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Tweetable Moments from Chapter 1 of Smart Business, Social Business
Tweetable Moments from Chapter 1 of Smart Business, Social Business
Tweetable Moments from Chapter 1 of Smart Business, Social Business
Tweetable Moments from Chapter 1 of Smart Business, Social Business
Tweetable Moments from Chapter 1 of Smart Business, Social Business
Tweetable Moments from Chapter 1 of Smart Business, Social Business
Tweetable Moments from Chapter 1 of Smart Business, Social Business
Tweetable Moments from Chapter 1 of Smart Business, Social Business
Tweetable Moments from Chapter 1 of Smart Business, Social Business
Tweetable Moments from Chapter 1 of Smart Business, Social Business
Tweetable Moments from Chapter 1 of Smart Business, Social Business
Tweetable Moments from Chapter 1 of Smart Business, Social Business
Tweetable Moments from Chapter 1 of Smart Business, Social Business
Tweetable Moments from Chapter 1 of Smart Business, Social Business
Tweetable Moments from Chapter 1 of Smart Business, Social Business
Tweetable Moments from Chapter 1 of Smart Business, Social Business
Tweetable Moments from Chapter 1 of Smart Business, Social Business
Tweetable Moments from Chapter 1 of Smart Business, Social Business
Tweetable Moments from Chapter 1 of Smart Business, Social Business
Tweetable Moments from Chapter 1 of Smart Business, Social Business
Tweetable Moments from Chapter 1 of Smart Business, Social Business
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Tweetable Moments from Chapter 1 of Smart Business, Social Business

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Tweetable Moments from Chapter 1 of Smart Business, Social Business - Human Capital Evolved.

Tweetable Moments from Chapter 1 of Smart Business, Social Business - Human Capital Evolved.

