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BrightStar Homecare Franchise Guide

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BrightStar is a unique franchise, providing the full range of LifeCare, KidCare and Staffing services. In addtion to staffing medical facilities, we help keep parents and grandparents out of nursing …

BrightStar is a unique franchise, providing the full range of LifeCare, KidCare and Staffing services. In addtion to staffing medical facilities, we help keep parents and grandparents out of nursing facilities and in the comfort and familiarity of their own homes, as well as assidting parents with their childcare needs. We can provide every service available at a nursing facility in the home.

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  • 1. The BrighTSTar OppOrTuniTy Are You reAdY to MAke More Possible? brightstarcare.com
  • 2. Life is so much more than a to-do list. It’s a series of moments with the people we love, making memories that make up a lifetime. BrightStar understands this, and is committed to making more of these moments possible in the lives of those we care for. BrightStar is a unique franchise, providing the full range of LifeCare, KidCare and Staffing services. In addition to staffing medical facilities, we help keep parents and grandparents out of nursing facilities and in the comfort and familiarity of their own homes, as well as assisting parents with their childcare needs. We can provide every service available at a nursing facility in the home. From 24-hour nanny services to companion care, from transportation to skilled care and more — BrightStar is the one provider that can say “Yes we can!” We have received several awards recognizing our rapid growth, advanced systems technology and senior leadership in addition to having been featured in major national media sources, including Fox News, Entrepreneur Magazine, and The Wall Street Journal. At BrightStar, we make more possible — more support, more success, more dependability, more peace of mind. And not just for our clients, but our franchisees too. Perhaps you should find out why others find our opportunity so compelling. 1
  • 3. The BrighTSTar inSpiraTiOn We know how overwhelming the responsibility of caring for a family member can be. We once needed help caring for a loved one, but didn’t know where to turn to give her the quality of care, and the quality of life, she deserved. Compelled by a need to find care that was more — more dependable, more supportive, more complete — we founded BrightStar as a family business in 2002 to provide the full continuum of homecare, childcare, staffing and support services for individuals, families and healthcare facilities. 2
  • 4. LifeCare When families face a challenge, they need the services that only an industry leader can provide. BrightStar offers more – more dependability, more peace of mind, more joy – to make life easier and allow our clients to live it to the very fullest. Making more possible is what we’re all about. BrightStar’s LifeCare services range from companionship, running errands and transportation to and from appointments, to bathing, toileting and hygiene assistance, to skilled nursing care that includes wound care, therapies, blood draws, and more. LifeCare services are available on a daily, weekly, part-time or live-in basis to adults 18 years old to seniors. 3
  • 5. KidCare We know juggling every day demands is challenging for all parents. care for children with physical or mental disabilities and high-tech BrightStar is here to help, so families and their kids can thrive. homecare for kids with a wide range of disorders, including respiratory, It’s one way BrightStar is making more possible everyday for neurological and cardiovascular conditions and more. families around the country. BrightStar has a unique understanding of the issues today’s families face. Finding experienced and compassionate caregivers can be a challenge – but it doesn’t Our KidCare services create greater piece of mind for have to be. parents and grandparents in need of assistance, as well as for companies and HR managers looking to provide high We offer flexible sick-day and sitter services, in-home pediatric quality childcare services to their employees as part of a care for children with special needs and our clinical caregivers comprehensive corporate benefits program. are experts in newborn and well-baby care. We also specialize in 4
