BOF EAST 2010: Adobe Acrobat.com Ideas
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  • 1. Acrobat.com Ideas Lisa Underkoffler, Principal Product Manager, Adobe© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 2. Agenda   Quick overview of Acrobat.com   The perils & opportunities of an on-line service   The Ideas site   How we use the site   What we learned   Questions + discussion© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 2
  • 3. Acrobat.com© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 3
  • 4. Acrobat.com   On-line services to create and share documents, communicate in real time, and simplify working with others   Apps:   Cloud-based file storage & sharing with just a link   Buzzword, Presentations, & Tables   ConnectNow online meetings, screen sharing & shared whiteboard   CreatePDF The Goal: Work together. Get Stuff Done! No matter where you are….© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 4
  • 5. The perils & opportunities of an on-line service   The Web gives you reach   But it’s easy to lose “touch”   Updating on-line applications can be done as needed   But how do you let people know what’s new?   The market changes quickly – new opportunities!   How do you sort the wheat from the chafe?   What’s important? What’s a passing fashion?   Lots of great ideas, comments & input – from many markets Are they truly representative of the larger market?© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 5
  • 6. The Ideas Site© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 6
  • 7. What we wanted   Create a sense of community and involvement   Forums & feedback were good, but not enough   Open a channel to “talk” to the company   It’s hard to talk to a big company like Adobe   Learn about social media© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 7
  • 8. Acrobat.com© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 8
  • 9. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 9
  • 10. How Acrobat.com Uses the Site   Gather new ideas, of course   Get a sense of the issues or hot topics for existing products   Learn the real vocabulary for the products   (Internal) Use the site rankings to help set priorities   Seed your company’s ideas   Let the “stats” talk – there’s nothing like real data© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 10
  • 11. Some take aways …   Be part of the conversation   Users want to hear from the company, not just drop off an idea   Ask for clarification   Get use cases or success stories   Experiment   Monitor the comments   Opportunity to get the entire team involved   Watch out for spam – sigh, it’s everywhere   Close the loop on ideas you use© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 11
  • 12. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.