Your SlideShare is downloading. ×
Grub Presentation
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Grub Presentation

801
views

Published on

Published in: Technology, Business

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
801
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
21
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • F/B: Set up as a “website” page Links from third-parties
  • Increase # of ppl who “like” “follow” Grubwithus: Examples: bloggers, foodies, adventurers Visit wefollow.com and search key words that will bring a list of influential people in social media within that category Tag Grubwithus with those key words so that others interested in those categories can find and connect with Grubwithus Organizing dashboard of social media accounts Hootsuite, tweetdeck, sprout social
  • Pitchengine: One-stop-shop for media contacts to review and use our pitches. Grubwithus account will include online press kits, enhanced press releases (social media releases), news facts, resource links, and quotes…this does cost $40/month but we do think it is a great option to develop further online
  • Transcript

    • 1. Grub With Us: Website and SEO
      • Where you are now
        • Sparse content on each web page
        • Very few web pages
        • Web traffic from Search Engine = 11.1%
        • Static Search Engine Keywords
      • Where you could improve
        • Greater authority (in-bound links)
        • Greater relevancy (revised and polished content)
        • Greater traffic (if you build it, they will come)
    • 2. Grub With Us: Website and SEO
      • How you could improve
        • Find more places to put web content
          • Create content field for each “Grub page”, see Groupon.com as example
          • Create comment box for each “Grub page”
        • Use tools such as Google Insights and Google sktools to develop dynamic keyword “aquarium” (include terms in web content)
        • Include “alt tags” on images
        • Create new pages with rich Google-friendly content
        • Refine SEO on current text heavy pages
          • FAQs, Meal Etiquette, About Us, etc.
    • 3. Grubwithus & Social Media Where are we?
      • Facebook
        • 420 “Likes”
        • Posts consists of links to new “grubs” and blog posts
        • Some engagement through wall posts and “Likes” to comments
        • Links to website and twitter pages
      • Twitter
        • 5 different Twitter accounts
        • More maintenance and several a day on @Grubwithus account
        • Conversations blur between Grubwitus business and personal comments
    • 4. Grubwithus & Social Media: The Problem?
      • Too many social media accounts to handle
      • Facebook has more of a one-way form of communication
      • Limitations on Facebook account, since it was registered as a website not a business
    • 5. Grubwithus & Social Media: Suggestions
      • Increase the amount of people with influence who “Like” or “Follow” Grubwithus
      • Maintain an organizing dashboard of all Grubwithus social media accounts
      • Keep Grubwithus accounts strictly business, not so much personal
      • Maximum of 48hrs before answering to a Facebook, 24hrs for a Tweet or Direct Message
      • Ask people who have “grubbed” to take pictures and share them on Grubwithus’ Facebook page
    • 6. Goal: to increase the search engine percentage to 40% Grubwithus Listening Station:
    • 7.
      • Goal: To decrease website bounce rates by adding more relevant content especially on the following pages:
      • The Chicago Dinner
      • The About Us
      • The How-To
      • We will be monitoring the success of the Grub With Us online presence by using Google Alerts, Net Vibes, Google Analytics, etc.
      • Suggestion:
      • Tracking all Grub With Us online mentions using Evernote on a weekly basis.
        • Also tracking competition: Open Table & Meetup
      Grubwithus Bounce Rates:
    • 8. Blog Tactics
      • Goals
      • Increase hits to blog website
      • Shift rank in google search
      • Increase web presence
      • Create high quality and long-lasting engagement of users and customers
    • 9. Overview
      • Analysis
      • Difficult to find
      • Lacks an interactive/Social element
      • Is not experience lead
      • Lengthy
      • Improvements
      • Add a narrative voice
      • Include rich media and video
      • Add user experience
      • Continue building a strong relationship with twitter audience (Women ages 25-34, no children, in graduate school)
      • More engagement with other high-traffic blogging sites
      • *Data taken from Alexa.com
    • 10.
      • Examples of good food blogging:
      • http://www.seriouseats.com/
      • -Engaging
      • -Rich media
    • 11. Grubwithus: Public Relations
      • Where you are now
        • Lack of concise PR strategy
        • Sparse, but some successful pieces in related media
        • Lack of reader retention once reaching the website
      • Where you could improve
        • Stronger PR strategy that will reach all successful, positive, and relevant media
        • Growth in promotion through traditional media
        • Devolopement of target markets that Grubwithus seeks to pursue through this PR strategy
    • 12. Grubwithus: Public Relations
      • How you could improve
        • Develop target audiences that will allow us to designate:
          • Appropriate media contacts and outlets
          • Coordination of ideas for possible events
        • Use of tools like CisionPoint that will be used to generate media contacts in related industries (possibly):
          • Food, dining
          • Travel, tourism
          • Social media, online creation
        • Use tools like Pitchengine that will be a one-stop-shop for media contacts to review and use pitches.