  • 6. STaffing Staffing is about more than just having the number of people you need. It’s about having access to the people you want – dedicated, experienced professionals of the highest quality. No one understands this more than BrightStar. We’re committed to giving our clients more, with the most qualified and compassionate professionals in the industry. We provide personnel to hospitals, nursing homes, doctors’ offices, labs and anywhere healthcare staff is needed. We also deliver skilled care to patients one on one in their home or wherever they need care through our network of national account partners. National Account services range from insurance assessments and IV infusion therapy to home health, in addition to delivering flu clinic services to Corporate, commercial and retail clients. At BrightStar, we staff the best-qualified and most compassionate professionals. People who are willing to give more of themselves. People who care more and bring a more positive attitude to their work. People who are committed to making more possible for the individuals and organizations they care for every day. Together with our advanced, proprietary ABS™ scheduling, invoice, payroll and reporting system, BrightStar gives clients the opportunity for more – more efficiency, more reliability, more support and ultimately more success. It’s how we’re making more possible every day. 5
  • 7. Why BrighTSTar? BrightStar is focused on serving the fastest growing population segment, seniors! By 2012, in the U.S., there will be over 40 million people over the age of 65. Right now, 7000 people a day turn 65. People over 85 represent the fastest growing population segment– and the wealthiest. Studies indicate that 75% of the wealth in the U.S. is controlled by senior citizens and BrightStar is answering the call to meet the growing demand for quality care. In fact, BrightStar is one of the few companies that serve multiple market segments, including care for adults and seniors in their homes, well and sick childcare and a full range of medical staffing services. We are also the only one in our industry that can provide all levels of care for children. With multiple revenue lines and a diverse client base, think of the opportunities that a BrightStar franchise can offer you! 75% of the wealth in the U.S. is controlled by grandparents 6
  • 8. yOur Key advanTageS heLp OTherS, BuiLd a BuSineSS inTenSive Training You will make a difference not only in the lives of others, BrightStar supports its new owners through a 90-120 day pre- but also your own! You will be able to give back and become a opening cycle that includes a 4-day pre-opening training, a 5-day positive influence in your community. grand opening training and more than 100 hours of online training courses and webinars. Throughout the pre-opening process, Three revenue STreamS you will have access to BrightStar’s staff to assist you in setting up your office, hiring staff and developing your market. Our In-home care (medical and non-medical), medical staffing and interactive training will help you put your business on the National Accounts. fast track. There will be much to learn, but you will always feel comfortable, in control and confident as you start your own prOven BuSineSS mOdeL business. And after you return to your office, In addition to the successful operation of a company-owned location, you will hit the ground running! we’ve grown to more than 150 locations nationwide. See for yourself why BrightStar is such a great investment. Item 19 in OngOing SuppOrT our Franchise Disclosure Document (FDD) provides a detailed After opening your doors, BrightStar provides you with ongoing financial performance summary. support from our regional directors, who provide remote coaching. You will also have access to our Corporate support center, TeChnOLOgy intranet and company newsletter to keep you informed and up to Our Athena Business System (ABS) is the most powerful web speed on best practices. based management system in the business. It allows you to focus on sales, not paperwork! We designed it, we own it; and we Serve The faSTeST grOWing pOpuLaTiOn SegmenT make sure that it remains cutting edge! The demographics are right; the business model is sound; all that’s missing is you! 7
  • 9. WhaT We are LOOKing fOr We are looking for people who have strong management/ If you have a readiness to learn, a passion to succeed and a marketing/sales backgrounds. This business is about making desire to align with a brand built on integrity, we would friends and doing what you say you will do. A background in love to speak with you! healthcare is NOT necessary. Technical expertise doesn’t always translate to an ability to work with others and make great things happen. Your contributions will be leadership, passion and integrity, not providing medical care. Typical start-up costs range from $90,895 - $158,223 (2010 FDD). Minimum net worth of $400,000. Our owners must take a full-time role in the business for the first two years. 8
  • 10. BrOughT TO yOu By BrighTSTar We know how overwhelming the responsibility of caring for a family member can be. We once needed help caring for a loved one, but didn’t know where to turn to give her the quality of care, and the quality of life, she deserved. At BrightStar, our mission is to go above and beyond to Make More Possible — more joy, more comfort, more security, more quality, more time, more peace of mind. Helping people is more than just our mission; it’s our passion. It’s what makes us truly shine — knowing that we’re making a real difference by bringing more to the lives of others every day.