NBC News versusOnline Coverage An analysis of 2012 Election Coverage
NBC News Coverage Themes: Potential Republican Candidates- Direct Coverage 2010 as jumping off point for 2012 campaigns Issues and Policies—Effect on obama
NBC News Possible Candidates: Republicans Michele Bachmann Sarah Palin Newt Gingrich Donald Trump http://www.nbc.com/news-sports/msnbc-video/gop-dreams-big-for-2012/
NBC Coverage Overview Heavy focus on Republican candidates Several articles linked to effects on 2012 election Michele Bachmann—Iowa speech Not much approval rating on Obama, mostly impact of his current decisions on 2012.
3 Online Sources Huffington Post Slate Online Magazine National Review Online: The Corner
Huffington Post Approach: liberal bias, lighthearted, joking stories/blogs 2012 is a huge theme on the site, there is a whole 2012 section, and SPECULATRON Bleeds into some stories (medical marijuana) Most of the coverage is about the potential Republican candidates Obama: how the foreign policy will affect 2012
Slate Slightly liberal approach 2012 not the most dominant theme, but popular 2012 does not bleed into most stories Speculation of Republican candidates, slightly scathing Obama’s coverage: slightly negative and either in relation to Libya or speculation
National Review Online Conservative approach Libya a main point of discussion Republican candidates (Bachmann,Romney, Gingrich) Prevalence of 2012 in other articles Very anti-Obama/anti-democrat approach
Compare and Contrast NBC News vs. Online sources: Differences NBC more formal NBC more neutral Online sources had more articles to look at Online sources had more opinion pieces NBC News vs. Online sources: Similarities Specifically interested in Republican Candidates Strong focus on who will run and how this could effect Obama Libya stories—heavy coverage Approach: Online was more compelling because it is faster/ easier to access Less compelling because it is clear what types of people (conservative or liberal) are going to seek out these stories.
Marketing and PR Where should a candidate focus? ONLINE SOURCES Reach more people Dual-coverage Success of Sarah Palin on Twitter/Facebook etc. Depends on your target audience but online get more coverage