Continuous design innovation - 10 ways to improve the learner experience

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Continuous design innovation - 10 ways to improve the learner experience

  1. 1. Design innovations: 10 ways to improve the user experience Presented by James Cory-Wright Head of Learning design 10 th November 2011
  2. 2. <ul><li>Question </li></ul><ul><li>Your thoughts please… </li></ul><ul><li>When you think of innovation are you thinking of: </li></ul><ul><li>Technology? or Design? or something else? </li></ul><ul><li>and why? </li></ul>
  3. 3. <ul><li>“ All that glisters </li></ul><ul><li>is not gold. ” </li></ul>
  4. 4. <ul><li>This session focuses on innovation in terms of learning design </li></ul><ul><li>It’s design that brings us closest to the user </li></ul><ul><li>Innovative design is inexpensive </li></ul><ul><li>Real examples from real projects </li></ul>
  5. 5. <ul><li>Design innovations: 10 ways to improve the user experience </li></ul>
  6. 6. <ul><li>They are: </li></ul><ul><li>Reflect your users </li></ul><ul><li>Respect your users </li></ul><ul><li>Re-purpose successful formulas (with a twist) </li></ul><ul><li>Resources not courses </li></ul><ul><li>Re-use best practice by the experts </li></ul><ul><li>Reinvent the e-learning screen </li></ul><ul><li>Re-purpose good stuff that inspires you </li></ul><ul><li>R evolve </li></ul><ul><li>Remember what the user needs from your design </li></ul><ul><li>Repeat the key messages - but always with a twist! </li></ul>
  7. 7. <ul><li>Butterfly moments Defined as; </li></ul><ul><li>The little flights of imagination, </li></ul><ul><li>the modest ideas that improve </li></ul><ul><li>the user experience </li></ul><ul><li>The little innovations that </li></ul><ul><li>bring the biggest benefit to </li></ul><ul><li>our end-users </li></ul>
  8. 8. <ul><li>Incremental innovation – </li></ul><ul><li>little ideas on the back of big projects </li></ul>
  9. 9. <ul><li>Evolution not revolution? </li></ul><ul><li>versus </li></ul>
  10. 10. <ul><li>Butterfly moment 1 </li></ul><ul><li>“ Let’s make the look </li></ul><ul><li>and feel of the Learning Management </li></ul><ul><li>System (LMS) reflect the audience </li></ul><ul><li>for whom it’s intended. ” </li></ul>
  11. 11. <ul><li>Example Sky induction site </li></ul><ul><li>On brand </li></ul><ul><li>Reflects the values and needs of the users </li></ul><ul><li>Incentivised with </li></ul><ul><li>leaderboard </li></ul>
  12. 12. <ul><li>Lesson: Reflect your users </li></ul>
  13. 13. <ul><li>Butterfly moment 2 </li></ul><ul><li>A compliance course with the freedom </li></ul><ul><li>and richness of YouTube. Help learners learn in an informal, flexible way </li></ul>
  14. 14. <ul><li>“ Let’s design a course where the learner can choose their own way around the content which is available in a variety of formats. ” </li></ul><ul><li>Example </li></ul><ul><li>PWC portal approach: Utilising video and providing accessible ‘snippets’ of information for self-directed learning </li></ul><ul><li>- plus tough assessment. </li></ul>
  15. 15. <ul><li>Lesson: Respect your users </li></ul>
  16. 16. <ul><li>Butterfly moment 3 </li></ul><ul><li>Use the popular portal approach for an individual course </li></ul>
  17. 17. Example: Sulzer induction course. Encouraging staff to use the intranet.
  18. 18. Example: Bupa induction course. A portal format incorporating a range of media assets plus ‘The Big Bupa Quiz’
  19. 19. <ul><li>Lesson: </li></ul><ul><li>Re-purpose successful formulas (with a twist) </li></ul>
  20. 20. <ul><li>Butterfly moment 4 </li></ul><ul><li>“ Resources not courses ” </li></ul>
  21. 21. Example: BP Diversity & Inclusion Presenting content which is difficult to deliver in a different way via a compilation of short videos.
  22. 22. Presenting managers with a video toolkit. They can select videos in suitable ‘clusters’ around defined topic areas.
  23. 23. <ul><li>Lesson: </li></ul><ul><li>Resources not courses </li></ul>
  24. 24. <ul><li>Butterfly moment 5 </li></ul><ul><li>Learn from the masters </li></ul>
  25. 25. Example: Brightwave’s technical team designed their LMS in a user-friendly list format, drawing on Google’s method of presenting information simply.
  26. 26. <ul><li>Lesson: </li></ul><ul><li>Re-use best practice by the experts </li></ul>
  27. 27. Butterfly moment 6 Make it easy on yourself! Example: EDF’s Licence To Drive The words and pictures jump into the users head - ‘ big pictures, big text’.
  28. 28. <ul><li>Lesson: Re-invent the e-learning screen </li></ul>
  29. 29. <ul><li>Butterfly moment 7 </li></ul><ul><li>Take inspiration from other arenas </li></ul>
  30. 30. Example: Sky Go Drawing on a style popular across the Internet (e.g. the well-known ‘Out my window ’ documentary) multiple screens show people engaging with the product. It uses screens shots to mirror real-life behaviour.
  31. 31. <ul><li>Lesson: Re-purpos e good stuff that inspires you </li></ul>
  32. 32. <ul><li>Butterfly moment 8 </li></ul><ul><li>R evolve </li></ul>Example: BP Diversity & Inclusion Incremental innovation- updating existing resources with the introduction of question screens
  33. 37. <ul><li>Lesson: </li></ul><ul><li>R evolve </li></ul>
  34. 38. Butterfly moment 9 Improve the user’s users’ experience Example: TomTom The course works in training mode for the learner but then translates into a presentation to present to clients
  35. 39. <ul><li>Lesson: </li></ul><ul><li>Remember what the user needs from your design </li></ul>
  36. 40. Butterfly moment 10 Help people remember
  37. 41. Example: Canon Information & Security Viral video campaign keeps key messages ‘front of mind’ across a long period of time
  38. 42. <ul><li>Campaign approach </li></ul>t Videos supported by an offline email and poster campaign
  39. 43. <ul><li>Lesson: </li></ul><ul><li>Repeat the key messages - but always with a twist! </li></ul>
  40. 44. <ul><li>10 ideas for design innovation </li></ul><ul><li>Reflect your users </li></ul><ul><li>Respect your users </li></ul><ul><li>Re-purpose successful formulas (with a twist) </li></ul><ul><li>Resources not courses </li></ul><ul><li>Re-use best practice by the experts </li></ul><ul><li>Reinvent the e-learning screen </li></ul><ul><li>Re-purpose good stuff that inspires you </li></ul><ul><li>R evolve </li></ul><ul><li>Remember what the user needs from your design </li></ul><ul><li>Repeat the key messages - but always with a twist! </li></ul>
  41. 45. Want to know more? James is happy to discuss these ideas further Contact: www.brightwave.co.uk © Brightwave Ltd [email_address] www.brightwave.co.uk +44 (0)1273 827676 Twitter:@BrightTweet

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