103 JUNE 2014 / BRIGHTIDEA BOF - FOCUSED INNOVATION / CONFIDENTIAL / NOT FOR REDISTRIBUTION
Focused Innovation
Connecting people and ideas to drive results
June 2014
[About Cabot Corporation VIDEO]
303 JUNE 2014 / BRIGHTIDEA BOF - FOCUSED INNOVATION / CONFIDENTIAL / NOT FOR REDISTRIBUTION
Focus on solving the right problem by
engaging your customer
403 JUNE 2014 / BRIGHTIDEA BOF - FOCUSED INNOVATION / CONFIDE...
Measuring Innovation
503 JUNE 2014 / BRIGHTIDEA BOF - FOCUSED INNOVATION / CONFIDENTIAL / NOT FOR REDISTRIBUTION
Source: P...
603 JUNE 2014 / BRIGHTIDEA BOF - FOCUSED INNOVATION / CONFIDENTIAL / NOT FOR REDISTRIBUTION
“If  I  were  given  one  hour...
703 JUNE 2014 / BRIGHTIDEA BOF - FOCUSED INNOVATION / CONFIDENTIAL / NOT FOR REDISTRIBUTION
Solve
The
Problem
Right
Solve
...
803 JUNE 2014 / BRIGHTIDEA BOF - FOCUSED INNOVATION / CONFIDENTIAL / NOT FOR REDISTRIBUTION
“It's  really hard to design
p...
903 JUNE 2014 / BRIGHTIDEA BOF - FOCUSED INNOVATION / CONFIDENTIAL / NOT FOR REDISTRIBUTION
Customer Engagement
Source: Bo...
1003 JUNE 2014 / BRIGHTIDEA BOF - FOCUSED INNOVATION / CONFIDENTIAL / NOT FOR REDISTRIBUTION
Voice of the Customer
Create rich content, seed the challenge,
and communicate
1103 JUNE 2014 / BRIGHTIDEA BOF - FOCUSED INNOVATION / CONFIDENTI...
1203 JUNE 2014 / BRIGHTIDEA BOF - FOCUSED INNOVATION / CONFIDENTIAL / NOT FOR REDISTRIBUTION
It  pays  to  plan  ahead,  i...
Focused webstorms
1303 JUNE 2014 / BRIGHTIDEA BOF - FOCUSED INNOVATION / CONFIDENTIAL / NOT FOR REDISTRIBUTION
Tangible / ...
1403 JUNE 2014 / BRIGHTIDEA BOF - FOCUSED INNOVATION / CONFIDENTIAL / NOT FOR REDISTRIBUTION
Site
1503 JUNE 2014 / BRIGHTIDEA BOF - FOCUSED INNOVATION / CONFIDENTIAL / NOT FOR REDISTRIBUTION
LESSON 3
Physical ideation se...
Pipeline Renewal through a Hybrid Approach of Reverse
Brainstorming and Customer Role Playing
1603 JUNE 2014 / BRIGHTIDEA ...
Summary
Focus on solving the right problem by engaging customers
Create rich content, seed the challenge, and communicate
...
Thank You
18
John Jaddou
Head of Innovation
John.Jaddou@cabotcorp.com
03 JUNE 2014 / BRIGHTIDEA BOF - FOCUSED INNOVATION /...
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BOF AMERICAS 2014: Cabot

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John is the Head of Innovation at Cabot Corporation, a leading global specialty chemicals and performance materials company.  John leads a core team whose mission is to increase the innovative capacity of the organization through strategy, customer engagement, new-product development, knowledge exchange, collaboration, and portfolio optimization.

