form for Review
  10. 10. Finally Coding, Test, Test, Test
  11. 11. ExamplesWhat Works & What Failed
  12. 12. New Year New Gear
  13. 13. New Year New Gear Results
  14. 14. Cyber Monday
  15. 15. Cyber Monday Results
  16. 16. Cart Abandonment 1 of 3
  17. 17. Cart Abandonment 1 of 3 Results
  18. 18. Private Sale
  19. 19. Private Sale
  20. 20. Private Sale
  21. 21. Private Sale
  22. 22. Private Sale - Email
  23. 23. Private Sale – Landing Page
  24. 24. Private Sale – Results
  25. 25. Conclusion
  26. 26. 3 Take Aways- Begin where big box retailers end- Leverage your manufacturers/reps- Compete with world-class service
  27. 27. Thank You & QuestionsPatrick GillEmail: pgill@ecoutdoors.comOffice: 609-788-3822
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