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#DuckTheHalls - Duck Brand Duck Tape Holiday Designs Campaign
#DuckTheHalls - Duck Brand Duck Tape Holiday Designs Campaign
#DuckTheHalls - Duck Brand Duck Tape Holiday Designs Campaign
#DuckTheHalls - Duck Brand Duck Tape Holiday Designs Campaign
#DuckTheHalls - Duck Brand Duck Tape Holiday Designs Campaign
#DuckTheHalls - Duck Brand Duck Tape Holiday Designs Campaign
#DuckTheHalls - Duck Brand Duck Tape Holiday Designs Campaign
#DuckTheHalls - Duck Brand Duck Tape Holiday Designs Campaign
#DuckTheHalls - Duck Brand Duck Tape Holiday Designs Campaign
#DuckTheHalls - Duck Brand Duck Tape Holiday Designs Campaign
#DuckTheHalls - Duck Brand Duck Tape Holiday Designs Campaign
#DuckTheHalls - Duck Brand Duck Tape Holiday Designs Campaign
#DuckTheHalls - Duck Brand Duck Tape Holiday Designs Campaign
#DuckTheHalls - Duck Brand Duck Tape Holiday Designs Campaign
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#DuckTheHalls - Duck Brand Duck Tape Holiday Designs Campaign

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Best Social Engagement Campaign entry for the 2013 Digiday SAMMY Awards.

Best Social Engagement Campaign entry for the 2013 Digiday SAMMY Awards.

Published in: Technology, Business
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Transcript

  • 1. Duck Tape Holiday 2012 #DuckTheHalls Social Engagement
  • 2. Campaign Overview ➡ Increased awareness of the new Duck Tape Holiday designs to a relevant audience ‣ Strong skew for craft/DIY influencers ➡ Embraced the social media community through blog posts for high impact discussions and sharing regarding Duck Tape ➡ Bloggers ‣ Were sent samples of Duck Tape Holiday designs and asked to create a Holiday themed craft/item. Blog posts included “how-to” instructions, images of the completed craft/item and a link back to the Duck Tape Facebook fan page ➡ Tweeters ‣ Sent out tweets promoting the new Duck Tape Holiday designs with #DuckTheHalls
  • 3. Sponsored Blogs
  • 4. Blog Screenshots
  • 5. Duck the Halls
  • 6. Duck the Halls
  • 7. Duck the Halls
  • 8. Sponsored Tweets
  • 9. Tweet Screenshots
  • 10. Display Media
  • 11. Display/FanAds
  • 12. Overall Results
  • 13. Results ➡ Total Campaign Reach: 3,275,433 ➡ Facebook Likes Increased: 88% ➡ Over 4,000 Interactions ➡ Comments, retweets, shares and clicks

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