Content Marketing Tip: Get More Shares Using


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Insert prewritten tweets into your content marketing material, making it easier for your readers to share your content on Twitter, thus making them more likely to do so. You can do this with any online content that supports hyperlinks.

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Content Marketing Tip: Get More Shares Using

  1. 1. How to Get More People to Share Your Content Using
  2. 2. Insert prewritten tweets into your content to make iteasier for your readers to share it on Twitter with this handy little tool:
  3. 3. What sort of content can contain prewritten tweets? • Blog posts • Whitepapers • Website Content • Case Studies • Landing Pages • Images • Emails • Videos• Email Newsletters •PDFs • eBooks • Presentations …basically, any online content that supports hyperlinks!
  4. 4. Why include prewritten tweets in your content?• Readers will be more likely to share your content if you make it easy for them• Gives you a little control over what readers are sharing along with a link to the content • Able to highlight the best parts of the content • Makes shares more interesting than just the title of your post
  5. 5. Who uses prewritten tweets in their content? Alexis Grant Amy Lynn Andrews HubSpot
  6. 6. When people click the link, this iswhat opens in a new tab/window…
  7. 7. Step 1: Decide what the tweet will say • It can be a subheading, a standout quote, a strong bullet point, or a key lesson learned in the content • I recommend making sure it’s no more than 90 characters long, so there’s room to add a link (tip: use or another URL shortener) to the content, your Twitter handle, and/or a hashtag • These are inserted as regular hyperlinks, so you can include more than one in a piece of content
  8. 8. Step 2: Type the tweet you decided on into the text boxTip: pay attention to how many characters are left (the number opposite ‘Generate Link!’) – you want to accommodate room for retweets and longer Twitter handles
  9. 9. Step 3: Click ‘Generate Link’
  10. 10. Step 4: Copy the URL displayed in the ‘Here’s your URL:’ fieldTip: click the preview link to see what your readers will see
  11. 11. Step 5: Insert the link into your contentHighlight the text that you want to be the anchor text for the link Paste URL from ClickToTweet into the link’s destination field
  12. 12. Try it:Tweet about this presentation TA-DA! It’s that easy!
  13. 13. Now it’s time to try it yourself! Any questions or feedback? You cantweet to @bberg1010 or email me at