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Social Enterprise Mark Case Study
Social Enterprise Mark Case Study
Social Enterprise Mark Case Study
Social Enterprise Mark Case Study
Social Enterprise Mark Case Study
Social Enterprise Mark Case Study
Social Enterprise Mark Case Study
Social Enterprise Mark Case Study
Social Enterprise Mark Case Study
Social Enterprise Mark Case Study
Social Enterprise Mark Case Study
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Social Enterprise Mark Case Study

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Bright One was briefed to design a social media campaign that would establish a strong, strategic social media presence for the Social Enterprise Mark. Read this case study to find out more about the …

Bright One was briefed to design a social media campaign that would establish a strong, strategic social media presence for the Social Enterprise Mark. Read this case study to find out more about the campaign and results.

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  • 1. Launch of the Social Enterprise Mark Online Campaign Presented by
  • 2.
    • Bright One was briefed to design a social media campaign that would establish a strong, strategic social media presence for the Social Enterprise Mark
    • The aim of the campaign was to establish a platform for social media that would be a foundation for future product promotion
    • However, there was not immediately a product available to hang creative ideas around, so any activity could not focus exclusively on the Mark itself.
    Background
  • 3.
    • The strategy was to build a group of online platforms that could be used to engage and activate the target audience through dialogue
    • The aim was to create engagement and a large body of web content that acted as a foundation for when the Social Enterprise Mark launched
    • In addition, a range of social media channels were geared-up for use once the Mark had launched
    • Through this, Bright One built strong, long term relationships by creating enjoyable experiences through big gestures (blog posts, features from Mark spokespeople, Voice 2010 coverage) and through small ones (well-written tweets, sharing interesting and relevant content)
    Strategy
  • 4. Implementation
    • Social Enterprise Mark blog featuring guest posts, coverage of the launch, case studies and updates from the Mark
    • Fully rebranded Twitter channel, with custom background and a growing community of engaged followers
    • Launched a Facebook page, customising in line with the Mark branding, with news, views, photos and video updates
  • 5. Results
    • 30 pieces of online coverage of the Mark, including Guardian.co.uk, Third Sector magazine and Social Enterprise magazine
    • 1,405 Twitter followers, a 401% increase in followers since Bright One joined the campaign
    • 349 Facebook fans, a 465% increase in fans since Bright One joined the campaign
    • 18 blog posts published over a 9 week period
  • 6. Highlight Coverage
  • 7. Social Enterprise Mark Blog
    • 18 posts published in 9 weeks, averaging at 2 posts per week
    • Pre Launch:
    • Social Enterprise Mark Launches Soon
    • The Top 15 Social Entrepreneur and Enterprise Blogs
    • Countdown to Voice
    • The Social Enterprise Mark in Society Guardian
    • Social Enterprise Mark – the Buzz is building
    • Launch Date:
    • Watch the Launch of the Social Enterprise Mark Live
    • Welcome to Voice 10
    • Social Enterprise Mark Launches
    • Voice 10 Day One Overview
    • Voice 10 Day 2 begins
    • The Close of Voice 10
    • Post Launch:
    • Making Sense of the Social Enterprise Mark
    • Moving with the Mark
    • The Phone Co-op Awarded the Social Enterprise Mark
    • Cabinet Ministers meet the Mark
    • Clarifying Co-operatives and the Social Enterprise Mark
    • Guardian Supplement on Social Enterprise
    • First Wave of Social Enterprise Mark holders come in all shapes and sizes
  • 8. Social Enterprise Mark on Twitter
    • During Voice there were:
    • 204 mentions of @SE_Mark,
    • 34 retweets of @SE_Mark
    • Sample comments
    • Ketan:
    • “ @ SE_Mark  Congratulations on the launch of the  #semark at  #Voice10  today - great to be part of the ustream - Enjoy the evening !”
    • Thisisissi:
    • “ @ SE_Mark  watched the Launch online, well done guys it looked awesome. Loved the hoop dancing at the end :)”
  • 9. Social Enterprise Mark on Facebook
    • 349 Fans on Facebook
    • More than quadrupled number of fans since launch
    • Interactions per post increasing
    • Combination of promotion of blog posts, mentions online and coverage of the launch
  • 10. “ Bright One have showed patience and dependability. I think its a fantastic organisation and I've been thrilled with the work you've done.” - Anne Mountjoy, Social Enterprise Mark Company
  • 11. Bright One | Contact Email [email_address] Web www.brightone.org.uk Facebook facebook.com/brightonecomms Twitter twitter.com./brightonecomms

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