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How to make content marketing work for your business

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Content marketing is big news and many firms are keen to get in on the action. It promises more leads, lower costs per lead, more referrals and increased brand visibility but how do you get started …

Content marketing is big news and many firms are keen to get in on the action. It promises more leads, lower costs per lead, more referrals and increased brand visibility but how do you get started and how do you get it right, for you and your client. Sonja Jefferson and Sharon Tanton, authors of Valuable Content Marketing give insights and tips into producing and using quality content to grow your business.

Published in: Marketing, Business, Technology

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  • 1. HOW TO MAKE CONTENT MARKETING WORK FOR YOUR BUSINESS A BRISTOL MEDIA MASTERCLASS 15 NOVEMBER 2013 • SONJA JEFFERSON & SHARON TANTON
  • 2. CONTENT MARKETING IS ALL THE RAGE www.valuablecontent.co.uk
  • 3. BUT HOW DO YOU MAKE IT WORK? www.valuablecontent.co.uk
  • 4. THE NEW BUYER MENTALITY www.valuablecontent.co.uk
  • 5. IS YOUR WEBSITE SAYING THE RIGHT THINGS? www.valuablecontent.co.uk
  • 6. IS YOUR WEBSITE SAYING THE RIGHT THINGS? www.valuablecontent.co.uk
  • 7. VALUABLE CONTENT HAS H.E.A.R.T. www.valuablecontent.co.uk
  • 8. Your Valuable Content Universe
  • 9. WHERE TO START? MAKE A PLAN! “B2B marketers who have a documented content strategy are far more likely to consider themselves effective (66% vs. 11%). 84% of marketers who say they are ineffective at content marketing said they have no documented strategy.” The Content Marketing Institute, 2013 www.valuablecontent.co.uk
  • 10. WANT TO FIND OUT MORE? • READ OUR BOOK ‘Valuable Content Marketing’ • LEARN THIS STUFF Sign up for our ‘Think Like a Content Strategist’ workshop in January 2014 • WORK WITH US We’ll help you plan and create valuable websites. Let’s work together to create websites that work. @SonjaJefferson @SJTanton