- Presented by Parks Associates Dell Presentation June 4, 2004

Presented by Technology Amenities in the Multifamily Market Adding Value to Maximize Revenue Bill Ablondi Director, Home Systems Research April 27, 2009

Broadband Services Help Sell/Rent Units Faster And you know that … but I hope to add to what you already know Never too Easy, Never too much Content, … Never too Fast Consumer appetite for Rich Media Content will drive a continuing Need for Speed Applications Building on Broadband Access Remote Monitoring & Control Energy Management Three Points - Presented by Parks Associates

Broadband Services Help Sell/Rent Units Faster

And you know that …

but I hope to add to what you already know

Never too Easy, Never too much Content,

… Never too Fast

Consumer appetite for Rich Media Content will drive a continuing Need for Speed

Applications Building on Broadband Access

Remote Monitoring & Control

Energy Management

First …What You and Your Peers Told Us

Nearly Half of MFEs are Offering or Looking for Technology Products/Services - Presented by Parks Associates

Amenities Most Likely to Positively Influence the Sale or Rental of a Unit ? ? ? - Presented by Parks Associates ? ?

Amenities Most Likely to Positively Influence the Sale or Rental of a Unit - Presented by Parks Associates

OTHER Amenities Most Likely to Positively Influence the Sale or Rental of a Unit - Presented by Parks Associates

The multifamily industry is seeking new technology amenities to attract residents In-unit Broadband helps sell/rent units faster Some MFEs are offering new services to differentiate their units The Bottom Line - Presented by Parks Associates

The multifamily industry is seeking new technology amenities to attract residents

In-unit Broadband helps sell/rent units faster

Some MFEs are offering new services to differentiate their units

Premium Online Video Significant Growth of the Internet for “Catch-up TV” Online Video Moving to Connected CE Devices

Applications Building on Broadband Access

Remote Monitoring & Control – Example from SureWest & Xanboo - Presented by Parks Associates

Consumer Adoption of Remote Self-monitoring Systems & Services is Projected to Grow - Presented by Parks Associates

Consumers are growing more conscious of their energy consumption (based on Parks Associates Consumer Research) Installing programmable thermostats; setting them to conserve energy Installing energy efficient light bulbs Over half of household report taking additional energy-savings measures Utilities are taking steps to deploy Advance Metering Infrastructures (AMI) Over 1 million smart meters deployed in U.S. at end of 2008 Announced plans to install 25 million to 30 million over next 3 to 5 years Numerous companies are establishing positions to take advantage of Smart Grid opportunities Large appliance, HVAC and meter manufacturers as well as start-ups Venture capitalists are actively investing in the sector Residential Energy Management: Some Points to Make - Presented by Parks Associates

Consumers are growing more conscious of their energy consumption (based on Parks Associates Consumer Research)

Installing programmable thermostats; setting them to conserve energy

Installing energy efficient light bulbs

Over half of household report taking additional energy-savings measures

Utilities are taking steps to deploy Advance Metering Infrastructures (AMI)

Over 1 million smart meters deployed in U.S. at end of 2008

Announced plans to install 25 million to 30 million over next 3 to 5 years

Numerous companies are establishing positions to take advantage of Smart Grid opportunities

Large appliance, HVAC and meter manufacturers as well as start-ups

Venture capitalists are actively investing in the sector

Energy Management Systems − Offered by < 30% of MFEs … Could become a Differentiator < 30% of MFEs Offer Energy Management Systems Of Those That Do

Fastest Available Broadband Access will become increasingly attractive to residents Remote Self-Monitoring and Control of in-unit systems appears poised to the NEXT service riding on BB In-unit Energy Management could become attractive to residents and help sell/rent units in near future Takeaways

Fastest Available Broadband Access will become increasingly attractive to residents

Remote Self-Monitoring and Control of in-unit systems appears poised to the NEXT service riding on BB

In-unit Energy Management could become attractive to residents and help sell/rent units in near future

Contact Information - Presented by Parks Associates [email_address] 914-663-8440 www.parksassociates.com