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Online Events 101
Online Events 101
Online Events 101
Online Events 101
Online Events 101
Online Events 101
Online Events 101
Online Events 101
Online Events 101
Online Events 101
Online Events 101
Online Events 101
Online Events 101
Online Events 101
Online Events 101
Online Events 101
Online Events 101
Online Events 101
Online Events 101
Online Events 101
Online Events 101
Online Events 101
Online Events 101
Online Events 101
Online Events 101
Online Events 101
Online Events 101
Online Events 101
Online Events 101
Online Events 101
Online Events 101
Online Events 101
Online Events 101
Online Events 101
Online Events 101
Online Events 101
Online Events 101
Online Events 101
Online Events 101
Online Events 101
Online Events 101
Online Events 101
Online Events 101
Online Events 101
Online Events 101
Online Events 101
Online Events 101
Online Events 101
Online Events 101
Online Events 101
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Online Events 101

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Find out how you can use online events to achieve your business objectives.

Find out how you can use online events to achieve your business objectives.

Published in: Business
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  • 1. Online Events 101
  • 2. HOST PROGRAM David Pitta BrightTALK ™ Evangelist ONLINE EVENTS ACADEMY @davepitta @brighttalk PRODUCER Kathryn Kilner Marketing Coordinator @kkilner #eventsonline Online Events Academy 2
  • 3. Agenda  Defining your business goal  Preparing your content  Promoting your event  Delivering your event  Building community 3
  • 4. Defining Your Business Goal 4
  • 5. What Is Content Marketing? The creation and distribution of valuable, relevant, and compelling content for your target audience 5
  • 6. Identify Your Business Goal Goal Audience Industry Thought leadership Lead generation Lead nurturing Improve retention Brand development Increase direct sales Develop partnerships Page views Increase time on site Industry awareness Revenue 6
  • 7. Identify Your Audience Goal Audience Industry Thought leadership User Lead generation Buyer Lead nurturing Decision maker Improve retention Evangelists Brand development Influencers Increase direct sales Analyst Develop partnerships Technical expert Page views Business owner Increase time on site CXO Industry awareness Scientist Revenue Data manager 7
  • 8. Identify Industry Segment Goal Audience Industry Thought leadership User Aerospace & defense Lead generation Buyer Automotive Lead nurturing Decision maker Education Improve retention Evangelists Financial services Brand development Influencers Government Increase direct sales Analyst Healthcare & pharma Develop partnerships Technical expert Technology Page views Business owner Hospitality & Increase time on site CXO entertainment Industry awareness Scientist Retail Revenue Data manager Manufacturing Professional services 8
  • 9. A Goal and a Target Goal Audience Industry Thought leadership User Aerospace & defense Lead generation Buyer Automotive Lead nurturing Decision maker Education Improve retention Evangelists Financial services Brand development Influencers Government Increase direct sales Analyst Healthcare & pharma Develop partnerships Technical expert Technology Page views Business owner Hospitality & Increase time on site CMO Entertainment Industry awareness Scientist Retail Revenue Data manager Manufacturing Professional services 9
  • 10. http://bit.ly/38K4EV Content Marketing with Online Events 10
  • 11. Content Development 11
  • 12. Topic Brainstorm Presentations Theme should inform, Visuals inspire, or persuade Interactivity your audience. Rehearse 12
  • 13. Topic Thought Leadership & Panels 13
  • 14. Topic Fill a Knowledge Gap in Your Industry 14
  • 15. Brainstorm Group Brainstorm 15
  • 16. Theme Find a Theme and Connect the Story 16
  • 17. Visuals Use Images Resources: istockphoto.com ($) Fotolia.com ($) Photos.com ($) Flickr.com (cc) 17
  • 18. Interactivity Use Votes for Customer Insight 18
  • 19. Rehearse Practice in Advance 19
  • 20. http://bit.ly/HUdMc Preparing Your Content 20
  • 21. Event Promotion 21
  • 22. Timeline -1 month -3 weeks -2 weeks -1 week -48 hours -24 hours LIVE ON-DEMAND registrations Webcast Promotion: Pre-Event 22
  • 23. Timeline -1 month setup landing page ON-DEMAND Landing Page 23
  • 24. Timeline -1 week send email invitation ON-DEMAND Email Marketing 24
  • 25. timeline -1 week LinkedIn groups ON-DEMAND Social Media 25
  • 26. Timeline -1 week schedule twitter messages ON-DEMAND Social Media 26
  • 27. Timeline +24/48 hours +1 week +2 weeks +3 weeks Next Event ON-DEMAND viewings Webcast Promotion: Post Event 27
  • 28. Timeline +24/48 hours send post event email ON-DEMAND Send Email 28
  • 29. Timeline +24/48 hours social media: ON-DEMAND on-demand now available Social Media 29
  • 30. Timeline +1 week submit webcast to social bookmarking ON-DEMAND Social Media 30
  • 31. http://bit.ly/3IymI3 Promoting Your Webcast 31
  • 32. Delivery Techniques 32
  • 33. Poor Feedback Based on Delivery Technique 33
  • 34. Top 5 Tips for Success 1. Prepare your space 34
  • 35. Top 5 Tips for Success 1. Prepare your space 2. Talk with your face 35
  • 36. Top 5 Tips for Success 1. Prepare your space 2. Talk with your face 3. Communicate what your audience can’t see 36
  • 37. Top 5 Tips for Success 1. Prepare your space 2. Talk with your face 3. Communicate what your audience can’t see 4. Manage the clock 37
  • 38. Top 5 Tips for Success 1. Prepare your space 2. Talk with your face 3. Communicate what your audience can’t see 4. Manage the clock 5. Move slides just in front of you 38
  • 39. Top 5 Mistakes 1. Starting late / starting slow 39
  • 40. Top 5 Mistakes 1. Starting late / starting slow 2. Having poor audio quality 40
  • 41. Top 5 Mistakes 1. Starting late / starting slow 2. Having poor audio quality 3. Disguising a sales pitch 41
  • 42. Top 5 Mistakes 1. Starting late / starting slow 2. Having poor audio quality 3. Disguising a sales pitch 4. Going long 42
  • 43. Top 5 Mistakes 1. Starting late / starting slow 2. Having poor audio quality 3. Disguising a sales pitch 4. Going long 5. Reading a script 43
  • 44. http://bit.ly/Tsp7O The Art of Webcast Delivery 44
  • 45. Building Community 45
  • 46. Have a Home 46
  • 47. Content Subscription 47
  • 48. Offer On-demand 48
  • 49. Know What’s Working 49
  • 50. Questions 50

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