Trade Book Review
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Trade Book Review






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  • I learned something from each chapter within this book. The PowerPoint is organized by the things I learned in each chapter.
  • Qualman has been working in the field for over fifteen years. He has had a vast amount of experience.
  • Qualman has an impressive Linkedin profile. He has fourteen recommendations and over 500 connections.
  • We use twitter to connect with our friends and franchise ourselves. Also we get our breaking news as it happens from it. News of the Tsunami headed for Hawaii was a topic on twitter before it was heard on the news .Bloggers are reporting news faster and sometimes better than professional reporters. Best of all these sites are FREE, FAST, and CONVINENT.
  • We should be using our social networking sites as if our mothers are watching over our shoulders what we are displaying. Don’t publish words, statements or pictures you do not want your mom to read or see. I have used Twitter to post about problems with T-Mobile and they reply to me and assist me with my phone malfunction.
  • Using Twitter I ask my followers if they know any good websites, doctors in the Statesboro area, and even about the best Chinese restaurants here. I get replies on all of these for what they recommend.
  • When a company is introducing a new product it’s not about the advertising or the brand recognition, it is about the quality of the product or service.
  • In other words, don’t build a social network for your company. I did come across something I partially disagree with. The statement says that the younger generations are losing their interpersonal communication skill because of the social media sites. As a student and a career oriented person within the younger generations I feel we are not losing our skill, because we are interacting in social settings such as classrooms and internships.
  • I knew there were guidelines to social media when it related to companies, but I did not know it would be published since the concept is fairly new. I see now that focusing on a strength will make a company stand out in a sea of competitors. Trying to be well rounded will make the company lose focus on their strength. Personally, I am skeptical of what people say and suggest. So, to find out that people still depend on friends and family when they can conduct a short research session their self amazes me. I ask for opinions then I continue to Google search more information about what was suggested to me.
  • I enjoyed the book, because I am interested in social media and I feel that it is vital in this society that has increasing technology and social methods. Learning how to incorporate these new social media into public relations can make a campaign or company succeed. I am going to spread the word so this book can become “World of Mouth.”

Trade Book Review Trade Book Review Presentation Transcript

  • Socialnomics:
    How social media transforms the way we live and do business
    Written by: Erik Qualman
    Presentation by: Brittney Lindsay
  • Erik Qualman…
    • He currently is the global vice president of online marketing for EF Education (world’s largest private educator).
    • His previous experiences include expanding the marketing and e-business of Cadillac, Bellsouth, Yahoo! and Earthlink.
    • Qualman has held positions at Travelzoo, EarthLink, Yahoo! and BellSouth.
  • Erik Qualman…
    Here is a list of Qualman’s specialties obtained from his LinkedIn profile.
    Socialnomics, social media optimization, search engine optimization, search engine marketing, email marketing, trademark and copyright, website strategy and development, brand marketing, trade marketing, public relations, and public evangelism are a few that he has listed.
    For more Erik Qualman check out his LinkedIn profile, follow him @equalman or go to search engine watch to read recent articles written by him.
  • “Word of Mouth Goes World of Mouth”
    (Via Twitter)JaneDoe: Just saw Tiger Woods with another woman! @world2010 won’t believe this!
    Opinions are being displayed through social media and we here about new products and services from our friends and acquaintances on these sites.
    Search engines are on the verge of turning into social media. A good example is Google’s new networking add on Google Buzz
    News finds us. Twitter is an example of this
    You’ll never guess what I saw last night!
  • Social Media=Preventative Behavior
    • “Mother is watching your every move” corporations and career minded individuals are conducting their social networking as if everything is being monitored.
    Customer service is used in social media
    Customers can post their opinions about a product or service
    Companies can find negative information about their products on these sites
    Effective companies address the complaints and resolve the problems. (Ex: Dominos workers video tape food tainting)
  • Social Media=Braggadocian Behavior
    Social networking allows customers to discuss positive things about a brand or service, which can introduce new customers for the company
    SoBA_Founder: Tried to use Twitter on a bb and it made me realize how lucky I am to be an iPhone person
    A real tweet! Using braggadocian behavior.
  • Obama’s Success Driven by Social Media
    (Via Twitter)
    BarackObama: Visiting the Savannah Technical College to discuss job creation. Listen live at 12:30pm ET:
    about 6 hours ago via web
    Voter registration has increased since the impact of social media.
    Everyone should keep up with social media, don’t get left in the dark. This includes individuals, politicians, government, and corporations.
  • I Care More about What My Neighbor Thinks than What Google Thinks
    Before social media we depended on our friends and families for advice in new products, health concerns or recommendations and services. We continue to depend on them but the methods we communicate about these topics have changed and are done through social media.
  • Death of Social Schizophrenia
    “People and companies will need to have one essence and be true to that essence”
    Playing to your strengths as an individual and a company is going to make you stand out from the competition.
    “Listening, engaging and reacting to potential and current customer needs,” are now the descriptions for Marketers.
  • Winners and Losers in a 140-Character World
    Admit fault
    “Listen first, sell second”
    Search Engine Optimization
  • Next Steps for Companies and the “Glass House Generation”
    “Don’t build a fear of nightmares. If you build it they most likely will not come.”
    When job searching the process will become based more on referrals.
    Social media will determine the success of companies and individuals.
  • What Surprised Me?
    Everything about this book surprised me
    Focusing on a companies strength instead of aiming to be well rounded.
    People continue to get suggestions and recommendations from their friends and families.
  • Recommend?
    • Would I recommend this book to other readers?
    I would recommend this book to any student or professional in any communication arts field. This book has taught me a lot about how social media can work well for a company.
  • Brittney Lindsay: Contact Information
    Brittney Lindsay
    Follow me @BrittAyana
    Check out my Linkedin Profile
    Read my blogs