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Föredrag at Baltic Sea Strategy in Riga 22-23 November

Föredrag at Baltic Sea Strategy in Riga 22-23 November
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  • Full Name Full Name Comment goes here.
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  • Hej! Det blir en bra presentation, säkert intressant för deltagarna. Är inte säker på att de känner till Leader, kanske bra att förklara att det är EU-projekt, hur man söker pengar och vad som krävs. Bra att du tar upp samarbetet med lokala intressenter för att förankra projektet. Hoppas du får några fina dagar i Jurmala - hälsa Galina m fl! (Kanske kommer de hit till invigningen?)

    Anna-Lisa
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    Presentation riga Presentation riga Presentation Transcript

    • Kullaleden Coastal Walking Trail
    • 75 kilometres coastal trail beautiful nature..
    • Collaboration made it possibleWalk & Talk with locals Walk & Talk with landowners The project started in 2011..
    • TG Sweden Incoming ABIncoming Agent & DMC Sweden Britt-Marie Andrén bma@travelgatesweden.se
    • Kullaleden Coastal Walking TrailLocated in South western Sweden – part of the Skåneleden trail
    • Part of Regional “Skåneleden” Trail
    • A joint planning process• LEADER is a method which allows local actors to develop an area by using its development potential.• Crucial to include everyone from beginning• From bottom to the top – The Local Action Group (LAG) will decide about projects and budgets.• Call of Proposals - Catch the ball
    • Challenge• 130 landowners for agreements/contracts• 80% nature reserves – restricted areas• 2 municipals - communities• 1 county administration board – nature reserve• 1 regional Council – Skåneleden• Approx 5 000 local inhabitants near the trail• Administration
    • Approx 150 people involved ..continued 2012
    • Route testing
    • Identifying Quality CriteriaLEADING QUALTY TRAIL EUROPE Finish in June 2013
    • Leading Quality Trails Best of Europe
    • Marketing
    • SELLING
    • Market• Active seniors – baby boomers generation• Interested in culture and nature• Comfortable accommodation – luxury• Longer stay in the area• Travelling with children and grandchildren• For special occasions• Price level – differs depending on packaging
    • Criteriatrail surface format trail routing system/nature/landscape culturecivilisation Safety / gradingmobility walker friendly entry Objective criteria for an attractive walking trail
    • Opening ceremony with celebrities invited for 1st June 2013