Abercrombie & Fitch

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Abercrombie & Fitch

  1. 1. Abercrombie & Fitch Cheuk Yin, Fung ( Joann) Class Business D
  2. 2. <ul><li>American fashion retailer </li></ul><ul><li>For men and women (18-22) </li></ul><ul><li>Products: clothing and accessories(perfume) </li></ul><ul><li>Official Logo: moose ( Eurasian Elk in Britain) </li></ul><ul><li>Store locations: US, UK, Italy, Japan, Canada </li></ul><ul><li>Store numbers: Entire Company: 1081 [3] A&F alone: 357 </li></ul><ul><li>Number of employees: 10,000 (2008) </li></ul>Introduction
  3. 3. Objective <ul><li>Introducing this brand to you </li></ul><ul><li>Popularity rising </li></ul><ul><li>famous </li></ul><ul><li>more customers </li></ul><ul><li>Nice design </li></ul><ul><li>showing nice shape of your body (skinny) </li></ul><ul><li>suit for wide scale of people </li></ul><ul><li>Price </li></ul><ul><li>fair </li></ul><ul><li>Casual wears benefit </li></ul><ul><li>everybody’s needs </li></ul><ul><li>good quality </li></ul>
  4. 4. History 1892 established in New York ( Sporting Goods Store) 1900 Join partnership with Ezra Fitch 1907 Abercrombie leave 1977 financial fall, closed 1988 purchased by Limited Brought youthful fashion retailer Mike Jeffries becomes president 1996 enter NYSE (New York Stock Exchange) 2000 Hollister Co. launched 2008-09 Gilly Hicks launched 1998 Abercrombie launched 2010 1904 Renamed as Abercrombie & Fitch Co. .
  5. 5. Other Brands Abercrombie (Kids) Gilly Hicks Abercrombie & Fitch Abercrombie & Fitch (New York) Hollister
  6. 6. Financial Data Price
  7. 8. Competitors <ul><li> American Eagle Outfitters </li></ul><ul><li>Jack Wills </li></ul><ul><li>Gap </li></ul><ul><li>H&M </li></ul><ul><li>TopShop </li></ul><ul><li>Zara </li></ul><ul><li>Victoria's Secret </li></ul><ul><li>next </li></ul>* FILE LAWSUITS AGAINST IT AT LEAST 3 TIMES (copying its designs and advertisements)
  8. 9. <ul><li>International expansion strategy : </li></ul><ul><li>flagship openings </li></ul><ul><li>Canada - more stores </li></ul><ul><li>Europe - France (2011) - Germany, Spain , Denmark (2010) - Sweden </li></ul><ul><li>Asia - Japan - China (retail spots*) </li></ul>Future Plan
  9. 10. References: Information of A&F http://en.wikipedia.org/wiki/Abercrombie_%26_Fitch History of A&F http://en.wikipedia.org/wiki/History_of_Abercrombie_%26_Fitch Abercrombie Kid http://en.wikipedia.org/wiki/File:Kids_logo.png Moose: http://en.wikipedia.org/wiki/Moose Financial data: http://www.h-l.co.uk/shares/shares-search-results/a/abercrombie--and--fitchusd/charts American eagle Outfitters ’s logo: http://www.juggle.com/american-eagle-outfitters David T. Abercrombie http://en.wikipedia.org/wiki/Baltimore Ezra H. Fitch http://en.wikipedia.org/wiki/Ezra_Fitch Gilly Hicks http://en.wikipedia.org/wiki/Gilly_Hicks Hollister http://en.wikipedia.org/wiki/Hollister_Co. THE END!
  10. 11. <ul><li>Establish year: 1998 Location: United State, Canada and Italy Logo: same as A&F Target Customers: preteens (7- 14 ) Theme: Classic Cool Color scheme: Navy Products: </li></ul><ul><li>children's version of Abercrombie & Fitch </li></ul>Back
  11. 12. <ul><li>Establish Year: 2000 Location: US, Canada, UK ,Germany and Italy Logo : Seagull Target Customers: teenagers (14-18) Theme: Southern California Color scheme: Sepia Products: Causal wears </li></ul><ul><li>T-shirts </li></ul><ul><li>dresses </li></ul><ul><li>Jeans </li></ul>Back
  12. 13. <ul><li>Establish Year: 2008 Location: US Logo: Koala Target Customers: women(18 and up) Theme: Australia, Down under Color scheme : Gray, Burgundy & Sepia Products: </li></ul><ul><li>underwear and loungewear </li></ul><ul><li>personal care goods </li></ul>Back
  13. 14. <ul><li>David T. Abercrombie </li></ul><ul><li>(1867-1931) </li></ul><ul><li>Founder of Abercrombie Co. </li></ul><ul><li>Born in Baltimore (largest city in U.S.) </li></ul><ul><li>Practice civil engineer and topographer </li></ul>Back
  14. 15. <ul><li>Ezra H. Fitch (1865-1930) </li></ul><ul><li>American </li></ul><ul><li>practiced law in NY University </li></ul><ul><li>joins as partner with Abercrombie </li></ul><ul><li>“ The Fitch years” </li></ul>Back
  15. 16. Factors Brand American Eagle Outfitters Abercrombie & Fitch Establishment 1977 (33years) 1988 (22years) Type of Co. American clothing retailer American fashion retailer Target group AEO (teens& young adults) Aerie (13-25 ) 77 Kids (2-12) A&F (18- 22) Hollister Co. (14-18) ranked as the 2 nd most preferred teen clothing brand in 2008 z Abercrombie Kids ( 7 -14) Product Casual Casual Luxury Area Served Canada and US Canada, US, UK Italy and Japan Online Shopping YES YES

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