Conventions of a Music
Video
Mid Shots

It’s fair to say that most music
videos have some kind of
mid/head shot. These shots are
almost always to show ...
Close Ups/ECUs
Most artists will use at least one CU
or ECU of their face whilst they’re
singing. The lip-syncing needs to...
Visibility of Instruments
It’s very common, as it always
has been, to show instruments
in the video. Not just randomly,
bu...
The Basic Video
There are a lot of successful
videos out there that were
incredibly basic. To the right is
Christina Aguil...
The Video That Makes No
Sense
Many videos post 2000 have caused
controversy and Miley Cyrus is a key
example here, not onl...
The B&W Video

Increasingly popular, a
somewhat stylized video with an
often retro theme. Beyoncé has
used this effect num...
The Dance Video

Fairly self-explanatory, these are
videos purely consisting of a
dance routine. A very famous
example is ...
The Modern Video

This kind of video is particularly
popular among female artists in
the genre of pop such as Karmin
on th...
Artists Playing Dress Up
(AKA Costumes)
It’s clear from the header of these slides
that singers and DJs seem to love dress...
Stories and Plots

Macklemore’s Same Love is
overwhelmingly popular and its
actually mainly because of the
video. It’s a v...
Don’t forget: The Charity
Single Video

Clockwise from left: All About You –
Mcfly, Do They Know It’s Christmas –
Bandaid,...
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Conventions of a music video

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Transcript of "Conventions of a music video"

  1. 1. Conventions of a Music Video
  2. 2. Mid Shots It’s fair to say that most music videos have some kind of mid/head shot. These shots are almost always to show the artist/s or an actor playing the artist lip-syncing. To the right is an example of Demi Lovato’s Heart Attack. This shot type was used for most of the video and is very common with pop music artists.
  3. 3. Close Ups/ECUs Most artists will use at least one CU or ECU of their face whilst they’re singing. The lip-syncing needs to be good here otherwise the audience will spot it easily. It’s often used rather unfortunately as a, look at how good I look, kind of shot. Which is alright for some. Rihanna can be seen on the right I her video California King Bed, she is incredibly guilty of using a lot of these shots.
  4. 4. Visibility of Instruments It’s very common, as it always has been, to show instruments in the video. Not just randomly, but the artist or someone from the band to be seen playing. It gives off a message that the band don’t just sing and it is in fact them that’s playing. E.g. Beneath Your Beautiful – Emile Sande and Labrinth.
  5. 5. The Basic Video There are a lot of successful videos out there that were incredibly basic. To the right is Christina Aguilera’s video for The Voice Within and this is one of those videos, as is Jessie Ware’s Wildest Moments. They often show very little, are in black and white or just show the artist sitting or singing and nothing else. No flash, substance over style.
  6. 6. The Video That Makes No Sense Many videos post 2000 have caused controversy and Miley Cyrus is a key example here, not only with We Can’t Stop, but here with Wrecking Ball. The video, as widely watched, caused her to trend worldwide and gained a lot of talk (most likely the point). Such videos can accumulate insane amounts of views and more money for the artist, i.e. Robin Thicke and Blurred Lines.
  7. 7. The B&W Video Increasingly popular, a somewhat stylized video with an often retro theme. Beyoncé has used this effect numerous times (to the right is Dance For You) and in all honesty, the effect is not big or powerful enough to get talked about. It would make no difference to the audience, generally, if it was in colour. But again, it is style.
  8. 8. The Dance Video Fairly self-explanatory, these are videos purely consisting of a dance routine. A very famous example is shown here on the right, Beyoncé's Single Ladies. This video also fits into the simple video and the black and white video, this video, however, is one of the most award winning (near 10) of the decade. It was also pretty cheap to make.
  9. 9. The Modern Video This kind of video is particularly popular among female artists in the genre of pop such as Karmin on the right (her Acapella video). It’s hard to describe but they always involve some kind of dance routine, various outfits and often a basic room or wall (top) in which they dance and lip-sync.
  10. 10. Artists Playing Dress Up (AKA Costumes) It’s clear from the header of these slides that singers and DJs seem to love dressing up and making the music video much more than just them lip-syncing. So they create a story; on the right is Katy Perry’s Part Of Me, Coldplay’s Paradise, Sam and the Womp’s Bom Bom and Macklemore’s Thrift Shop. Katy Perry is playing (as it were) a marine, Coldplay pretended to be elephants, Macklemore dressed in onesie’s, fur hats, coats and all sorts and so did Sam and the Womp. Some make more sense than others
  11. 11. Stories and Plots Macklemore’s Same Love is overwhelmingly popular and its actually mainly because of the video. It’s a very popular video because it tells of a life time of struggle and a happy ending for a gay couple. Good stories can really win the audience over.
  12. 12. Don’t forget: The Charity Single Video Clockwise from left: All About You – Mcfly, Do They Know It’s Christmas – Bandaid, I Got soul – Young Soul Rebels and Wherever You Are – Military Wives Choir. Obviously the videos vary but thye pretty much all put the charity logo in almost every shot or give the singers logoed t-shirts. Many of them have funny moments (Comic Relief) but a lot have sad moments that often make them seem more like an RSPCA advert. There is always lip-syncing in these videos and it is always made to look as though they are recording or live.
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