BOF WEST 2010: CCH Innovation


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BOF WEST 2010: CCH Innovation

  1. 1. CCH Innovation –Journey From NoIdeas, To Bright Ideas,To Great ideasJohn J Russo
  2. 2. Agenda  CCH & Bright Ideas Program Background  How We Use Bright Ideas  Evaluation Process  Promotions, Rewards and Recognition  Innovation Lab  Challenges 2
  3. 3. BACKGROUND 3
  4. 4. CCH Company Background  CCH is a wholly owned subsidiary of Wolters Kluwer, Inc., a Dutch publishing company  Product focus is software and publications for the Legal, Accounting, and Health divisions  Headquarters are in Amsterdam  22,000 worldwide employees  CCH domestic headquarters are in Chicago  Our division is TAL - Tax, Accounting, and Legal  Offices in Chicago IL, Wichita KS, Torrance CA, Pensacola FL, Renton WA, Totowa NJ, Monsey NY, Denver CO  Company mission is to be the premier provider of software and services to Legal and Tax community  Customer base is law firms, CPA firms (from the Big 4 to single office), Corporations  Company goals include increasing organic growth by 4% each year 4
  5. 5. CCH Bright Ideas Program Background  Why did CCH develop a Bright Ideas Program? — Paradigm shift in January 2008 with new upper level management — Company did not have a vehicle for employee expression for innovation — Employee feedback on engagement survey indicated need for innovative outlet — Company wanted to move to a more agile environment — Change process was taking too long — New ideas did not receive any traction — Recognition of innovative thinking was not rewarded — Program of ideation had the full support of top level management “Agility”, “Innovation”, “Customer — Company strategy was to move to Focus” 5
  6. 6. CCH Tax and Accounting global centricity integrated innovative market leader best in class customer-focused professional’s first choice services productivity trusted strategic partner software technology leader agile visionary process-driven award-winning quality
  7. 7. CCH Mission Statement  “Themission of the CCH Bright Ideas program is to promote the expression of ideation and innovation for CCH products, services, and processes by soliciting ideas that will have a significant impact on CCH business, customers, and employees. CCH values the wisdom of all employees and provides this forum to gather and share ideas.”  Motto for our program is: “Inspire Today to Transform Tomorrow” — Our first Bright Idea campaign was to solicit ideas for the motto 7
  9. 9. How we use Bright Ideas - Administration  Asteering committee of 9 employees composed of a cross section of departments with various expertise. Committee duties are to: — Oversee the day to day administration of the program — Insure accessibility — Promote Campaigns — Provide feedback to management — Schedule start/stop points for campaigns — Evaluate ideas, take ownership, and determine winners  One full-time administrator  Committee meets weekly to vet and assign owners for ideas  Maintains workflow and ensures all ideas are given proper consideration  Use Switchboard for maintaining status, ranking, and comments  Utilize and maintain a Six Sigma methodology for ranking ideas 9
  10. 10. How Bright Ideas is Set Up and Accessed  Bright Ideas is accessed through a CCH SharePoint site  Have a registered web address “” for easy access  All employees are registered and the site is maintained by the administrator  All registered employees can access any active campaign  Nocriteria required for submissions, ideas are entered without restriction  Campaigns run for an extended period of time, up to 6 months —  Mini campaigns run concurrently for a short duration, around 30 days 10
  11. 11. Workflow and Status Checkpoints Status Checkpoints communicated to employees at each stage in process 11
  12. 12. Switchboard Screen Shot Brightideas Switchboard – Screen Shot 12
  14. 14. Evaluation Process  How we evaluate ideas: — Utilize a Six Sigma methodology that rates Impact, Revenue, and Risk — Imbedded in Switchboard — 2 levels of evaluation   One by a committee member   Second by a product or technical Subject Matter Expert — Peer comments and promotions are weighed into decisions — Often have direct contact with the author  Approved ideas are given an overall ranking of 1 – 5 — Implemented to distinguish ideas that may be a minor, but beneficial change, from high level ideas that have a significant impact 14
  15. 15. IDEA Evaluation 15
