A Social Business Conversation With Newhouse
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A Social Business Conversation With Newhouse

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  • http://www.digitaltrends.com/social-media/study-confirms-social-medias-revolutionary-role-in-arab-spring/ Researchers at the University of Washington sifted through more than 3 million tweets, countless hours of YouTube videos and gigabytes of blogs to find out whether the Internet, and social media services like Twitter and Facebook really played the revolutionary role many claimed they did. According to the study, online chatter about revolution often began just before actual revolutions took place. And social media also served as an outlet for citizens of the region to tell their stories of revolution, which played an inspirational role for neighboring countries, the study found.In Egypt, where the Arab Spring blossomed, Howard and his team found that the number of tweets that mentioned revolution in that country exploded from 2,300 per day to more than 230,000 per day. The number of videos, Facebook updates and blog posts about government opposition also rose dramatically. 
  • http://www.digitaltrends.com/social-media/study-confirms-social-medias-revolutionary-role-in-arab-spring/ Researchers at the University of Washington sifted through more than 3 million tweets, countless hours of YouTube videos and gigabytes of blogs to find out whether the Internet, and social media services like Twitter and Facebook really played the revolutionary role many claimed they did. According to the study, online chatter about revolution often began just before actual revolutions took place. And social media also served as an outlet for citizens of the region to tell their stories of revolution, which played an inspirational role for neighboring countries, the study found.In Egypt, where the Arab Spring blossomed, Howard and his team found that the number of tweets that mentioned revolution in that country exploded from 2,300 per day to more than 230,000 per day. The number of videos, Facebook updates and blog posts about government opposition also rose dramatically. 
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Transcript

  • 1. Beyond A Buzzword: Social Business Delivers Michael Brito SVP, Social Business @Britopian SOCIAL BUSINESS CONVERSATION S.I. NEWHOUSE SCHOOL OF PUBLIC COMMUNICATIONS PRESENTED BY MICHAEL BRITO, EDELMAN DIGITAL@Britopian #NewhouseSM4
  • 2. W E LIVE IN A MULTI-SCREEN ECONOMY
  • 3. COMMUNICATION REACHES AFAR
  • 4. B RANDS NEED TO START THINKING LIKE MEDIA COMPANIES
  • 5. E VERYONE HAS A VOICE, INFLUENTIAL
  • 6. CORE BUSINESS OBJECTIVES REMAIN THE SAME
  • 7. SOCIALTHE BRIGHT & SHINY OBJECT CALLED ….MEDIA @Britopian #NewhouseSM4
  • 8. Social Media “Marketing” Has CausedInternal Business ChallengesEMPLOYEES EXPANDINGInappropriate use of social media Social media programs globallyINTERNAL NON-EXISTENTConfusion of roles & responsibilities Governance models & PoliciesINCONSISTENT DISJOINTEDSocial media measurement practices Content & Community PracticesOUTDATED TECHNOLOGYCrisis communications models Selection and adoption within the org @Britopian #NewhouseSM4
  • 9. Ushering In The Era of Social BusinessPlanning“ Social business planning is the blueprint for the transformation of an organization—BRIDGING THE EXTERNAL WITH INTERNAL, resulting in a ” more connected way of doing business and shared value for all stakeholders. @Britopian #NewhouseSM4
  • 10. The Stakeholder Ecosystem ValueCreation Model COLLABORATION COMMUNITY ENGAGEMENT 3 KNOWLEDGE SHARING 2 CUSTOMER/SALES SUPPORT SOCIAL ENABLEMENT CUSTOMER SATISFACTION OPERATIONAL EXCELLENCE SOCIAL BRAND INTERNAL THE SOCIAL BUSINESS EXTERNAL (employees) (customers, partners, media) PROCESS SALES/REVENUE 4 IMPROVEMENT 1 CUSTOMER ADVOCACY PRODUCT INNOVATION PRODUCT FEEDBACK EMPLOYEE ADVOCACY @Britopian #NewhouseSM4
  • 11. Understanding The Social Brand VersusSocial Business Programs Community Management Marketing Customer Service Communications Events Campaigns Advocacy Crisis SOCIAL BRAND SOCIAL SOCIAL BUSINESS (External) ENTERPRISE(Intern al) Training Process Collaboration Organization Models Research & Development Policies & Guidelines Knowledge Sharing Culture Infrastructure @Britopian #NewhouseSM4
  • 12. Thank you!Questions?Email: Michael.Brito@edelman.com @Britopian #NewhouseSM4