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BOF AMERICAS 2014: Cabot
BOF AMERICAS 2014: Cabot
BOF AMERICAS 2014: Cabot
BOF AMERICAS 2014: Cabot
BOF AMERICAS 2014: Cabot
BOF AMERICAS 2014: Cabot
BOF AMERICAS 2014: Cabot
BOF AMERICAS 2014: Cabot
BOF AMERICAS 2014: Cabot
BOF AMERICAS 2014: Cabot
BOF AMERICAS 2014: Cabot
BOF AMERICAS 2014: Cabot
BOF AMERICAS 2014: Cabot
BOF AMERICAS 2014: Cabot
BOF AMERICAS 2014: Cabot
BOF AMERICAS 2014: Cabot
BOF AMERICAS 2014: Cabot
BOF AMERICAS 2014: Cabot
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BOF AMERICAS 2014: Cabot

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John is the Head of Innovation at Cabot Corporation, a leading global specialty chemicals and performance materials company.  John leads a core team whose mission is to increase the innovative …

John is the Head of Innovation at Cabot Corporation, a leading global specialty chemicals and performance materials company.  John leads a core team whose mission is to increase the innovative capacity of the organization through strategy, customer engagement, new-product development, knowledge exchange, collaboration, and portfolio optimization.

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  • 1. 103 JUNE 2014 / BRIGHTIDEA BOF - FOCUSED INNOVATION / CONFIDENTIAL / NOT FOR REDISTRIBUTION
  • 2. Focused Innovation Connecting people and ideas to drive results June 2014
  • 3. [About Cabot Corporation VIDEO] 303 JUNE 2014 / BRIGHTIDEA BOF - FOCUSED INNOVATION / CONFIDENTIAL / NOT FOR REDISTRIBUTION
  • 4. Focus on solving the right problem by engaging your customer 403 JUNE 2014 / BRIGHTIDEA BOF - FOCUSED INNOVATION / CONFIDENTIAL / NOT FOR REDISTRIBUTION LESSON 1
  • 5. Measuring Innovation 503 JUNE 2014 / BRIGHTIDEA BOF - FOCUSED INNOVATION / CONFIDENTIAL / NOT FOR REDISTRIBUTION Source: Product Development Institute, 2010 62% 52% 45% 14% 28% 34% 24% 20% 21% Top Performers Middle Bottom Performers Product Projects that are Successes, Failures, or Killed Commercial Success Commercial Failure Killed Prior to Launch
  • 6. 603 JUNE 2014 / BRIGHTIDEA BOF - FOCUSED INNOVATION / CONFIDENTIAL / NOT FOR REDISTRIBUTION “If  I  were  given  one  hour  to  save  the  planet,  I   would spend 59 minutes defining the problem and one minute resolving it.”
  • 7. 703 JUNE 2014 / BRIGHTIDEA BOF - FOCUSED INNOVATION / CONFIDENTIAL / NOT FOR REDISTRIBUTION Solve The Problem Right Solve The Right Problem
  • 8. 803 JUNE 2014 / BRIGHTIDEA BOF - FOCUSED INNOVATION / CONFIDENTIAL / NOT FOR REDISTRIBUTION “It's  really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them." “If  I  had  asked  people   what they wanted, they would have said faster horses.”
  • 9. 903 JUNE 2014 / BRIGHTIDEA BOF - FOCUSED INNOVATION / CONFIDENTIAL / NOT FOR REDISTRIBUTION Customer Engagement Source: Booz Allen and Hamilton
  • 10. 1003 JUNE 2014 / BRIGHTIDEA BOF - FOCUSED INNOVATION / CONFIDENTIAL / NOT FOR REDISTRIBUTION Voice of the Customer
  • 11. Create rich content, seed the challenge, and communicate 1103 JUNE 2014 / BRIGHTIDEA BOF - FOCUSED INNOVATION / CONFIDENTIAL / NOT FOR REDISTRIBUTION LESSON 2
  • 12. 1203 JUNE 2014 / BRIGHTIDEA BOF - FOCUSED INNOVATION / CONFIDENTIAL / NOT FOR REDISTRIBUTION It  pays  to  plan  ahead,  it  wasn’t  raining  when   Noah built the ark
  • 13. Focused webstorms 1303 JUNE 2014 / BRIGHTIDEA BOF - FOCUSED INNOVATION / CONFIDENTIAL / NOT FOR REDISTRIBUTION Tangible / Valuable Opportunity Pollinate Concept Testing Commerc- ialization Core Team Ideas Prep Employee Ideas Version one production Beta release Market modeling Prototyping & customer engagement Quality Seed EvidenceMulti-Channel Communication Foster Engagement Predictive Markets Product/concept Is viable business User testing Launch Core Team + Idea Generators Evaluate
  • 14. 1403 JUNE 2014 / BRIGHTIDEA BOF - FOCUSED INNOVATION / CONFIDENTIAL / NOT FOR REDISTRIBUTION Site
  • 15. 1503 JUNE 2014 / BRIGHTIDEA BOF - FOCUSED INNOVATION / CONFIDENTIAL / NOT FOR REDISTRIBUTION LESSON 3 Physical ideation sessions coupled with virtual webstorms are essential.
  • 16. Pipeline Renewal through a Hybrid Approach of Reverse Brainstorming and Customer Role Playing 1603 JUNE 2014 / BRIGHTIDEA BOF - FOCUSED INNOVATION / CONFIDENTIAL / NOT FOR REDISTRIBUTION
  • 17. Summary Focus on solving the right problem by engaging customers Create rich content, seed the challenge, and communicate Physical ideation sessions coupled with virtual webstorms are essential 1703 JUNE 2014 / BRIGHTIDEA BOF - FOCUSED INNOVATION / CONFIDENTIAL / NOT FOR REDISTRIBUTION
  • 18. Thank You 18 John Jaddou Head of Innovation John.Jaddou@cabotcorp.com 03 JUNE 2014 / BRIGHTIDEA BOF - FOCUSED INNOVATION / CONFIDENTIAL / NOT FOR REDISTRIBUTION

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