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Culture At Work Presentation by Meghann Jones, Research Director, Ipsos Public Affairs
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Culture At Work Presentation by Meghann Jones, Research Director, Ipsos Public Affairs


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This Power Point presentation was given by Meghann Jones, Research Director, Ipsos Public Affairs, at the session 'Intercultural skills in the workplace: New research on employer needs' at the 2013 …

This Power Point presentation was given by Meghann Jones, Research Director, Ipsos Public Affairs, at the session 'Intercultural skills in the workplace: New research on employer needs' at the 2013 NAFSA Annual Conference on Wednesday, 29 May.

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  • 1. Culture at Work: Skills For The GlobalWorkplaceMeghann JonesIpsos Public Affairs29th May 2013
  • 2. 2Globalized world,new economiesemergingChangingworkplace:international andmulti-culturalNecessary towork acrossinternationalborders and inmulti-culturalteamsContext to the researchWhat are the skills needed to do this?
  • 3. 3What did we do?
  • 4. 4o Large companies and organizationso Decision makerso Responsible for recruitment and skills development strategySurvey of employers in nine countries
  • 5. 5The countries were...United StatesBrazilUnited KingdomSouth AfricaIndiaJordanUnited ArabEmiratesIndonesiaChina
  • 6. 6Types of organizations includedSample size • n=367 (appx. n=40 per country)Organization Type: • 54% Private Sector• 23% Public Sector• 23% NGO/Charity/3rd SectorPrivate SectorTypes:• Mix of Manufacturing, Finance, Construction, Retail Trade,Professional Services, Wholesale, Transportation, Healthcare, etc.Public/NGO SectorTypes:• Mix of Health, Education, Home Affairs, InternationalDevelopment, etc.
  • 7. 7Two-thirds interact frequently with those overseas...% organizations where English is spoken day-to-day... and English is used extensively day-to-day
  • 8. 8What did we find?
  • 9. The top business challenge is finding qualified employees% of employers reporting business challenge9FINDINGQUALIFIEDCANDIDATES(29%)GOVERNMENTREGULATION(23%)COMPETINGGLOBALLY(20%)
  • 10. Top HR challenge is finding and retaining employees% of employers reporting HR challenge10Finding candidates with right formal qualificationsRetaining good employeesFinding candidates with good communication skillsTraining employees on new processesFinding candidates who understand the marketFinding candidates with good foreign language skills
  • 11. When we asked employers about “intercultural skills” specifically…11
  • 12. 12And different types of skills are needed for different job typesInternal facing employees need basic communication skills• Respect, collaboration, flexibility, time managementExternal facing employees need skills beyond the basic skills• Foreign language skills, ability to adjust communication to suit cultural contextsPublic sector employees require respectfulness and understanding ofcultural contexts• Respect, understand cultural contexts, flexibility, leadershipPrivate sector employees need creativity and trustworthiness as well asrespectfulness• Trustworthy, flexibility, collaborative, creative
  • 13. 13Importance of intercultural skills to organization (by country, ranked by very important)And they are VERY important to most
  • 14. What do intercultural skills bring to an organization?14• Keep teams running efficiently• Build trust with clients• Bringing on new clients• Able to work with diverse colleagues• Good for reputation• Communicate with overseas partners40%35%33%29%28%24%Top Business Benefits of Intercultural Skills
  • 15. 15And there are risks to not having them• Conflict within teams• Reputation damage• Loss of clients• Cultural insensitivity to clients or partners30%27%27%21%Top Business Risks of Not Having Intercultural Skills
  • 16. 16However, many employers are not screening for intercultural skills% of employers who screen for intercultural skills during the recruitment process (by country)
  • 17. 17Though there are indicators that demonstrate intercultural skills in candidates
  • 18. 80%68%49%33%11%DemonstratingrespectFlexibility Open to new ideasand ways of thinkingAdjustscommunications tofit different culturalcontextsCommunication inother languagesUS71% 70%61%49%43%DemonstratingrespectFlexibility Open to new ideasand waysof thinkingAdjustscommunicationstofitdifferentculturalcontextsCommunication inother languages18The extent to which intercultural skills are present in candidates variesSpecific intercultural skills seen in candidates in the application / interview process
  • 19. 19The role of education indeveloping interculturalskills in the workforce
  • 20. 20On the job development is important, but education must play a role% of employers who believe education in their country enables job candidatesto meet the intercultural needs (by country)Average = 35%
  • 21. 21Teaching communication skills was #1 suggestion for higher educationContributions That Education Can Make To Improve Intercultural Skills
  • 22. 22In summary…
  • 23. 231. The workplace is becoming more globalizedGlobal workplace, significant challenges, skills gap2. Employers facing significant challenges3. Employers looking for a number of skills beyond formal qualifications4. In particular, communication and intercultural skills are very important5. Employers are not seeing job candidates with adequate communication and interculturalskills6. Education has a key role to play in developing these skills in the future workforce
  • 24. Thank you!