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Why is setting up “lights out” marketing important? How can it help you achieve your revenue goals with a little bit of effort? This presentation will answer those questions using a year’s worth of data from Envelopes.com and share the experiences from the setup of Envelopes.com’s Abandonment Messages. The 3 different levels, Category, Cart and Checkout, all utilize Bronto’s Direct Update site tagging, Workflows and A/B Testing. Envelopes.com tested numerous hypotheses including: length of time between site interactions and when the 1st message is sent, frequency of abandonment emails, different email creative and discount offers.