Product innovation has been described as the way out of today’s difficult business environment. The rate of success of development projects, in particular disruptive innovation projects remains too low.
We believe that a reason for the low success rate is the erroneous application of analysis methods designed for incremental innovation like NPV and DCF to projects with high levels of uncertainty
In this presentation we will discuss the use of @RISK and Probabilistic Decision Analysis in the management of innovation projects with high levels of uncertainty. The launch of the iPad is used as a case study