Establishing Our Target Market Michael Kors has become one of the fashion industries leading unisex brands. As a company our research shows that our target market ranges from young adults, ages 18-25. As well as established adults, ages 26-40.
Using Social Media is vital to the success of our company’s digital marketing plan. Engage the consumer, do not annoy them.
Promotions Promotions!!! To help gain more followers on our social media pages we plan on promotions. “ Be in the first 100 people to Retweet us and receive 10% off” This will provide us will cheap advertising through word of mouth. Reward for customers.
New leading website for internet marketing. By placing images on the website that can be pinned we can be place directly to those interested in our type of products. Our images will be of recent ads and images from photo shoots that are embedded with links to our official website.
Smart phones provide numerous applications that can be used for advertising and marketing purposes. Instagram is an application that allows you to post and edit pictures.
Instagram Con’t. Celebrities and brands are using Instagram as an outlet to promote products and ideas. Michael Kors will be partaking in that opportunity as well. Allows us another chance to be directly linked to individuals who are likely to buy our product, and those who don’t know about us.
Turn Digital Outlets intoContest! Similar to our discount idea using Twitter, we can also use Pinterest, Instagram, and YouTube. We can have consumers regram or repost our YouTube ads and receive gift cards and/or discounts. http://www.youtube.com/watch?v=OPTTY8P- v7A
Conclusion. By uses all of these resources to the best of our ability we can develop a strong digital presence. Also these outlets can help us lower part of our marketing budget. Hopefully by at least 30%.