Personal Branding Tools for PR Professionals


Published on

In this presentation to the students of the Public Relations Student Society of America at the University of Delaware, I talk about branding yourself as a PR professional, and five tools to help you establish a personal brand.

Published in: Marketing, Technology, Business
  • You're so good to us! Thanks for mentioning HARO, glad you find the service useful. Cheers!
    Are you sure you want to  Yes  No
    Your message goes here
  • Thanks so much for the shout out Brittany! We're always here to help if you have any questions!

    - Alex
    alex at mention dot com
    Community Manager, mention
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Personal Branding Tools for PR Professionals

  1. 1. Personal Branding Tools for PR Professionals PRSSA-UD Meeting April 7, 2014 @bberg1010
  2. 2. What is personal branding? Personal branding is marketing yourself and your career as a brand. It’s how you present yourself online and offline, personally and professionally, to everyone from colleagues and best friends to complete strangers. @bberg1010
  3. 3. “Your personal brand is what people say about you when you are not in the room - remember that.” - Chris Ducker @bberg1010
  4. 4. Ways Anyone Can Build a Personal Brand • Blog/website • Portfolio • Twitter account • LinkedIn profile • Guest blogging • Public speaking @bberg1010
  5. 5. But PR pros aren’t “anyone” @bberg1010
  6. 6. Help a Reporter Out @bberg1010
  7. 7. Help a Reporter Out • Get your knowledge and expertise showcased in real publications • Receive digests of queries three times per day and easily pitch via email • It’s free and anyone can sign up @bberg1010
  8. 8. Image via @bberg1010
  9. 9. • “Beyond Google Alerts” • Monitor your name, website URL, Twitter handle, etc. • See who’s talking about you • React from within the app, create reports @bberg1010
  10. 10. @bberg1010 BrandYourself Image via
  11. 11. @bberg1010 BrandYourself • Search engine optimization for your personal brand • Allows you to connect URLs and profiles, then gives you advice for boosting their rankings • Creates an optimized profile for you on the domain
  12. 12. @bberg1010 Twitter Chats
  13. 13. @bberg1010 Twitter Chats • Learn and connect with your peers • Share what you know with a small, targeted group in your niche • Recommended for PR pros: o #PRSSA o #NPPRSA o #pr20chat o #PRstudchat
  14. 14. @bberg1010 LinkedIn Groups
  15. 15. @bberg1010 LinkedIn Groups • Publicly brand your profile with membership • Ask questions to get feedback and hear your peers’ opinions • Answer questions asked by others and engage in conversations • Share content, projects, accomplishments
  16. 16. @bberg1010 Any questions?
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.