BOF EAST 2010: Mastering Customer Innovation

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BOF EAST 2010: Mastering Customer Innovation

  1. 1. Discoveries•  Innovation is easy, the hard part is knowing what to invent.•  Innovation Superstars don’t focus on the innovation process. They focus on customer experience.•  Other Superstar attributes. –  Collective passion –  Craftsmanship –  Customer connected –  External focus –  Systemic innovation throughout the organizational cultureThe Innovation Playbook

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