Social Media In The Enterprise Smw

Challenges for Social Media in Enterprises The Patchwork Elephant in the Ecosystem Alan Patrick (@freecloud)

Where is the sustainable value? Rapid Response Operational Value Continual Innovation Improve competitiveness by allowing rapid response to changing situations? Improve value creation by excellent operation? Out-innovate the competition? What can social media do to:

Innovation as a social service Passive (monitor) Active (engage) Lightweight/ zeitgeist analysis Deep dive/ heavyweight analysis Buzz Catching Crowd Sourcing Data Mining Delphi Online How do you use all the innovative minds outside your enterprise?

Creating Operational Value Sales Opex Capex Value
Volume
Value
Churn
Productivity
Utilisation up
Budget down
How can social media impact the major levers of operational value creation?

Rapid Response – JIT & Social Media Observe Orient Decide Act How can social media allow an Enterprise to be more responsive, faster, better? OODA dynamic feedback loop Agile or “Just in Time” (JIT) methods are mainly about rapid information movement, and allowing independent problem solving and decision making at low levels. How can SM help this?

Pitfalls and Challenges
Early Day “Chasm” Technology – The basic technologies are not yet fit for mainstream usage in enterprises, a lot of grunt work needs to occur
Hype Curve impact – a lot of snake oil salesmen queer the market, destroying credibility
Security Concerns – Enterprises have many valid concerns about security that need to be addressed, consumer social media has very poor capability today
ROI not clear – nothing outside of early day pilots gets done in an enterprise without a business case, an ROI is a pre-requisite
Organisation Re-design - social media, like previous waves such as JIT, requires significant organisation redesign. This takes time.
You Are Here It gets useful Here

Any Questions? blog: www.broadstuff.com

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Social Media In The Enterprise Smw

by Broadsight on Feb 04, 2010

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