AVAYA is a business in the Telecommunication industry. It was
founded in 2000 that specializes in enterprise network, telephony, and
call center technology.
Mismatch of solution offerings
Buyers unaware of offerings
UC market interest
Plans to speed market interest
Requirement to closely
partner with potential
Strong collaboration of
Other companies work
IBM major competition
• Avaya's mission is to provide the world with the best communication
solutions that help enable businesses with excel.
• Avaya believes in customer values, accountability, diversity, innovation, and
velocity all to provide to their consumers to ensure they receive the best
results from Avaya.
• Gain more wide spread recognition from businesses.
• Spread awareness of all solution offerings & products available to businesses.
• Using online components like Twitter,
Facebook, Blogger, & Digg to inform the
business community about new product &
services that AVAYA offers.
• Using these components would remind
companies that AVAYA is more than just a
• Offering specials & trials for business to
take a ‘test run’ to unifying their business &
the way their company operates.
• UsingYouTube as a place to
post situations & examples
where AVAYA’s services can
be used & help a company.
• PostYouTube videos on Like
pages for Facebook,Twitter,
• Using Social Media to spread awareness of
brand & to kick off a campaign is fairly
• Cost of Labor for hiring employees to keep
up of Social Networking websites.
• Using Google Analytics to keep track of
• YouTube keeps track of how many times a
video is watched.
• Facebook track how many people ‘Like’ the
• Twitter keeps track of the news worthiness
of the companies names & services