Meet McKinney
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Meet McKinney

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Meet McKinney Presentation Transcript

  • 1. Meet mckinney
    Nick Bridgers
    Brittany McKinney
    Brent Schneider
  • 2. Company History
    Charles “Chick” McKinney founded McKinney & Silver in 1969 in Raleigh, known today as McKinney
    His first campaign was the introduction of MasterCard in the mid-Atlantic
    Said "I don't mind being off the wall as long as we're not off the mark”
    One of the first three agencies to pioneer Connection Planning
    Logo
    The red square became a symbol of “reinvention.”  The center means “making extraordinary things happen for our clients & their customers & our people.”  Therefore, the logo means “making extraordinary things happen through reinvention.”
  • 3. Company Today
    Headquartered in Durham, NC
    Privately held company
    Currently 160 employees
    Every shareholder is active in the business
    Does as much charitable work as possible
    Company believes that “no matter how good things are, there has to be a better way”
    Operates using 5 values
    Listen
    Provoke
    Love
    Simplify
    Believe
  • 4. Key Executives
    Chairman of the Board and CEO: Brad Brinegar
    President: Jeff Jones
    CFO: Tim Jones
    COO: Joni Madison
    CCO: Jonathan Crude
  • 5. Common Job Titles at McKinney
    Media Planner
    Art Director
    Copywriter
    Production Coordinator
    Account Executive
  • 6. Services
    Conversation and connection planning
    Brand Identity Systems and Logo Designing
    Retail and Media Conversation
    Television, Print, and Radio Advertising
  • 7. Well Known Clients
    Nike
    Audi
    Gold’s Gym
    Longhorn
    Polaris
    Sony
    Virgin Mobil
    Nationwide
    Sherwin Williams
    Coldwell Banker
    Travelocity
  • 8. Best Known For
    Travelocity Roaming Gnome
    Can buy the “Floating Gnome”
    http://mckinney.com/#/work/type,17/item,164/
    “Ask Sherwin-Williams”
    Nationwide Vanishing Deductible
    http://mckinney.com/#/work/item,296/client,49/
    Above the Influence Ads
  • 9. Strengths
    Works to build the best relationship with their clients by reinventing and participating in conversation
    Constantly looking for new and better ways of doing things, for the company and their clients
    Leader in strategic and creative integration
  • 10. Awards
    Has won 20 EFFIEs (AMA’s recognition for success)
    Ranks 6 out of over 139 winning agencies in the EFFIE Awards
    One of the top ten most EFFIE winning agencies for the past 8 years
    Audi Attention
    Commercial about an Audi A3 that disappeared and looking for information regarding whereabouts
    http://mckinney.com/#/work/type,13/item,82/
    Won a variety of awards for this work
    2006 EFFIE Award
    AAAA Award for Account Planning in 2006
    Best Interactive Work of the Last 20 Years in 2006 by Creativity
    AdWeek Best Interactive Campaign in 2005
    Wall Street Journal Best TV Spots in 2005
    Many others
    Commercial done for Audi in 2004
    http://mckinney.com/#/work/client,22/item,83/
    Campaign was the winner of International Advertising Award in 2004
    Best Spot of the month in ADWEEK in April 2004
    Marketing Sherpa- Viral Hall of Fame 2008 Inductee
    Snowglobe Boy e-card
    http://mckinney.com/#/work/type,8/item,144/
    Has also won multiple MIXX, Cannes, and Webby’s awards
  • 11. Differentiation
    McKinney invests twice the industry average into strategic and analytic resources
    Always striving to improve because they feel like they can ALWAYS do better
    Operates using 5 values
    Listen
    Provoke
    Love
    Simplify
    Believe
    Design their facilities to represent their creativity
    http://mckinney.com/#/company/culture/our-space/item,324/filter,121/
    Do charitable and Pro Bono work
    Above the Influence
  • 12. Ad Examples
    Travelocity Gnome
    http://mckinney.com/#/work/item,264/client,19,22,29/
    Commercial done for Audi in 2004
    http://mckinney.com/#/work/client,22/item,83/
    Campaign was the winner of International Advertising Award in 2004
    Best Spot of the month in ADWEEK in April 2004
    Nike Store Window
    http://mckinney.com/#/work/type,17/item,221/
  • 13. Recent Work in 2010
    Sherwin Williams new Color Chips Campaign
    http://mckinney.com/#/work/item,315/client,43/
    Coldwell Banker
    http://mckinney.com/#/work/item,313/
    Myoplex
  • 14. Recent News
    8/26/10: Andrew Delbridge, Chief Strategy Officer, was named chairman of the 4S’s Strategy Committee which is responsible for programming the Inaugural Jay Chiat Strategy Festival in October
    8/23/2010: Interactive Advertising Bureau announced McKinney is a finalist for the 6th Annual MIXX Awards
    8/23/2010: Graphis Design Annual 2011
    Features the best international  photography, illustration and graphic design of the year
    McKinney was awarded Gold for a campaign with Big Boss Brewery.
    7/6/2010: Jonathan Crude (CCO) will judge 2010 MIXX Awards
    6/14/2010: Travelocity Romaing Gnome was named one of the top 10 online mascots
    Mashable Recognizes Travelocity Gnome as #5 out of 10 which was started by McKinney in 2004
    6/7/2010: Walker Teele is promoted to VP, Group Account Director
  • 15. Blog
    http://fivewords.mckinney.com/
  • 16. Works Cited
    http://mckinney.com/
    http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=815305
    http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-082310
    http://mashable.com/2010/06/07/best-mascots/#view-as-one-page
    http://fivewords.mckinney.com/
    http://www.linkedin.com/companies/mckinney