Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Like this presentation? Why not share!

Designing And Managing Integrated Marketing Channels Visual Edition

on

  • 2,181 views

 

Statistics

Views

Total Views
2,181
Views on SlideShare
2,163
Embed Views
18

Actions

Likes
0
Downloads
50
Comments
0

4 Embeds 18

http://tonmedalla.blogspot.com 12
http://www.slideshare.net 4
http://translate.googleusercontent.com 1
http://tonmedalla.blogspot.ca 1

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Designing And Managing Integrated Marketing Channels Visual Edition Designing And Managing Integrated Marketing Channels Visual Edition Presentation Transcript

  • Designing and Managing Integrated Marketing Channels Anthony T. Medalla Ateneo Graduate School of Business December 8, 2009
  • Outline: Designing and Managing Integrated Marketing Channels
    • Importance of marketing channels and values network
    • Understanding customer needs and value network
    • The role of marketing channels
    • Channel design decisions
    • Establishing objectives and Constraints
  • Outline: Designing and Managing Integrated Marketing Channels
    • Identifying and Evaluating Major Channel Alternatives
    • Channel management decisions
    • Channel integration systems
    • Conflict, cooperation and competition
    • E-commerce marketing practices
  • Designing and Managing Integrated Marketing Channels
  • Designing and Managing Integrated Marketing Channels
  • Designing and Managing Integrated Marketing Channels
  • 1. Importance of marketing channels and values network
  • 1. Importance of marketing channels and values network
  • 2. Understanding customer needs and value network
  • 2. Understanding customer needs and value network
  • 3.The role of marketing channels 0 Level 1 Level 2 Level 3 Level
  • 4.Channel Design Decisions Analyzing Customer Needs
  • 5.Establishing Objectives and Constraints Channels Objectives Prepare larger environment Product
  • 6.Identifying and Evaluating Major Channel Alternatives Exclusive Distribution Selective Distribution Intensive Distribution
    • Selecting Channel Members
    7.Channel Management Decisions
  • 8.Channel Integration and Systems Vertical Horizontal Integrated Multi Channel
  • 9.Conflict, Cooperation and Competition Conflict VS Cooperate Competition
  • 10.E-Commerce Marketing Practices Pure-Click Brick-Click M-Commerce
  • Summary: Designing and Marketing Integration Marketing Channels think Marketing channel
  • Summary: Designing and Marketing Integration Marketing Channels think Revenue will knock
  • Summary: Designing and Marketing Integration Marketing Channels Consider customer needs
  • Summary: Designing and Marketing Integration Marketing Channels cooperate think Revenue will knock Consider customer needs Good channel partner
  • Designing and Managing Integrated Marketing Channels Anthony T. Medalla Ateneo Graduate School of Business December 8, 2009