Show Me The Money!

Media - Show me the Money Alan Patrick @freecloud blog www.broadstuff.com

Today Value Chain – Yesteryear

Today Media Value Chain – Yesterday Content Creation Aggregation Distribution Customer Devices Combined Aggregation / Distribution, controlled via Distribution gateways

Today Media Value Chain – Today Content Creation Aggregation Distribution Customer Devices Aggregation gateway rules, controls content Ads & Datamining

Today Media Value Chain – Scenarios Old Order Pirate World New Order 2 - 3 years c 5 years Market Share

Today Media Value Chain – Scenarios Old Order
Re-establish content rights
Maintain control on sources of funding (Ads, Subscription)
Pirate World
No control of rights, Free wins
Offset-based funding
New Order
New copyright model allows pricing control by new aggregators / creators
Migrate control on sources of funding (Ads, Subscription)

Today Media Value Chain – “Freeconomics” #Fail Content Creation Aggregation Distribution Customer Devices Freeconomics = Desperate attempt to muscle into New Aggregator role by giving content/service away – but misses the point that Aggregation is offset funded anyway

Today Media Value Chain – Apple Play Content Creation Aggregation Distribution Customer Devices New Gateway - taking control of closed Consumer Device with high penetration drives upstream control.

Today Media Value Chain – the bandwagon Content Creation Aggregation Distribution Customer Devices Too many devices loses control of the upstream value. Customer Devices Customer Devices Customer Devices Aggregation Distribution Aggregation Distribution Aggregation Distribution

Today Media Value Chain – Endgame, this Game Content Creation Aggregation Distribution Customer Devices Uneasy balance of power, channel dependent – new set of the game New dislocations from cross-channel arbitrages News Media Gambit

Today Media Value Chain – Some sifting Generic Unique Added Value Data Low Value Data Free! Ads DataMine Freemium Access Restriction Subscribe

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Show Me The Money!

by Broadsight on Feb 10, 2010

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Show Me The Money! — Presentation Transcript