Tweetable Moments from Chapter 1 of Smart Business, Social Business
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Tweetable Moments from Chapter 1 of Smart Business, Social Business

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Tweetable Moments from Chapter 1 of Smart Business, Social Business - Human Capital Evolved.

Tweetable Moments from Chapter 1 of Smart Business, Social Business - Human Capital Evolved.

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  • 1. @
    Tweetable Moments
    from Chapter 1: Human Capital Evolved Smart Business, Social Business
    available at a book store near you …
    @BRITOPIAN
    100% of all book royalties are being donated to Not For Sale
  • 2. #TweetableMoments by @Britopian
    Tweetable Moments: Smart Business, Social Business
    @
    A social business is built upon 3 pillars – people, process and technology. People are the most important despite the rhetoric #socialbiz
    @BRITOPIAN
    100% of all book royalties are being donated to Not For Sale
  • 3. #TweetableMoments by @Britopian
    Tweetable Moments: Smart Business, Social Business
    @
    Change management, culture and leadership are the most important attributes of social business transformation, the rest is fluff
    @BRITOPIAN
    100% of all book royalties are being donated to Not For Sale
  • 4. #TweetableMoments by @Britopian
    Tweetable Moments: Smart Business, Social Business
    @
    Social business transformation requires employees to change their behavior starting with top leadership of all organizations #socialbiz
    @BRITOPIAN
    100% of all book royalties are being donated to Not For Sale
  • 5. #TweetableMoments by @Britopian
    Tweetable Moments: Smart Business, Social Business
    @
    Technology and processes play only a small part in social business transformation #e20 #socialbiz
    @BRITOPIAN
    100% of all book royalties are being donated to Not For Sale
  • 6. #TweetableMoments by @Britopian
    Tweetable Moments: Smart Business, Social Business
    @
    Organizational leadership needs to do more than just say “we believe in social” they need to live it everyday #socialbiz
    @BRITOPIAN
    100% of all book royalties are being donated to Not For Sale
  • 7. #TweetableMoments by @Britopian
    Tweetable Moments: Smart Business, Social Business
    @
    Technology alone cannot change business. Leadership and change management is what facilitates true change #socialbiz
    @BRITOPIAN
    100% of all book royalties are being donated to Not For Sale
  • 8. #TweetableMoments by @Britopian
    Tweetable Moments: Smart Business, Social Business
    @
    Many people talk about social business but very few have actually lived through the organizational chaos #socialbiz
    @BRITOPIAN
    100% of all book royalties are being donated to Not For Sale
  • 9. #TweetableMoments by @Britopian
    Tweetable Moments: Smart Business, Social Business
    @
    People change the organization, process improves it and technology facilitates it #socialbiz
    @BRITOPIAN
    100% of all book royalties are being donated to Not For Sale
  • 10. #TweetableMoments by @Britopian
    Tweetable Moments: Smart Business, Social Business
    @
    Humanizing a brand means that organizations should first humanize its operations – finance, support, sales, supply chain #socialbiz
    @BRITOPIAN
    100% of all book royalties are being donated to Not For Sale
  • 11. #TweetableMoments by @Britopian
    Tweetable Moments: Smart Business, Social Business
    @
    A social brand is when any product or brand uses social technologies to interact with the social customer
    @BRITOPIAN
    100% of all book royalties are being donated to Not For Sale
  • 12. #TweetableMoments by @Britopian
    Tweetable Moments: Smart Business, Social Business
    @
    It’s easy to be a social brand; more difficult to be a social business. It requires internal teams to actually communicate with each other
    @BRITOPIAN
    100% of all book royalties are being donated to Not For Sale
  • 13. #TweetableMoments by @Britopian
    Tweetable Moments: Smart Business, Social Business
    @
    Businesses cannot have effective, external conversations with the customer unless they can have internal conversations with each other first
    @BRITOPIAN
    100% of all book royalties are being donated to Not For Sale
  • 14. #TweetableMoments by @Britopian
    Tweetable Moments: Smart Business, Social Business
    @
    Communicating and sharing successful failures are only effective if an organization actually learns from it
    @BRITOPIAN
    100% of all book royalties are being donated to Not For Sale
  • 15. #TweetableMoments by @Britopian
    Tweetable Moments: Smart Business, Social Business
    @
    A fully collaborative social business empowers cross functional teams to take ownership of social media; silos are non existent #socialbiz
    @BRITOPIAN
    100% of all book royalties are being donated to Not For Sale
  • 16. #TweetableMoments by @Britopian
    Tweetable Moments: Smart Business, Social Business
    @
    A centralized organization rarely communicates across job function & geography. Silos reign and social media policies don’t exist
    @BRITOPIAN
    100% of all book royalties are being donated to Not For Sale
  • 17. #TweetableMoments by @Britopian
    Tweetable Moments: Smart Business, Social Business
    @
    Social media was bred from decentralized organizations; chaos reigns, no governance, no social media polices whatsoever
    @BRITOPIAN
    100% of all book royalties are being donated to Not For Sale
  • 18. #TweetableMoments by @Britopian
    Tweetable Moments: Smart Business, Social Business
    @
    Social business is not a trend; it’s a necessary evolution to required to innovate, increase collaboration and stay competitive
    @BRITOPIAN
    100% of all book royalties are being donated to Not For Sale
  • 19. #TweetableMoments by @Britopian
    Tweetable Moments: Smart Business, Social Business
    @
    Smart companies are beginning to plan for social business; others are forced into it due to the growing influence of the social customer
    @BRITOPIAN
    100% of all book royalties are being donated to Not For Sale
  • 20. #TweetableMoments by @Britopian
    Tweetable Moments: Smart Business, Social Business
    @
    Social business planning occurs when an organization wants to change and actually puts their money where their mouth is #socialbiz
    @BRITOPIAN
    100% of all book royalties are being donated to Not For Sale
  • 21. 100% of all royalties are being donated to Not For Sale Campaign!
    HTTP://WWW.NOTFORSALECAMPAIGN.ORG/