知识到底是什麽?

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华美宏大CEO陈丕宏博士2011年5月22日在美国北加州北京大学同学会年会的专题演说。

内容提要:人类社会对知识的渴求,古今中外皆然。但随着传播媒介及科技的演进,我们对知识的认知与应用,也该调整适应。尤其当今社区网络(social network) 挂帅之下,知识管理2.0更应运而生。

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知识到底是什麽?

  1. 1. What Is Knowledge, Anyway? 知识到底是什麽? May 22, 2011Copyright © 2011 BroadVision, Inc. All rights reserved.
  2. 2. 从醉月湖到未名湖…Copyright © 2011 BroadVision, Inc. All rights reserved.
  3. 3. 歷史三則黃金律 變 (Change) 流 信 (Flow) (Trust) Copyright © 2011 BroadVision, Inc. All rights reserved. 3
  4. 4. Knowledge Gods/Goddesses •Thoth •Saraswati •Hermes •Mercury•(Egyptian) •(Hindu) •(Greek) •(Roman) Copyright © 2011 BroadVision, Inc. All rights reserved.
  5. 5. Dawn of Western Civilization… Copyright © 2011 BroadVision, Inc. All rights reserved.
  6. 6. •Baconian Methodology Knowledge Is Power 知识即权力 Sir Francis Bacon (1561~1626 AD) Copyright © 2011 BroadVision, Inc. All rights reserved.
  7. 7. •孔子「儒学」 What’s known is known; What’s unknown is unknown; Such is the essence of true knowledge! 知之为知之; 不知为不知; 是知也! 《論語·為政》 孔子 (551 ~ 479 BC) Copyright © 2011 BroadVision, Inc. All rights reserved.
  8. 8. •朱熹「理学」 格物、致知、 诚意、正心、 修身、齐家、 治国、平天下 朱熹 (1130~1200 AD) Copyright © 2011 BroadVision, Inc. All rights reserved.
  9. 9. •王阳明「心学」 知行合一 以知为行,知而必行,行而后知 知为行之始;行乃知之成 王阳明 (1472~1528 AD) Copyright © 2011 BroadVision, Inc. All rights reserved.
  10. 10. 佛学/禅学 人想要的往往很多, 但真正需要的其实很少。 证严法师 (b.1937 AD) Copyright © 2011 BroadVision, Inc. All rights reserved.
  11. 11. 知谁? 人脉通金脉 — 放诸四海皆隼Top 20 Washington Lobbyists 各省驻京办路标 Site Map Copyright © 2011 BroadVision, Inc. All rights reserved.
  12. 12. 人脉金脉,走火入魔 Copyright © 2011 BroadVision, Inc. All rights reserved.
  13. 13. 知啥? 知己知彼,百战百胜 • PC: MSFT/Dell/… • Consumer electronics: Sony/Samsung/… • Mobile devices: Nokia/Motorola/… • Telecom: AT&T/Verizon/… • Publishing: books/newspapers/magazines • Entertainment: music/movies Copyright © 2011 BroadVision, Inc. All rights reserved.
  14. 14. 知多少? Chess vs. Poker •US vs. USSR •US vs. China •(1950~1990) •(2010~20??) Copyright © 2011 BroadVision, Inc. All rights reserved.
  15. 15. Facebook, China, Irrelevant! •San Jose Mercury News 02/10/2011 Copyright © 2011 BroadVision, Inc. All rights reserved.
  16. 16. Most Populous Nations in the World •No. 3 2 •Territory: 0 miles •No. 2 •Population: 700 million •(annual growth rate: >200%) 2 •Territory: 1.27 mm •No. 1 •Population: 1.18 billion •(annual growth rate: 1.55%) 2 •Territory: 3.70 mm •Population: 1.34 billion•(annual growth rate: 0.5%) Copyright © 2011 BroadVision, Inc. All rights reserved. 16
  17. 17. The Facebook Nation/Generation Copyright © 2011 BroadVision, Inc. All rights reserved.
  18. 18. Knowledge Stock  Knowledge Flow • Experience (经验) • Wisdom (智慧) • Conscience (良知) •Knowledge Flow •(知识流) •Knowledge Stock •(知识库) Copyright © 2011 BroadVision, Inc. All rights reserved.
  19. 19. Evolution of Knowledge Unknown Need to Know Need to Share Serendipity 无知误知 应知而知 可知即知 不知亦知 Data Information Knowledge Wisdom 数据 信息 知识 智慧 (事) (物) (人) (心) Copyright © 2011 BroadVision, Inc. All rights reserved.
