BOF APAC 2011: Becoming an Innovation Expert

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  • 1. Dr. Detlef ReisTHINKERGY. KNOW HOW TO WOWOn becoming an InnovationProcess Expert: Lessons Learned
  • 2. ON BECOMING A SAVVY INNOVATION PROCESS EXPERT:6 LESSONS LEARNED
  • 3. The X-IDEA system has The basic description of each(1) STAGES: GET A MAP AND A five stages that form the foundation of its methodology. These five of the stages, the letters and colours that represent them and the sequence they follow,COMPASS BEFORE GOING ON stages are each signified by the letters in the name - X, I, D, E, and A. They are is indicated below: For further detail of theseAN INNOVATION JOURNEY also colour-coded and broadly follow a sequence, the significance of which is colour references (codes and mixes for reproduction) please refer to the "X-IDEA carried in the brands logo Colours" section. symbol - the X, featuring five differently coloured dots. X I D E A 1. 2. 3. 4. 5. X I D E A XPLORE IDEATE DEVELOP EVALUATE ACTIVATE 7 X-IDEA - Brand Identity Guidelines v.1.10
  • 4. One-in-all Premium Solution: The THINKERGY(2) STEPS: AS SIMPLE AS POSSIBLE, BUT NOT SIMPLER Business Creativity BootcampX I D E A1 1. 1 2. 1 3. 14. 15. X I D E AXPLORE IDEATE DEVELOP EVALUATE ACTIVATE2 2 2 2 2 7 X-IDEA - Brand Identity Guidelines v.1.103 3 3 3 3
  • 5. £ BEWARE OF COMMON (3) EXPECT TO ENCOUNTER THESE BIASES AND THINKING TRAPS MISTAKES ON EVERY INNOVATION JOURNEY Challenge Ill-Framing Overconfidence Bias Confirmation Trap Ease of Recall Bias Ignorance of Ground Rules of Ideation ... and Idea Development Groupthink Abilene-Paradox Non-Rational Escalation of Commitment Hindsight Bias
  • 6. (4) ROLES: FREE MINDS FOR THE HERO’S JOURNEYea Evaluated Idea Concept Rejected Pitched Idea Concept EvaluatedEnhanced Idea Concept Idea Concept Rejected Approved Tier 1 Idea Pitched Idea Concept Conceptdea Evaluated Idea Concept Rejected Pitched Idea EnhancedDe-Elected Idea Concept Back1 Idea Idea Concept Idea Concept Approved Tier Burner Concept Concept
  • 7. (5) MORE TOOLS,MORE FLEXIBILITY,BETTER RESULTS130++ Tools linked to one of the5 stages allow you to better cater tothe mix of modern innovation types
  • 8. X I D E A 1. 2. ๏ QUALITY OF CASE ๏ NO. OF NOVEL ๏ NO. OF 3. 4. INITIAL IDEAS ๏ NO. OF DEVELOPED 5. ๏ NO. OF TOP IDEA ๏ SCOPE AND QUALITY INSIGHTS ๏ NO. OF RAW IDEAS IDEA CONCEPTS CONCEPTS TO BE INPUT X OF INFORMATION ๏ QUALITY OF FINAL I ๏ NO. OF DEVELOPERS ๏ NO. OF EVALUATORS D E A PITCHED XPLORE CHALLENGE IDEATE DEVELOP EVALUATE ๏ NO. OF ACTION TEAM ACTIVATE ๏ NO. OF IDEATORS MEMBERS ๏ NO. OF QUESTIONS ASKED ๏ NO. OF DISCOVERED ๏ NO. OF TOP IDEAS ๏ NO. OF NEW INTRIGUING IDEAS ๏ NO. OF EVALUATED APPROVED PERSPECTIVES 7 ๏ NO. OF EVALUATED ๏ NO. OF D-TOOLS ๏ NO. OF BUGS FIXED IDEA CONCEPTS Identity Guidelines v.1.10 X-IDEA - BrandTHROUGH ๏ NO. OF REALITY IDEA CONCEPTS ๏ NO. OF DESIGNED ๏ NO. OF BUGS FIXED ๏ NO. OF PROTOTYPES PUT CHECKS ๏ NO. OF BUGS FIXED IDEA CONCEPTS ๏ NO. OF PROTOTYPES ๏ NO. OF PERFORMED ๏ NO. OF PROTOTYPES ๏ NO. OF DEVELOPED VISUALIZATIONS IDEA CONCEPTS ๏ NO. OF ๏ NO. OF DESIGNED ๏ NO. OF TOP IDEAS IN ๏ TANGIBLE ๏ NO. OF NOVEL ๏ NO. OF RAW IDEAS AND DEVELOPED ACTIVATION PIPELINE INNOVATION INSIGHTS MEANINGFUL IDEA ๏ NO. OF TOP IDEAS IN ๏ LEARNINGS LOG OUTPUT ๏ NO. OF INITIAL IDEAS CONCEPTS INNOVATION ๏ QUALITY OF FINAL BACKBURNER CHALLENGE(6) STATS: MEASURE WHAT HAPPENS ON THE WAYSet Target Quotas and keep track of Inputs-Throughputs-Outputs
  • 9. £ Stages: Get a road map before going on the Innovation Journey £ Steps: Keep it as simple as possible, but not simpler £ Traps: Beware of traps on the way £ Roles: Free minds for the hero’s journey £ Tools: The more tools you have, the more flexible you are, the better results you produce £ Stats: Measure what happens on the wayOverview on Lessons Learned6+ years of developing the X-IDEA Innovation Method & Toolbox
  • 10. Please visit our website:www.thinkergy.com