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Social Media at the University of San Francisco
Social Media at the University of San Francisco
Social Media at the University of San Francisco
Social Media at the University of San Francisco
Social Media at the University of San Francisco
Social Media at the University of San Francisco
Social Media at the University of San Francisco
Social Media at the University of San Francisco
Social Media at the University of San Francisco
Social Media at the University of San Francisco
Social Media at the University of San Francisco
Social Media at the University of San Francisco
Social Media at the University of San Francisco
Social Media at the University of San Francisco
Social Media at the University of San Francisco
Social Media at the University of San Francisco
Social Media at the University of San Francisco
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Social Media at the University of San Francisco

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I gave this presentation to a class of MBA students at the University of San Francisco.

I gave this presentation to a class of MBA students at the University of San Francisco.

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  • high quality☆ reasonable price☆
    free shi pping accept pay pal,
    you can order all kind of things you want,
    believe me , trust me .
    ☆☆☆ www.happyshopping100.com -=★
       Reply 
    Are you sure you want to  Yes  No
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  • SO we know that Brands need to be omnipresent, we know that they have to be human--- how do you actually get there?
  • SO we know that Brands need to be omnipresent, we know that they have to be human--- how do you actually get there?
  • SO we know that Brands need to be omnipresent, we know that they have to be human--- how do you actually get there?
  • Transcript

    • 1. Social Media @ USF
      Michael Brito, Vice President, Edelman Digital
    • 2. Growing Consumer Expectations
      http://www.coneinc.com/content2601
      http://www.coneinc.com/content1182
    • 3. The Social Customer
      The Informed
      (e.g. research products online)
      Digital Discovery:
      Active (Google)
      Passive (Social RSS)
      The Participant
      (e.g. participate in a brand experience)
      The Opinion Sharer
      (e.g. post review)
      Accessible Participation:
      Fanning, following, liking
      Micro-Sharing:
      Easy, habitual, publishing
      The Advocate
      (e.g. encourage friends to purchase)
      Social Advocacy:
      Creating content, sharing
      ”Someone like me” is the most trusted source (60% in US).2009 Edelman Trust Barometer.
    • 4. Advocates & The Purchase Funnel
      • Advocates talk about the brand, even when the brand isn’t listening
      • 5. Advocates are trusted among their peers and within their micro communities
      • 6. Advocates are aiding and influencing others down the purchase funnel
      • 7. The reach of one advocate is minimal; as an aggregate, the total reach can make a strong business impact
    • Ok, so now what?
    • 8. Brands Need to be Market Omnipresent
      • A customer journey is dynamic; they live in the their streams (Twitter, News feed)
      • 9. People need to hear things up to 5 times before they actually believe it- Edelman Trust Barometer
      • 10. Due to the high degree of noise in the market, it’s imperative that a brand has multiple communication channels in order to get their message heard
    • It’s not just about content …
      It’s about the right content, at the right time, to the right person in the right channel
      Relevant content:
      adds value to the conversation
      positions you as a trusted source of information
      is authentic and believable
      build trust with the community
      happens as a result of listening and acting
      increases the reach of your messages
      increases your “organic” search rankings
    • 11. Adding Value to the Conversation
    • 12. Becoming the Trusted Source
    • 13. Authentic & Believable
      Change you can Believe in …
    • 14. Builds Trust
    • 15. … Happens as a result of listening
    • 16. Increases reach of messages ….
    • 17. Increases the organic search results
    • 18. Authentic & Real-time Community Engagement
    • 19. People Buy From Engaged Brands
      Engagement Correlates to financial Performance
    • 20. Questions?
      Michael Brito
      Michael.Brito@Edelman.com
      http://twitter.com/Britopian
      http://www.britopian.com

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