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Storytelling is widely accepted as an effective way to help people learn. But what sort of stories should we be telling? …

Storytelling is widely accepted as an effective way to help people learn. But what sort of stories should we be telling?

As part of a series of webinars run by the Learning and Skills Group, Brightwave's James Cory-Wright and Caroline Freeman share examples of storytelling in e-learning and discuss different narrative approaches:

• Scenario-led learning
• Longer or shorter form?
• What lessons can we learn from box-set binging?
• Telling the big story - campaign-based learning

More in: Education , Technology
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  • 1. Are you sitting comfortably? James Cory-Wright Head of Learning Design Caroline Freeman Senior Learning Designer www.brightwave.co.uk May 2014
  • 2. • Storytelling in e-learning • Trends – the long and the short of it • Brand storytelling for e-learning • Campaign-based learning Today we’re looking at…
  • 3. What do you think is the value of storytelling in learning? A question for you
  • 4. “Storytelling is generally accepted as being a fine way to help people learn. But what sort of stories should we be telling?”
  • 5. What do you think the value of storytelling in learning is? A question for you
  • 6. What’s the longest American movie (and it is a story) ever made? Your starter for 1
  • 7. Storytelling in e-learning
  • 8. Storytelling in e-learning
  • 9. Storytelling in e-learning
  • 10. • Scenario-led • Video drama – clips 3 mins • Narrative, character, plot • Branching and/or punctuated by interactive screens Storytelling in e-learning
  • 11. • Changing the way we view stories • Exploratory structure, not linear • Shorter attention span • Multiplatform stories Storytelling on the web
  • 12. Web influences in our learning design • Web documentary • Clip library
  • 13. Exploratory form – web documentaries Arte.tv’s Prison Valley (2010) Award winning ‘Out my window’ (2011)
  • 14. Web documentary styling
  • 15. • Deconstructed drama • Self-contained clips 1 - 1.5 mins • Mini narratives • Associated resources Clip library styling
  • 16. The short form
  • 17. Even short form clips too long? Now what? 5 x 5 films 25 seconds Vines 6 seconds
  • 18. • Even the short form too long? • Missing ingredient • DOING something! Now what?
  • 19. Interactive film
  • 20. • Storytelling in e-learning • Trends – the long and the short of it • Brand storytelling for e-learning • Campaign-based learning Today we’re looking at…
  • 21. Trend (short form) v Trend (long form)
  • 22. Box set – the new long form story?
  • 23. What is the fastest selling TV series DVD and Blu-ray box set of all time? Box set record breaker
  • 24. 61% Netflix users binge watch shows at least every two weeks Box set binging – the long form
  • 25. I’m only a stand-in, hare today gone tomorrow!
  • 26. • Storytelling in e-learning • Trends – the long and the short of it • Brand storytelling for e-learning • Campaign-based learning Today we’re looking at…
  • 27. “It's critical for brands to shift from messaging to storytelling. After all, a brand is nothing more than an ongoing story – a set of meaningful emotional experiences – unfolding between itself and its audiences. Just like stories, brands can be inspiring, clear and actionable.” Jonah Sachs theguardian.com, 2013 Another kind of story 1
  • 28. Where the brand itself is the Big story and the storytelling is the campaign • Company/agency generated • Customer/people generated Another kind of story 2
  • 29. Where the candidate is the Big story and the storytelling is the campaign. Another kind of story 3
  • 30. • What is your goal? • What is the story? • Who is your audience and what do you want them to do? • How will you tell the story? Which tools/platforms will you use? • How will you share this story? • How will you measure impact? • How will you continue the story? www.feliciapride.com Campaign criteria
  • 31. Where the behavioural and cultural change is the Big story and the storytelling is the campaign. For example: • IT Risk • Info security • Diversity & Inclusion Another kind of story 4
  • 32. • Storytelling in e-learning • Trends – the long and the short of it • Brand storytelling for e-learning • Campaign-based learning Today we’re looking at…
  • 33. • Where the Big story is told with Little stories – delivered as a campaign over time • The little stories do not necessarily contain the content/information • They may simply motivate you to action: Consume content Adopt a behaviour Campaign-led learning
  • 34. • User-generated • Blogs • Face-to-face • Films: animations and video, interactive video • Webcasts • e-learning • PDFs • Infographics • Posters: e and print • Top-up tests Tell the stories with…
  • 35. Posters
  • 36. Posters
  • 37. Posters
  • 38. Posters
  • 39. • Storytelling in e-learning • Trends – the long and the short of it • Brand storytelling for e-learning • Campaign-based learning Today we’ve looked at…
  • 40. Thank you. Any questions?
  • 41. More information? If you’d like to chat to us more about campaign-based learning, get in touch! www.brightwave.co.uk @DrDigitalis james.cory-wright@brightwave.co.uk @FreemanCaro caroline.freeman@brightwave.co.uk