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Technology indexing the web’s pages People indexing the web’s content
Millions of people use Pinterest to
discover, organise and do things
that inspire them.
The World’s Largest Collection
Of Everyone’s Favourite Things
30 billion Pins and millions added daily
5.4B total minutes ...
The Pin
A highly visual, interactive bookmark that links back to the
site where it originated
Added to Pinterest by people...
Discover
Inspiring Pins in
Feeds, Search & Boards
Organise
Pins into public
collections called Boards
Do
Things like click...
Why should you care about Pinterest?
Pinning happens
from publishers
& brands
14
Source: Why the half-life of a Pinterest pin is thousands of times
longer than...
Pinners are heavily engaged across a wide variety of
categories
Source: Internal data 15
Fashion Home Decor Food Beauty Tr...
A huge, engaged audience
Source: Internal data 16
Education-related ideas are pinned each day.500K+
65M+
750M+
Foodie Pins...
Half-life of a pin
is much longer
17
Source: Why the half-life of a Pinterest pin is thousands of times
longer than a twee...
Pinterest is
inherently viral
Each pin is repinned around 10
times (pins are 100 times more viral
than a tweet -retweet av...
Pinterest drives more traffic than
Twitter, YouTube & Google+
Successful Bloggers on Pinterest
21
How can you be successful on Pinterest?
There is no such thing as “too many pins” or “too
many boards”.
23
Descriptive and colourful captions: boards and
pins.
24
Verify your account.
25
Curate content from around the web.
26
about.pinterest.com/en/goodies
A bit more technical…
1. Inspire Pinning from your site and learn what
works
28
29
2. Showcase your content through pin widgets,
board widgets and profile widgets
30
3. Include the Pin It button
31
4. Make your pins rich!
5. Don’t forget about mobile integration: Pinterest
Mobile SDK for iOS and Android
32
6. Develop a healthy board and content strategy
33
34
Inspire people to pin your content
Learn what works using web analytics
Create an engaging presence
Lizzie Sibley
Marketing Manager – Pinterest UK
Great Pinterest tips from BritMums Live
Great Pinterest tips from BritMums Live
Great Pinterest tips from BritMums Live
Great Pinterest tips from BritMums Live
Great Pinterest tips from BritMums Live
Great Pinterest tips from BritMums Live
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Great Pinterest tips from BritMums Live

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Learn how to use Pinterest, with advice from Lizzie Sibley from Pinterest UK

Published in: Social Media, Technology
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Transcript of "Great Pinterest tips from BritMums Live"

  1. 1. at
  2. 2. Technology indexing the web’s pages People indexing the web’s content
  3. 3. Millions of people use Pinterest to discover, organise and do things that inspire them.
  4. 4. The World’s Largest Collection Of Everyone’s Favourite Things 30 billion Pins and millions added daily 5.4B total minutes per month 55 million monthly active users and growing Over 75% of usage happens on mobile Source: comscore
  5. 5. The Pin A highly visual, interactive bookmark that links back to the site where it originated Added to Pinterest by people pinning from your sites and apps, or by businesses adding them directly Appears in Feeds, Boards and Search Results on mobile and web versions of Pinterest Can include rich data like availability, price, location, ingredients, article information and more Born to be saved, shared, and clicked
  6. 6. Discover Inspiring Pins in Feeds, Search & Boards Organise Pins into public collections called Boards Do Things like click on Pins to buy or learn more
  7. 7. Why should you care about Pinterest?
  8. 8. Pinning happens from publishers & brands 14 Source: Why the half-life of a Pinterest pin is thousands of times longer than a tweet or Facebook post. Venture Beat, 6-17-13
  9. 9. Pinners are heavily engaged across a wide variety of categories Source: Internal data 15 Fashion Home Decor Food Beauty Travel Parenting DIY 50M Repins from 6M Pinners 40M Repins from 8M Pinners 65M Repins from 10M Pinners 25M Repins from 6M Pinners 13M Repins from 3M Pinners 10M Repins from 3M Pinners 60M Repins from 10M Pinners EACH MONTH:
  10. 10. A huge, engaged audience Source: Internal data 16 Education-related ideas are pinned each day.500K+ 65M+ 750M+ Foodie Pins each month. There are more than 30 billion Pins collected by people into more than 750 million boards NUMBERS TO CONSIDER:
  11. 11. Half-life of a pin is much longer 17 Source: Why the half-life of a Pinterest pin is thousands of times longer than a tweet or Facebook post. Venture Beat, 6-17-13 Tweet is a matter of minutes Post is a few hours Pin is lasting
  12. 12. Pinterest is inherently viral Each pin is repinned around 10 times (pins are 100 times more viral than a tweet -retweet average is only 1.4%)
  13. 13. Pinterest drives more traffic than Twitter, YouTube & Google+
  14. 14. Successful Bloggers on Pinterest
  15. 15. 21
  16. 16. How can you be successful on Pinterest?
  17. 17. There is no such thing as “too many pins” or “too many boards”. 23
  18. 18. Descriptive and colourful captions: boards and pins. 24
  19. 19. Verify your account. 25
  20. 20. Curate content from around the web. 26 about.pinterest.com/en/goodies
  21. 21. A bit more technical…
  22. 22. 1. Inspire Pinning from your site and learn what works 28
  23. 23. 29 2. Showcase your content through pin widgets, board widgets and profile widgets
  24. 24. 30 3. Include the Pin It button
  25. 25. 31 4. Make your pins rich!
  26. 26. 5. Don’t forget about mobile integration: Pinterest Mobile SDK for iOS and Android 32
  27. 27. 6. Develop a healthy board and content strategy 33
  28. 28. 34 Inspire people to pin your content Learn what works using web analytics Create an engaging presence
  29. 29. Lizzie Sibley Marketing Manager – Pinterest UK
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