  16. 16. IDEA Evaluation Form QuestionsBasic Financial Impact Assessment  Does this idea fit this campaign?*   The amount of revenue this idea could potentially generate is: *  Has this idea been submitted to Bright Ideas before or is this an existing idea?*   Potential hard cost savings achieved by implementing this idea: *Value Assessment   Potential cost to implement this idea: *  Is this idea customer focused?*   Financial Impact Assessment comment:  Does this idea create Organic Growth?* Overall Rating  Does this idea encompass the areas of Operational Excellence? On a scale of 1 to 5 please give your overall rating for this idea. *  Is this idea Innovative?*   1 - Very low impact to Low impact   2 – Low to Medium impactRisk Assessment   3 - Medium impact   4 – Medium High – High impact  Is there any significant risk involved in   5 - High impact implementing this idea?*  What type of risk is involved in implementing this idea?*  Risk Assessment Comments: 16
  18. 18. Promoting Campaigns  CCH is continually inventing ways to promote Bright Ideas campaigns  Submissions fall off when focus on promotions is lost  CCH continuously runs campaigns for topics such as: — New Products and Services — Process Improvements — Mobile Device — Going Paperless — Good Corporate Citizen  Lots of Give-aways: — Pens, Memo Pads, Highlighters, Balloons, Food!! 18
  19. 19. Rewards and Recognition  All ‘Approved” idea authors receive an award based on the 1-5 impact rating — All levels receive a certificate of appreciation — Low level ideas are recognized with a Bright Ideas program hat or shirt — Mid level ideas receive a gift card — Upper mid level ideas receive $100 cash and a premium parking space for a week — High level ideas receive $250 and a premium parking space for a week  All Approved/Implemented ideas are eligible for a grand prize of $5,000 — Winner determined by the committee based on impact of the implemented idea. Impact is measured by revenue or hard cost savings.  Company wide award ceremony held to present awards 19
  20. 20. Promoting Campaigns The Bright Ideas Committee handed out Hershey Bars to all employees. The candy was wrapped in funny promotional wrappers urging employees to submit their ideas. 20
  21. 21. Bright Ideas Newsletter 21
  22. 22. Campaign Winners To Date  2009 - $5,000 awarded to automation idea that resulted in resource savings of $500,000  2010- $5,000 awarded to new product idea that increased business in the Insurance market by $100,000 and directly enabled the acquisition of a competitor  Awardceremonies are broadcast company wide with Vice Presidents making presentations  Numerous smaller ideas approved and implemented that resulted in process improvements with indirect (soft) savings to the company 22
  23. 23. Bright Ideas Campaign #2 – Award Winner Ceremony 23
  24. 24. 2009: One of the Most Innovative in our History Research & Guidance Software & Services IntelliConnect ProSystem fx Tax SaaS IntelliForms ProSystem fx Practice SaaS Over 40 new publishing ProSystem fx Document SaaS products Knowledge Coach KnowledgeConnect Portals Workstream Sales & Use Tax(STG) integrations to SAP & Oracle
  25. 25. INNOVATION LAB 25
  26. 26. Innovation Lab Newest addition to CCH innovation program — Working with off shore resources to explore ideas that:   Enable opportunities for implementation of innovative ideas in the Bright Idea Program   Establish a creative environment   Explore, envision, & evaluate strategic technology solutions   Leverage domain expertise acquired by Vendor for CCH   Continuously improve process & service deliverables   Access technology expertise within the Vendor Centers of Excellence   Approved Idea in the works - Develop a mobile application for iPhone that will calculate and electronically file a tax return. Blackberry version is next up. 26
  27. 27. CHALLENGES 27
  28. 28. Challenges  Keeping the idea pipeline open —  For the size of our organization we should be getting many more ideas —  Improving communication with employee community —  Develop ways to stimulate creative thinking —  Our participation rate ranges from 4% to 20% of eligible employees. Needs to get to 50%.  Great Ideas —  We haven’t received any ‘Blockbuster” ideas —  Invoking submission criteria that enhances, not discourages idea submission —  Eliminate “Drive By” ideas —  Seeking “Revolutionary” vs. “Evolutionary” ideas  Evaluation process —  We think it could be much better, somewhat stymied with the process and look to improve it  Funding —  It takes money to keep the process moving along —  CCH is very supportive, that needs to continue  Adding more WK divisions to the program —  There is worldwide interest in the program we currently manage —  Recently presented to WK WW in Belgium  Resources —  Many good ideas are passed over due to resource restrictions
  29. 29. “What is Innovation?” Video 29
  30. 30. Ques%ons   CONTACT INFO: 30