BOF EAST 2010: Nielsen "Square Watermelons"

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BOF EAST 2010: Nielsen "Square Watermelons"

  1. 1. The Road to Innovation…BrightIdea’s Birds of a Feather Conference - May 13, 2010Ann Marie DumaisThe Nielsen Company Confidential & Proprietary Copyright © 2010 The Nielsen Company
  2. 2. May 20, 2010 Confidential & Proprietary Copyright © 2010 The Nielsen Company
  3. 3. Good DriversRequired! May 20, 2010 Confidential & Proprietary Copyright © 2010 The Nielsen Company
  4. 4. One Road in… May 20, 2010 Confidential & Proprietary Copyright © 2010 The Nielsen Company
  5. 5. Innovation is not taught… May 20, 2010 Confidential & Proprietary Copyright © 2010 The Nielsen Company
  6. 6. Creators ChallengersHelpers Doers May 20, 2010 Confidential & Proprietary Copyright © 2010 The Nielsen Company
  7. 7. Traditional Approaches to Innovation May 20, 2010 Confidential & Proprietary Copyright © 2010 The Nielsen Company
  8. 8. Start with aProblem… …Solve the Impossible. May 20, 2010 Confidential & Proprietary Copyright © 2010 The Nielsen Company
  9. 9. May 20, 2010 Confidential & Proprietary’09 Pilot Oct-Dec Copyright © 2010 The Nielsen Company
  10. 10. May 20, 2010 Confidential & Proprietary Copyright © 2010 The Nielsen Company
  11. 11. Where we areheaded…[Title of Divider Goes Here][Second Line Position]
  12. 12. Ideation Better Products 01 Innovate! Quicker (BPQ) andMobilization new client solutions 02 Innovation PlatformGo/ No-Go “Square(Definition) 03 Watermelons”Requirements Innovate! 04 new technologyDesign solutions • Innovation occurs during ALL BPQ phases! 05Development • The innovation platform, Square Watermelons, is a tool 06 available to be used duringTest Innovate! any or all phases of BPQ 07 new UAT solutions • Provides real-time solutionsPre-Launch to unknowns like product 08 redundancy, ability to execute, and client value.Launch 09 Innovate! new sales/distributionPost Launch solutions 10 May 20, 2010 Confidential & Proprietary Copyright © 2010 The Nielsen Company
  13. 13. Innovation Road trip lessons… • Designate a good driver! • Choose one road in. • Take the “country” road, without divider lines • Enable the passengers; recognize they all have different talents to contribute. • Have a destination! Know what problem it is you are trying to solve for. • Keep your dashboard simple and clean • Be cognizant of geographic differences in driving style • Let democracy rule: let the passengers select the best tune! • Pack the “goodies” and make sure they are visible • Put the car on the company’s race track! May 20, 2010 Confidential & Proprietary Copyright © 2010 The Nielsen Company
  14. 14. Thank youAnn Marie DumaisSVP, New Product Introductionsannmarie.dumais@nielsen.com Topic of Presentation May 20, 2010 Page 14 Confidential & Proprietary Confidential & Proprietary Copyright © 2007 The Nielsen Company Copyright © 2010 The Nielsen Company

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