• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Social Media at the University of San Francisco
 

Social Media at the University of San Francisco

on

  • 4,653 views

I gave this presentation to a class of MBA students at the University of San Francisco.

I gave this presentation to a class of MBA students at the University of San Francisco.

Statistics

Views

Total Views
4,653
Views on SlideShare
4,328
Embed Views
325

Actions

Likes
9
Downloads
0
Comments
1

34 Embeds 325

http://www.britopian.com 187
http://www.olafmolenaar.com 31
http://socialmedianederland.com 16
http://www.marketinginnovatie.org 15
http://www.linkedin.com 13
http://mylifeyoga.com 8
http://perfectmarket.tumblr.com 5
http://www.socialmediaopleiding.com 5
http://www.cirip.ro 4
http://www.workshopsocialmedia.net 4
http://danielrehn.wordpress.com 4
http://www.mongodb.org 4
http://www.socialmediaadvies.com 3
http://www.socialmedia-strategie.info 3
http://www.slideshare.net 2
http://www.twylah.com 2
http://www.society30.com 2
http://www.sociale-media.info 1
http://www.socialmedianederland.info 1
http://crosspollinationmedia.com 1
http://www.digital-marketing-opleiding.com 1
http://www.socialmediaspreker.com 1
http://www.socialmediavoorbedrijven.com 1
http://www.proefcollege.com 1
http://www.reeep.org 1
http://britishmba.in.ua 1
http://www.bamboohouseindia.org 1
http://prepa2cursosdefoto.blogspot.com 1
http://prevesci.blogspot.com 1
http://blog.pr-evaluation.de 1
http://moodle.mmu.ac.uk 1
http://www.gonzatto.com 1
http://www.pasionporinnovar.com 1
http://flow3.typo3.org 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

11 of 1 previous next

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • high quality☆ reasonable price☆
    free shi pping accept pay pal,
    you can order all kind of things you want,
    believe me , trust me .
    ☆☆☆ www.happyshopping100.com -=★
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • SO we know that Brands need to be omnipresent, we know that they have to be human--- how do you actually get there?
  • SO we know that Brands need to be omnipresent, we know that they have to be human--- how do you actually get there?
  • SO we know that Brands need to be omnipresent, we know that they have to be human--- how do you actually get there?

Social Media at the University of San Francisco Social Media at the University of San Francisco Presentation Transcript

  • Social Media @ USF
    Michael Brito, Vice President, Edelman Digital
  • Growing Consumer Expectations
    http://www.coneinc.com/content2601
    http://www.coneinc.com/content1182
  • The Social Customer
    The Informed
    (e.g. research products online)
    Digital Discovery:
    Active (Google)
    Passive (Social RSS)
    The Participant
    (e.g. participate in a brand experience)
    The Opinion Sharer
    (e.g. post review)
    Accessible Participation:
    Fanning, following, liking
    Micro-Sharing:
    Easy, habitual, publishing
    The Advocate
    (e.g. encourage friends to purchase)
    Social Advocacy:
    Creating content, sharing
    ”Someone like me” is the most trusted source (60% in US).2009 Edelman Trust Barometer.
  • Advocates & The Purchase Funnel
    • Advocates talk about the brand, even when the brand isn’t listening
    • Advocates are trusted among their peers and within their micro communities
    • Advocates are aiding and influencing others down the purchase funnel
    • The reach of one advocate is minimal; as an aggregate, the total reach can make a strong business impact
  • Ok, so now what?
  • Brands Need to be Market Omnipresent
    • A customer journey is dynamic; they live in the their streams (Twitter, News feed)
    • People need to hear things up to 5 times before they actually believe it- Edelman Trust Barometer
    • Due to the high degree of noise in the market, it’s imperative that a brand has multiple communication channels in order to get their message heard
  • It’s not just about content …
    It’s about the right content, at the right time, to the right person in the right channel
    Relevant content:
    adds value to the conversation
    positions you as a trusted source of information
    is authentic and believable
    build trust with the community
    happens as a result of listening and acting
    increases the reach of your messages
    increases your “organic” search rankings
  • Adding Value to the Conversation
  • Becoming the Trusted Source
  • Authentic & Believable
    Change you can Believe in …
  • Builds Trust
  • … Happens as a result of listening
  • Increases reach of messages ….
  • Increases the organic search results
  • Authentic & Real-time Community Engagement
  • People Buy From Engaged Brands
    Engagement Correlates to financial Performance
  • Questions?
    Michael Brito
    Michael.Brito@Edelman.com
    http://twitter.com/Britopian
    http://www.britopian.com