NBC 2012
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NBC 2012

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NBC 2012 NBC 2012 Presentation Transcript

  • NBC News versusOnline Coverage
    An analysis of 2012 Election Coverage
  • NBC News
    Coverage Themes:
    Potential Republican Candidates- Direct Coverage
    2010 as jumping off point for 2012 campaigns
    Issues and Policies—Effect on obama
  • NBC News
    Possible Candidates: Republicans
    Michele Bachmann
    Sarah Palin
    Newt Gingrich
    Donald Trump
    http://www.nbc.com/news-sports/msnbc-video/gop-dreams-big-for-2012/
    View slide
  • NBC Coverage Overview
    Heavy focus on Republican candidates
    Several articles linked to effects on 2012 election
    Michele Bachmann—Iowa speech
    Not much approval rating on Obama, mostly impact of his current decisions on 2012.
    View slide
  • 3 Online Sources
    Huffington Post
    Slate Online Magazine
    National Review Online: The Corner
  • Huffington Post
    Approach: liberal bias, lighthearted, joking stories/blogs
    2012 is a huge theme on the site, there is a whole 2012 section, and SPECULATRON
    Bleeds into some stories (medical marijuana)
    Most of the coverage is about the potential Republican candidates
    Obama: how the foreign policy will affect 2012
  • Slate
    Slightly liberal approach
    2012 not the most dominant theme, but popular
    2012 does not bleed into most stories
    Speculation of Republican candidates, slightly scathing
    Obama’s coverage: slightly negative and either in relation to Libya or speculation
  • National Review Online
    Conservative approach
    Libya a main point of discussion
    Republican candidates (Bachmann,Romney, Gingrich)
    Prevalence of 2012 in other articles
    Very anti-Obama/anti-democrat approach
  • Compare and Contrast
    NBC News vs. Online sources: Differences
    NBC more formal
    NBC more neutral
    Online sources had more articles to look at
    Online sources had more opinion pieces
    NBC News vs. Online sources: Similarities
    Specifically interested in Republican Candidates
    Strong focus on who will run and how this could effect Obama
    Libya stories—heavy coverage
    Approach:
    Online was more compelling because it is faster/ easier to access
    Less compelling because it is clear what types of people (conservative or liberal) are going to seek out these stories.
  • Marketing and PR
    Where should a candidate focus?
    ONLINE SOURCES
    Reach more people
    Dual-coverage
    Success of Sarah Palin on Twitter/Facebook etc.
    Depends on your target audience but online get more coverage