Taking Stock: Developing Your Recipe for Ontario Food Culture
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Taking Stock: Developing Your Recipe for Ontario Food Culture

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Speakers: Kelly Hughes and Trevor Benson

Speakers: Kelly Hughes and Trevor Benson
Session: Taking Stock: Developing a Recipe for Ontario Food Culture in Foodservice

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    Taking Stock: Developing Your Recipe for Ontario Food Culture Taking Stock: Developing Your Recipe for Ontario Food Culture Presentation Transcript

    • Taking Stock: Developing Your Recipe for Ontario Food Culture Kelly Hughes Trevor Benson The Greenbelt Fund Education and Outreach Specialist Regional Food Grant Program Ontario Culinary Tourism Alliance Feast ON Program Coordinator 1
    • success [səkˈsɛs] n •  the favourable outcome of something attempted •  the attainment of wealth, fame, etc. •  an action, performance, etc., that is characterized by success •  a person or thing that is successful 2
    • you like what you do success you invest in it comes when you… you believe in it 3
    • Make buying/ dining ON easy Support ON culinary identity Celebrate champions Raise awareness Ontario Success Join the Movement 4
    • Developing a successful recipe for Ontario Food Culture…You have decided to: Source from Ontario farms and producers Promote Ontario food in your establishment Share your successes (and challenges) Measure your gains Engage your staff at every level 5
    • Developing a successful recipe for Ontario Food Culture…You have decided to: To procure Ontario food and beverages To track and trace Ontario food and beverage purchases To identify Ontario food and beverage on menus To develop Ontario’s culinary identity To educate the public about Ontario’s food and beverage 6
    • make it happen embed it experience it measure it message it 7
    • embed it! Get Ontario Food into your automatic brain, your day-to-day operations, your ways of doing business…How? Develop an ON food policy Post your values statement in your kitchen Include ON food in your RFPs Write a food charter Make ON food your brand 8
    • embed it! Get Ontario Food into your automatic brain, your day-to-day operations, your ways of doing business…How? Procurement Develop an ON-first procurement policy Train your staff about ON food Write ON food into your mission statement Recognize ON food on your menus Make ON food part of your brand 9
    • make it happen embed it experience it 10
    • experience it! Beyond the kitchen (or boardroom) you have to see, taste, and smell Ontario food, direct from the source Market tour Lunch and learns Kitchen tour Farmer invite Team-building Film screening Ontario staff lunch 11
    • experience it! Beyond the kitchen (or boardroom) you have to see, taste, and smell Ontario food, direct from the source Partnerships •  Programs & initiatives that encourage and champions best practices Participation •  At community level and with food system players and stakeholders 12
    • make it happen embed it experience it measure it 13
    • measure it! It’s one thing to do it and to sell it, but the returns must be measured to make it sustainable Surveys Business Purchases Analytics Software SKUs 14
    • measure it! It’s one thing to do it and to sell it, but the returns must be measured to make it sustainable Track Champion Identify Measure Request Develop 15
    • make it happen embed it experience it measure it message it 16
    • message it! Whether it’s through branding, Facebook, or a well-timed Tweet, sharing your winning recipe is as important as making it Radio Blog Photos Advertising Marketing Infographic 17
    • message it! Whether it’s through branding, Facebook, or a well-timed Tweet, sharing your winning recipe is as important as making it Buzz Virality Network Share Invite Create 18
    • Panel Discussion Ruth Klahsen Jeff Crump MONFORTE 19
    • Thank You 20