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  • 1. @<br />Tweetable Moments<br />from Chapter 1: Human Capital Evolved Smart Business, Social Business<br />available at a book store near you …<br />@BRITOPIAN<br />100% of all book royalties are being donated to Not For Sale<br />
  • 2. #TweetableMoments by @Britopian<br />Tweetable Moments: Smart Business, Social Business<br />@<br />A social business is built upon 3 pillars – people, process and technology. People are the most important despite the rhetoric #socialbiz<br />@BRITOPIAN<br />100% of all book royalties are being donated to Not For Sale<br />
  • 3. #TweetableMoments by @Britopian<br />Tweetable Moments: Smart Business, Social Business<br />@<br />Change management, culture and leadership are the most important attributes of social business transformation, the rest is fluff<br />@BRITOPIAN<br />100% of all book royalties are being donated to Not For Sale<br />
  • 4. #TweetableMoments by @Britopian<br />Tweetable Moments: Smart Business, Social Business<br />@<br />Social business transformation requires employees to change their behavior starting with top leadership of all organizations #socialbiz<br />@BRITOPIAN<br />100% of all book royalties are being donated to Not For Sale<br />
  • 5. #TweetableMoments by @Britopian<br />Tweetable Moments: Smart Business, Social Business<br />@<br />Technology and processes play only a small part in social business transformation #e20 #socialbiz<br />@BRITOPIAN<br />100% of all book royalties are being donated to Not For Sale<br />
  • 6. #TweetableMoments by @Britopian<br />Tweetable Moments: Smart Business, Social Business<br />@<br />Organizational leadership needs to do more than just say “we believe in social” they need to live it everyday #socialbiz<br />@BRITOPIAN<br />100% of all book royalties are being donated to Not For Sale<br />
  • 7. #TweetableMoments by @Britopian<br />Tweetable Moments: Smart Business, Social Business<br />@<br />Technology alone cannot change business. Leadership and change management is what facilitates true change #socialbiz<br />@BRITOPIAN<br />100% of all book royalties are being donated to Not For Sale<br />
  • 8. #TweetableMoments by @Britopian<br />Tweetable Moments: Smart Business, Social Business<br />@<br />Many people talk about social business but very few have actually lived through the organizational chaos #socialbiz<br />@BRITOPIAN<br />100% of all book royalties are being donated to Not For Sale<br />
  • 9. #TweetableMoments by @Britopian<br />Tweetable Moments: Smart Business, Social Business<br />@<br />People change the organization, process improves it and technology facilitates it #socialbiz<br />@BRITOPIAN<br />100% of all book royalties are being donated to Not For Sale<br />
  • 10. #TweetableMoments by @Britopian<br />Tweetable Moments: Smart Business, Social Business<br />@<br />Humanizing a brand means that organizations should first humanize its operations – finance, support, sales, supply chain #socialbiz<br />@BRITOPIAN<br />100% of all book royalties are being donated to Not For Sale<br />
  • 11. #TweetableMoments by @Britopian<br />Tweetable Moments: Smart Business, Social Business<br />@<br />A social brand is when any product or brand uses social technologies to interact with the social customer<br />@BRITOPIAN<br />100% of all book royalties are being donated to Not For Sale<br />
  • 12. #TweetableMoments by @Britopian<br />Tweetable Moments: Smart Business, Social Business<br />@<br />It’s easy to be a social brand; more difficult to be a social business. It requires internal teams to actually communicate with each other<br />@BRITOPIAN<br />100% of all book royalties are being donated to Not For Sale<br />
  • 13. #TweetableMoments by @Britopian<br />Tweetable Moments: Smart Business, Social Business<br />@<br />Businesses cannot have effective, external conversations with the customer unless they can have internal conversations with each other first<br />@BRITOPIAN<br />100% of all book royalties are being donated to Not For Sale<br />
  • 14. #TweetableMoments by @Britopian<br />Tweetable Moments: Smart Business, Social Business<br />@<br />Communicating and sharing successful failures are only effective if an organization actually learns from it<br />@BRITOPIAN<br />100% of all book royalties are being donated to Not For Sale<br />
  • 15. #TweetableMoments by @Britopian<br />Tweetable Moments: Smart Business, Social Business<br />@<br />A fully collaborative social business empowers cross functional teams to take ownership of social media; silos are non existent #socialbiz<br />@BRITOPIAN<br />100% of all book royalties are being donated to Not For Sale<br />
  • 16. #TweetableMoments by @Britopian<br />Tweetable Moments: Smart Business, Social Business<br />@<br />A centralized organization rarely communicates across job function &amp; geography. Silos reign and social media policies don’t exist<br />@BRITOPIAN<br />100% of all book royalties are being donated to Not For Sale<br />
  • 17. #TweetableMoments by @Britopian<br />Tweetable Moments: Smart Business, Social Business<br />@<br />Social media was bred from decentralized organizations; chaos reigns, no governance, no social media polices whatsoever<br />@BRITOPIAN<br />100% of all book royalties are being donated to Not For Sale<br />
  • 18. #TweetableMoments by @Britopian<br />Tweetable Moments: Smart Business, Social Business<br />@<br />Social business is not a trend; it’s a necessary evolution to required to innovate, increase collaboration and stay competitive<br />@BRITOPIAN<br />100% of all book royalties are being donated to Not For Sale<br />
  • 19. #TweetableMoments by @Britopian<br />Tweetable Moments: Smart Business, Social Business<br />@<br />Smart companies are beginning to plan for social business; others are forced into it due to the growing influence of the social customer<br />@BRITOPIAN<br />100% of all book royalties are being donated to Not For Sale<br />
  • 20. #TweetableMoments by @Britopian<br />Tweetable Moments: Smart Business, Social Business<br />@<br />Social business planning occurs when an organization wants to change and actually puts their money where their mouth is #socialbiz<br />@BRITOPIAN<br />100% of all book royalties are being donated to Not For Sale<br />
  • 21. 100% of all royalties are being donated to Not For Sale Campaign!<br />HTTP://WWW.NOTFORSALECAMPAIGN.ORG/<br />

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