How to Start a Game-Changing Dialogue with Consumers

How to Start a Game-Changing
Dialogue with Consumers
Michael Brito, Social Media Strategist
@britopian

How to Start a Game-Changing
Dialogue with Consumers
people
Michael Brito, Social Media Strategist
@britopian

How to engage with people in Facebook
Awareness
Opinion Forming:
Why Buy Intel
Research:
Buy Now
Purchase:
Buy the best
Fan Pages
Facebook Applications
Personal Profiles

Why is Facebook important to Intel
Awareness
Opinion Forming:
Why Buy Intel
Research:
Buy Now
Purchase:
Buy the best
Fish where the fish are
Be more than Authentic. Be believable.
Personal Profiles versus branded

Case Study: Mass Animation = Live Music
Awareness
Opinion Forming:
Why Buy Intel
Research:
Buy Now
Purchase:
Buy the best
First Ever Collaborative Effort to Create an animated movie
Provided community with storyline and 3D character models
Thousands animated small pieces (< 5 seconds) of the film
Community voting influenced which pieces make it into the film

Mass Animation = the results
Awareness
Opinion Forming:
Why Buy Intel
Research:
Buy Now
Purchase:
Buy the best
Over 58K fans from over 100 different countries
17K people have downloaded the app
2,139 Animators downloaded 12,740 shots
Animators downloaded 1,171 copies of Maya software
15K votes cast
Over 150 discussion topics started by the community
The finalist animators come from 17 different countries and 13 different states. There are 39 men and 11 women ranging in age from 19 to 48
Great press and blog coverage: Business week, MarketWatch, and Animation World Network

The Un-Measurable Metric
Two-way conversations