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When e-mail list subscribers lose interest and open rates begin to dip, it’s time to consider a re-engagement e-mail campaign. Discover the steps taken by Dungarees.net to run a re-engagement series targeted to their inactive subscribers and the data that was gathered in the process. Learn the techniques proven to successfully bring your customers back to life, including how to properly clean your list, create engaging content, and optimize for opens, clicks and conversions, while also gaining insight into the common pitfalls to avoid. Several techniques will be discussed that can be used to analyze the collected data and determine the success of your campaign.
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