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BOF AMERICAS 2014: Cabot

  1. 1. 103 JUNE 2014 / BRIGHTIDEA BOF - FOCUSED INNOVATION / CONFIDENTIAL / NOT FOR REDISTRIBUTION
  2. 2. Focused Innovation Connecting people and ideas to drive results June 2014
  3. 3. [About Cabot Corporation VIDEO] 303 JUNE 2014 / BRIGHTIDEA BOF - FOCUSED INNOVATION / CONFIDENTIAL / NOT FOR REDISTRIBUTION
  4. 4. Focus on solving the right problem by engaging your customer 403 JUNE 2014 / BRIGHTIDEA BOF - FOCUSED INNOVATION / CONFIDENTIAL / NOT FOR REDISTRIBUTION LESSON 1
  5. 5. Measuring Innovation 503 JUNE 2014 / BRIGHTIDEA BOF - FOCUSED INNOVATION / CONFIDENTIAL / NOT FOR REDISTRIBUTION Source: Product Development Institute, 2010 62% 52% 45% 14% 28% 34% 24% 20% 21% Top Performers Middle Bottom Performers Product Projects that are Successes, Failures, or Killed Commercial Success Commercial Failure Killed Prior to Launch
  6. 6. 603 JUNE 2014 / BRIGHTIDEA BOF - FOCUSED INNOVATION / CONFIDENTIAL / NOT FOR REDISTRIBUTION “If  I  were  given  one  hour  to  save  the  planet,  I   would spend 59 minutes defining the problem and one minute resolving it.”
  7. 7. 703 JUNE 2014 / BRIGHTIDEA BOF - FOCUSED INNOVATION / CONFIDENTIAL / NOT FOR REDISTRIBUTION Solve The Problem Right Solve The Right Problem
  8. 8. 803 JUNE 2014 / BRIGHTIDEA BOF - FOCUSED INNOVATION / CONFIDENTIAL / NOT FOR REDISTRIBUTION “It's  really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them." “If  I  had  asked  people   what they wanted, they would have said faster horses.”
  9. 9. 903 JUNE 2014 / BRIGHTIDEA BOF - FOCUSED INNOVATION / CONFIDENTIAL / NOT FOR REDISTRIBUTION Customer Engagement Source: Booz Allen and Hamilton
  10. 10. 1003 JUNE 2014 / BRIGHTIDEA BOF - FOCUSED INNOVATION / CONFIDENTIAL / NOT FOR REDISTRIBUTION Voice of the Customer
  11. 11. Create rich content, seed the challenge, and communicate 1103 JUNE 2014 / BRIGHTIDEA BOF - FOCUSED INNOVATION / CONFIDENTIAL / NOT FOR REDISTRIBUTION LESSON 2
  12. 12. 1203 JUNE 2014 / BRIGHTIDEA BOF - FOCUSED INNOVATION / CONFIDENTIAL / NOT FOR REDISTRIBUTION It  pays  to  plan  ahead,  it  wasn’t  raining  when   Noah built the ark
  13. 13. Focused webstorms 1303 JUNE 2014 / BRIGHTIDEA BOF - FOCUSED INNOVATION / CONFIDENTIAL / NOT FOR REDISTRIBUTION Tangible / Valuable Opportunity Pollinate Concept Testing Commerc- ialization Core Team Ideas Prep Employee Ideas Version one production Beta release Market modeling Prototyping & customer engagement Quality Seed EvidenceMulti-Channel Communication Foster Engagement Predictive Markets Product/concept Is viable business User testing Launch Core Team + Idea Generators Evaluate
  14. 14. 1403 JUNE 2014 / BRIGHTIDEA BOF - FOCUSED INNOVATION / CONFIDENTIAL / NOT FOR REDISTRIBUTION Site
  15. 15. 1503 JUNE 2014 / BRIGHTIDEA BOF - FOCUSED INNOVATION / CONFIDENTIAL / NOT FOR REDISTRIBUTION LESSON 3 Physical ideation sessions coupled with virtual webstorms are essential.
  16. 16. Pipeline Renewal through a Hybrid Approach of Reverse Brainstorming and Customer Role Playing 1603 JUNE 2014 / BRIGHTIDEA BOF - FOCUSED INNOVATION / CONFIDENTIAL / NOT FOR REDISTRIBUTION
  17. 17. Summary Focus on solving the right problem by engaging customers Create rich content, seed the challenge, and communicate Physical ideation sessions coupled with virtual webstorms are essential 1703 JUNE 2014 / BRIGHTIDEA BOF - FOCUSED INNOVATION / CONFIDENTIAL / NOT FOR REDISTRIBUTION
  18. 18. Thank You 18 John Jaddou Head of Innovation John.Jaddou@cabotcorp.com 03 JUNE 2014 / BRIGHTIDEA BOF - FOCUSED INNOVATION / CONFIDENTIAL / NOT FOR REDISTRIBUTION

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