Growing Ethnic Produce

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Speaker: Bob Baloch
Sessions: Building Systems for Local Production of World Crops: Opportunities and Challenges

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Growing Ethnic Produce

  1. 1. Growing Ethnic Produce Experience growing and marketing ethnic produce. Bob Baloch www.thefreshveggies.com
  2. 2. Growing Ethnic Produce • Introduction – Started in 2008 on 1/4 acre of land with thanks to FarmStart. – Expanded over years to 5 acres – 2011 added 1 Hoop house 2400 sq ft – 2013 3 Hoop houses 7200 sq ft – Okra was 2.5 acre – Rest in mix Vegetables. www.thefreshveggies.com
  3. 3. Growing Ethnic Produce www.thefreshveggies.com
  4. 4. Growing Ethnic Produce • Major Challenges – Weather, Machine, and Human factors – Labor Challenges – Competition with industrial jobs – Mechanized farming need scaling up to be cost effective – Look at bigger picture www.thefreshveggies.com
  5. 5. Growing Ethnic Produce www.thefreshveggies.com
  6. 6. Growing Ethnic Produce www.thefreshveggies.com
  7. 7. Growing Ethnic Produce • Niche Market – Finding right mix of produce – Finding right Customers – Producing enough to meet demand – Harvesting on time, when produce is ready – Sizing, Packing www.thefreshveggies.com
  8. 8. Growing Ethnic Produce www.thefreshveggies.com
  9. 9. Growing Ethnic Produce www.thefreshveggies.com
  10. 10. Growing Ethnic Produce • Okra Experience – Demand for right Variety – Variety capabilities for Local weather/growing condition – Seed/Crop failure due to seed quality, seed purity – Trial and error on large scale costly – Scaling up production www.thefreshveggies.com
  11. 11. Growing Ethnic Produce www.thefreshveggies.com
  12. 12. Growing Ethnic Produce • Scaling Up Okra Production – Supply and Demand – Finding Customers – Pilot project (Direct Store Deliveries to 1-5 Stores) – Working with Distributors – Meeting quality and delivery deadlines www.thefreshveggies.com
  13. 13. Growing Ethnic Produce www.thefreshveggies.com
  14. 14. Growing Ethnic Produce • Future – Looking for land to increase production (long term lease, with good soil and water) – Mechanizing Weeding and Harvest aid – Consulting in Okra production – Contact info: • Email: bbaloch@thefreshveggies.com • Cell: (647) 861-6150 www.thefreshveggies.com
  15. 15. Growing Ethnic Produce • Questions & Answers – Contact info: Bob Baloch Email: bbaloch@thefreshveggies.com Cell: (647) 861-6150 www.thefreshveggies.com

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