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Designing And Managing Integrated Marketing Channels Visual Edition

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    Designing And Managing Integrated Marketing Channels Visual Edition Designing And Managing Integrated Marketing Channels Visual Edition Presentation Transcript

    • Designing and Managing Integrated Marketing Channels Anthony T. Medalla Ateneo Graduate School of Business December 8, 2009
    • Outline: Designing and Managing Integrated Marketing Channels
      • Importance of marketing channels and values network
      • Understanding customer needs and value network
      • The role of marketing channels
      • Channel design decisions
      • Establishing objectives and Constraints
    • Outline: Designing and Managing Integrated Marketing Channels
      • Identifying and Evaluating Major Channel Alternatives
      • Channel management decisions
      • Channel integration systems
      • Conflict, cooperation and competition
      • E-commerce marketing practices
    • Designing and Managing Integrated Marketing Channels
    • Designing and Managing Integrated Marketing Channels
    • Designing and Managing Integrated Marketing Channels
    • 1. Importance of marketing channels and values network
    • 1. Importance of marketing channels and values network
    • 2. Understanding customer needs and value network
    • 2. Understanding customer needs and value network
    • 3.The role of marketing channels 0 Level 1 Level 2 Level 3 Level
    • 4.Channel Design Decisions Analyzing Customer Needs
    • 5.Establishing Objectives and Constraints Channels Objectives Prepare larger environment Product
    • 6.Identifying and Evaluating Major Channel Alternatives Exclusive Distribution Selective Distribution Intensive Distribution
      • Selecting Channel Members
      7.Channel Management Decisions
    • 8.Channel Integration and Systems Vertical Horizontal Integrated Multi Channel
    • 9.Conflict, Cooperation and Competition Conflict VS Cooperate Competition
    • 10.E-Commerce Marketing Practices Pure-Click Brick-Click M-Commerce
    • Summary: Designing and Marketing Integration Marketing Channels think Marketing channel
    • Summary: Designing and Marketing Integration Marketing Channels think Revenue will knock
    • Summary: Designing and Marketing Integration Marketing Channels Consider customer needs
    • Summary: Designing and Marketing Integration Marketing Channels cooperate think Revenue will knock Consider customer needs Good channel partner
    • Designing and Managing Integrated Marketing Channels Anthony T. Medalla Ateneo Graduate School of Business December 8, 2009