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Bam! Ka Pow! Power-Packing Your Post-Purchase Programs

by on May 02, 2013

  • 260 views

Closing the sale may be the hero for your bottom line but post-purchase email marketing is the strong sidekick who helps ensure long-term customer loyalty and repeat purchasing. Whether you have an ...

Closing the sale may be the hero for your bottom line but post-purchase email marketing is the strong sidekick who helps ensure long-term customer loyalty and repeat purchasing. Whether you have an established post-purchase email strategy or you are just getting started, this presentation will show you how to maximize this underutilized phase of the customer lifecycle and speak to the multi-device multi-tasking consumer.

In this presentation, you will learn how to:

Identify opportunities to automate messages through the post-purchase lifecycle

Leverage easily accessible data points to enrich the customer experience and drive repeat sales
Avoid common content and promotional pitfalls in transactional and post-purchase messaging

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Bam! Ka Pow! Power-Packing Your Post-Purchase Programs Bam! Ka Pow! Power-Packing Your Post-Purchase Programs Presentation Transcript