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NBC 2012
 

NBC 2012

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    NBC 2012 NBC 2012 Presentation Transcript

    • NBC News versusOnline Coverage
      An analysis of 2012 Election Coverage
    • NBC News
      Coverage Themes:
      Potential Republican Candidates- Direct Coverage
      2010 as jumping off point for 2012 campaigns
      Issues and Policies—Effect on obama
    • NBC News
      Possible Candidates: Republicans
      Michele Bachmann
      Sarah Palin
      Newt Gingrich
      Donald Trump
      http://www.nbc.com/news-sports/msnbc-video/gop-dreams-big-for-2012/
    • NBC Coverage Overview
      Heavy focus on Republican candidates
      Several articles linked to effects on 2012 election
      Michele Bachmann—Iowa speech
      Not much approval rating on Obama, mostly impact of his current decisions on 2012.
    • 3 Online Sources
      Huffington Post
      Slate Online Magazine
      National Review Online: The Corner
    • Huffington Post
      Approach: liberal bias, lighthearted, joking stories/blogs
      2012 is a huge theme on the site, there is a whole 2012 section, and SPECULATRON
      Bleeds into some stories (medical marijuana)
      Most of the coverage is about the potential Republican candidates
      Obama: how the foreign policy will affect 2012
    • Slate
      Slightly liberal approach
      2012 not the most dominant theme, but popular
      2012 does not bleed into most stories
      Speculation of Republican candidates, slightly scathing
      Obama’s coverage: slightly negative and either in relation to Libya or speculation
    • National Review Online
      Conservative approach
      Libya a main point of discussion
      Republican candidates (Bachmann,Romney, Gingrich)
      Prevalence of 2012 in other articles
      Very anti-Obama/anti-democrat approach
    • Compare and Contrast
      NBC News vs. Online sources: Differences
      NBC more formal
      NBC more neutral
      Online sources had more articles to look at
      Online sources had more opinion pieces
      NBC News vs. Online sources: Similarities
      Specifically interested in Republican Candidates
      Strong focus on who will run and how this could effect Obama
      Libya stories—heavy coverage
      Approach:
      Online was more compelling because it is faster/ easier to access
      Less compelling because it is clear what types of people (conservative or liberal) are going to seek out these stories.
    • Marketing and PR
      Where should a candidate focus?
      ONLINE SOURCES
      Reach more people
      Dual-coverage
      Success of Sarah Palin on Twitter/Facebook etc.
      Depends on your target audience but online get more coverage