  20. 20. Build It and They Will Come… •Library of Alexandria 文溯阁 Copyright © 2011 BroadVision, Inc. All rights reserved.
  21. 21. 大众传播 Copyright © 2011 BroadVision, Inc. All rights reserved.
  22. 22. 小众传播 •US Seals Raid on •Sohaib Athar Tweet on Osama bin Laden Compound US Seals Raid (1:00AM 05/01/11) (1:05AM 05/01/11) Copyright © 2011 BroadVision, Inc. All rights reserved.
  23. 23. 新浪「微博学」 Copyright © 2011 BroadVision, Inc. All rights reserved.
  24. 24. The Arab Spring Copyright © 2011 BroadVision, Inc. All rights reserved.
  25. 25. The Big Social Craze… 台湾马英九总统 北京公安局 Facebook突破50万粉丝 新浪微博突破1百万粉丝 (03/31/11) (04/17/11) Copyright © 2011 BroadVision, Inc. All rights reserved.
  26. 26. Pursuit of Happiness & Success Happiness Success• Purpose in life • Clear vision• Fulfilling dreams • Attaining MBOs• Harmonious personal • Productive business relationships relationships Copyright © 2011 BroadVision, Inc. All rights reserved.
  27. 27. 21st-Century Enterprise Challenges •Knowledge (signal-to- noise ratio) •Globalization (24x7) •Innovation (velocity) Copyright © 2011 BroadVision, Inc. All rights reserved. 27
  28. 28. IT进化史: 江山代有才人出,各领风骚数十年 企业 2.0 (云计算) 企业 1.0 (个人电脑) 企业 0.0 (主机电脑)•1950 •1960 •1970 •1980 •1990 •2000 •2010 •2020 •2030 •2040 28 Copyright © 2011 BroadVision, Inc. All rights reserved.
  29. 29. 企业2.0:是挑战,但更是巨大商机  社群化  任何人/事/物/业  企业价值 Incremental Value Creation  移动化  任何地点  运营成本 Operating Expense Cloud  虚拟化  任何时间  资本投入Computing Capital Expense Copyright © 2011 BroadVision, Inc. All rights reserved.
  30. 30. 21世紀企業的「變、流、信」 PC遍野 雲端科技 變 (Change) 流 信 (Flow) (Trust) 內容數量 知識流速 封閉治理 開放管理 Copyright © 2011 BroadVision, Inc. All rights reserved. 30
  31. 31. Email Malaise Copyright © 2011 BroadVision, Inc. All rights reserved.
  32. 32. Friendly Spam & Hidden Cost •10 x 10 x 10 = 1,000 •1,000 x 3 min = 3,000 min = 50 hr •50 x $200 = $10,000 Copyright © 2011 BroadVision, Inc. All rights reserved.
  33. 33. 知识管理2.0 •密度 •流速 •信息 (Message) •低 •微博 (Microblog) •高 •调研 (Survey/Poll) •任务 (Task) •中 •博客 (Blog) •中 •论坛 (Forum) •维基 (Wiki) •高 •文档 (Document) •低 •计划 (Plan) Copyright © 2011 BroadVision, Inc. All rights reserved. 33
  34. 34. A River Flows Through It Copyright © 2011 BroadVision, Inc. All rights reserved.
  35. 35. Anytime, Anywhere, Anyone… Desktop Smart Phone Tablet Copyright © 2011 BroadVision, Inc. All rights reserved.
  36. 36. Who Has Knowledge? •King Solomon’s Wisdom •The Rabbi and His Driver Copyright © 2011 BroadVision, Inc. All rights reserved.
  37. 37. •企業2.0 個中真諦 古有明訓… 太上,下知有之; 其次,親而譽之; 其次,畏之; 其次,侮之。 信不足焉,有不信焉。 悠兮,其貴言,功成事遂, 百姓皆謂“我自然”。 •《老子》第十七章 Copyright © 2011 BroadVision, Inc. All rights reserved. 37
  38. 38. 2N 效应:三个臭皮匠胜过一个诸葛亮 2 1 •< N •<< N Copyright © 2011 BroadVision, Inc. All rights reserved.
  39. 39. www.clearvale.com www.mingxigu.com www.broadvision.comCopyright © 2011 BroadVision, Inc. All rights reserved.
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