Data-Driven Marketingwith the Bronto APIDamian Trzebunia (Che-BOON-ya)Product Marketing ManagerAugust 16th, 2012
Bronto Webinars  Thank you for attending        Housekeeping     blog.bronto.com                                      Q&A ...
Our Contest
Data-Driven Marketingwith the Bronto APIDamian Trzebunia (Che-BOON-ya)Product Marketing ManagerAugust 16th, 2012
Topics The Business Case for Using the Bronto API Sending Transactional Messages Creating Cart Abandonment Campaigns T...
Why use the Bronto API?It’s about data exchange! You have rich data in your e-commerce system that can  be used to trigge...
About the Bronto API… for Developers The Bronto API is a stateless SOAP API—This has  implications for how you write your...
Use Case #1: Transactional Messages Open & click rates for transactional messages are  exceptionally high Sending timely...
Use Case #1: Transactional MessagesDescription: Send order & shipping confirmations throughBronto, via the API, instead of...
Bronto Transactional Message Example                              Coming Soon:                               Transactional...
Relevant API CallsaddDeliveriescommunity.bronto.com/api/v4addContactEventcommunity.bronto.com/api/v4
Use Case #2: Cart Abandonment Cart abandonment rates have climbed to ~72% Conversion rates for abandoned cart messages: ...
Use Case #2: Cart AbandonmentDescription: Trigger abandoned cart messages via Brontowhen a cart is abandoned in your e-com...
Abandoned Cart Campaign Example
Relevant API CallsaddDeliveriescommunity.bronto.com/api/v4addContactEventcommunity.bronto.com/api/v4
Use Case #3: Conversion TrackingDescription: Bring conversion data into Bronto, includingorder details, for highly targete...
Relevant API CallsaddConversioncommunity.bronto.com/api/v4
Coming Soon! Segment on order conversion data, including Item ID  (across all deliveries)  Create a segment of contacts w...
Use Case #4: Add or Update ContactsDescription: Add contacts to Bronto via the API, and keepcontact data updated and in sy...
Relevant API CallsaddContactscommunity.bronto.com/api/v4updateContactscommunity.bronto.com/api/v4addOrUpdateContactscommun...
Additional Resources (Marketers)Bronto.com (look for links in follow-up email) White Paper—From Abandon to Conversion Su...
Additional Resources (Developers)community.bronto.com/developer-tools API Documentation Use Cases with Code Samples Vid...
Questions?       Damian Trzebunia (Che-BOON-ya)         Product Marketing Manager         damian.trzebunia@bronto.com
Thank You for Attending!  Account Management  am@bronto.com  michael.ballard@bronto.com  Follow Up Email  Webinar Recordin...
Contest Random Name Drawing Bronto Drink Package
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Data-driven Marketing with the Bronto API

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This webinar will explore a few key ways you can take advantage of the Bronto API. Bronto Product Marketing Manager, Damian Trzebunia, will discuss proven ways to use the Bronto API to drive automation, increase efficiency, and integrate Bronto with your business processes and e-commerce ecosystem.

Easily send transactional messages through Bronto to improve deliverability and reporting
Trigger abandoned cart messages, or message series, when a cart is abandoned in your e-commerce system
Track conversions and order data for high-value remarketing
Automatically add or update contacts from external sources
Synchronize contact data with other systems on a consistent basis

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  • For example, there are events that happen in your e-commerce system that could trigger messages in Bronto, and we’ll talk about some of those. You have things like purchase history…
  • Data-driven Marketing with the Bronto API

