Target audience Profile• You need to create a made-up person whotypically reflects your chosen target audience andwould wear your product.• You need to include: name, age, sex, where theylive, financial status, type of job, level ofeducation, interests and hobbies. The moredetailed, the better!• You have to choose an image from Google to suityour description and would reflect your ‘typical’target audience.
Planning your productProductBrand NameTargetAudienceSloganUSPEmotion•Love•Edge•ConfusedLast chanceto liveThetargetaudience is 18-30 girlsThe brandis going tobe jimmychoo ordiesel .One lastchanceShape – loveheartGirls -18-30
What do I need to cover?ImageName /Sex /AgeWhere do they live?Financial status?/Type of Job/Level of EducationHobbies/interests
Conclusion• End of today’s lesson• Plan your profile• What image will you use?• What gender will you choose?• What important information do you include?• What desires might the target audience have aboutthemselves or their lives?
FINISHLINE•Save your Target Audience Profilein your Media folder entitled‘Advertising Unit- Mrs Nicolaou’