Location Based Services

Location Based Services Locating the Market Alan Patrick (@freecloud)

Predictability of a Sort
Pinpointing the market potential
2002 market in 2005 would be $20 billion. (Ovum)
2006 “the market for LBS has grown slower than expected, and is likely to be worth millions, not billions” (Instat)
2010 location-based services is expected to reach more than $12.7 billion by 2014 . (Juniper)
2018? $7bn?

Four Squares Many devices Few devices Give away Pay For $13bn Snake Oil Sundae Niche Value Free For All You Are Here

I’m OK, You’re…...

RobMyHouse.com
F*cking with Foursquare
five “Java Monkeys” which grabbed about 120 different Starbucks in different regions (east, west, midwest, south, intl). identified and targeted hotly contested Starbucks by searching Twitter for recent oustings. Script automatically visited those ones, to the consternation of the new mayors.
a fake Martha Stewart who checks into dollar stores and pawnshops when not visiting Martha Stewart Omnimedia and the set of her TV Show.
a fake Simon Cowell who visits massage parlors and gets lunch at Hotdog on a Stick when not visiting the Kodak theater.
There’s always someone looking at you…

There’s more on the Blog blog: www.broadstuff.com

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Location Based Services

by Broadsight on Feb 26, 2010

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