    1. 1. Data-Driven Marketingwith the Bronto APIDamian Trzebunia (Che-BOON-ya)Product Marketing ManagerAugust 16th, 2012
    2. 2. Bronto Webinars Thank you for attending Housekeeping blog.bronto.com Q&A community.bronto.com Recording @bronto Topic Suggestions? Bronto Nation Michael.ballard@bronto.com www.bronto.com/bpd
    3. 3. Our Contest
    4. 4. Data-Driven Marketingwith the Bronto APIDamian Trzebunia (Che-BOON-ya)Product Marketing ManagerAugust 16th, 2012
    5. 5. Topics The Business Case for Using the Bronto API Sending Transactional Messages Creating Cart Abandonment Campaigns Tracking Conversions / Capturing Orders Adding / Updating Contacts Additional Resources Questions
    6. 6. Why use the Bronto API?It’s about data exchange! You have rich data in your e-commerce system that can be used to trigger highly targeted marketing campaigns Bronto captures valuable contact and behavioral data, which can help you understand your customers better Why use the Bronto API?
    7. 7. About the Bronto API… for Developers The Bronto API is a stateless SOAP API—This has implications for how you write your code! Client libraries available to access SOAP in various languages—Java, PHP, Python, C#/ASP WSDL specification: api.bronto.com/v4?wsdl Consistent, Simple, Intuitive
    8. 8. Use Case #1: Transactional Messages Open & click rates for transactional messages are exceptionally high Sending timely & engaging transactional messages is an opportunity to create loyalty with buyers and to significantly increase conversions and revenue
    9. 9. Use Case #1: Transactional MessagesDescription: Send order & shipping confirmations throughBronto, via the API, instead of your e-commerce systemBENEFITS: Easily change the look and feel of your message without having to involve your developer Add cross- and up-sell offers to transactional messages for more clicks and conversions Measure performance and track metrics for promotional and transactional messages alike Gain maximum control of email deliverability
    10. 10. Bronto Transactional Message Example Coming Soon: Transactional Messages via SMS!
    11. 11. Relevant API CallsaddDeliveriescommunity.bronto.com/api/v4addContactEventcommunity.bronto.com/api/v4
    12. 12. Use Case #2: Cart Abandonment Cart abandonment rates have climbed to ~72% Conversion rates for abandoned cart messages: ~20% One Click’s abandoned cart messages convert 175% better than their average email sends Only 13% of retailers send abandoned cart messages
    13. 13. Use Case #2: Cart AbandonmentDescription: Trigger abandoned cart messages via Brontowhen a cart is abandoned in your e-commerce systemBENEFITS: Easily create designed-to-convert messages with the WYSIWYG editor Leverage drag-and-drop automation to map out abandoned cart campaign workflows Measure performance and track metrics Gain maximum control of email deliverability
    14. 14. Abandoned Cart Campaign Example
    15. 15. Relevant API CallsaddDeliveriescommunity.bronto.com/api/v4addContactEventcommunity.bronto.com/api/v4
    16. 16. Use Case #3: Conversion TrackingDescription: Bring conversion data into Bronto, includingorder details, for highly targeted remarketingBENEFITS: Create segments based on purchase data, including whether someone purchased or not, Order Amount, Description, Total Revenue and Conversion Rate Avoid the manual effort typically associated with capturing conversion data
    17. 17. Relevant API CallsaddConversioncommunity.bronto.com/api/v4
    18. 18. Coming Soon! Segment on order conversion data, including Item ID (across all deliveries) Create a segment of contacts who bought a particular product within the last 30 days Capture and segment on more product attributes, including Product Name and Product Category Create a segment of VIP customers based on their total spend within a specific product category
    19. 19. Use Case #4: Add or Update ContactsDescription: Add contacts to Bronto via the API, and keepcontact data updated and in sync with external sourcesBENEFITS: Leverage your contact/opt-in database for the marketing campaigns you create and run in Bronto Avoid the manual effort typically associated with adding contacts and synchronizing contact data
    20. 20. Relevant API CallsaddContactscommunity.bronto.com/api/v4updateContactscommunity.bronto.com/api/v4addOrUpdateContactscommunity.bronto.com/api/v4
    21. 21. Additional Resources (Marketers)Bronto.com (look for links in follow-up email) White Paper—From Abandon to Conversion Success Stories—e.g., One Click Ventures Holiday Resources Much More!
    22. 22. Additional Resources (Developers)community.bronto.com/developer-tools API Documentation Use Cases with Code Samples Video: Introducing the Bronto API How to Migrate to API Version 4
    23. 23. Questions? Damian Trzebunia (Che-BOON-ya) Product Marketing Manager damian.trzebunia@bronto.com
    24. 24. Thank You for Attending! Account Management am@bronto.com michael.ballard@bronto.com Follow Up Email Webinar Recording Links Mentioned
    25. 25. Contest Random Name Drawing Bronto Drink Package
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