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Stefanides avay apresentation

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Final presentation for ADV 492. AVAYA

Final presentation for ADV 492. AVAYA

Published in: Education, Technology, Business

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Transcript

  • 1. B Brittni Stefanides - A39416275
  • 2. AVAYA Foundation AVAYA is a business in the Telecommunication industry. It was founded in 2000 that specializes in enterprise network, telephony, and call center technology.
  • 3. AVAYA SWOT Strong Partnerships Leading Sales Mismatch of solution offerings Channel conflicts Buyers unaware of offerings UC market interest Strong Partnerships Plans to speed market interest Recognized leader Requirement to closely partner with potential collaboration Strong collaboration of different mediums Other companies work independently IBM major competition
  • 4. Campaign Goals • Avaya's mission is to provide the world with the best communication solutions that help enable businesses with excel. • Avaya believes in customer values, accountability, diversity, innovation, and velocity all to provide to their consumers to ensure they receive the best results from Avaya. • Gain more wide spread recognition from businesses. • Spread awareness of all solution offerings & products available to businesses. Unifying Business
  • 5. Online Components
  • 6. Campaign Ideas • Using online components like Twitter, Facebook, Blogger, & Digg to inform the business community about new product & services that AVAYA offers. • Using these components would remind companies that AVAYA is more than just a telecommunication business.
  • 7. Campaign Ideas • Offering specials & trials for business to take a ‘test run’ to unifying their business & the way their company operates.
  • 8. Other Mediums • UsingYouTube as a place to post situations & examples where AVAYA’s services can be used & help a company. • PostYouTube videos on Like pages for Facebook,Twitter, & Blogger.
  • 9. Budget • Using Social Media to spread awareness of brand & to kick off a campaign is fairly cheap. • Cost of Labor for hiring employees to keep up of Social Networking websites.
  • 10. Evaluating Campaign • Using Google Analytics to keep track of website traffic. • YouTube keeps track of how many times a video is watched. • Facebook track how many people ‘Like’ the AVAYA Page. • Twitter keeps track of the news worthiness of the companies names & services

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