Getting a Job in PR Sarah Stimson
What to apply for? - PR Assistant - Team Assistant - Account Executive - Press Officer - Executive Assistant - Public Affa...
Where to look?
Graduate   schemes <ul><li>- Many agencies are rubbish at publicising their schemes </li></ul><ul><li>Follow agencies on T...
Recruitment agencies <ul><li>Well connected </li></ul><ul><li>Industry knowledge </li></ul><ul><li>Career advice  </li></u...
Social media
Networking
Networking <ul><li>-  Who do you know? </li></ul><ul><li>- Who do your parents know? </li></ul><ul><li>- Who do your frien...
What are they looking for?
Skills
Portfolio - Blogs - Self publishing - Student papers - Local papers – work experience - Find a dull publication and write ...
Interest in the media
...not just newspapers
Enthusiasm
Passion
Work Experience
What do I need?
A decent CV
...don’t <ul><li>Use PDFs </li></ul><ul><li>Use tables </li></ul><ul><li>Name the file “CV” </li></ul><ul><li>Go over 2 pa...
A strong covering letter <ul><li>Set it out as a business letter </li></ul><ul><li>It should contain three things </li></u...
Keep a record <ul><li>Use a spreadsheet </li></ul><ul><li>Who </li></ul><ul><li>Which company </li></ul><ul><li>Date </li>...
Top 10  Interviews tips
TURN UP
BE ON TIME
DRESS SMARTLY
TAKE YOUR
DO YOUR RESEARCH
READ THE AD
PRACTISE
BE INTERESTED
ASK
REMEMBER
Useful Links www.unicornjobs.com/espressoarchive www.unicornjobs.com/guides/working-pr-communication/ www.slideshare.net w...
Final advice <ul><li>Be persistent </li></ul><ul><li>Expect rejections </li></ul><ul><li>Don’t take it personally </li></u...
Once you’ve been hired ... help others
Any questions?
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Impress London: "Getting a job in PR"

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Sarah Stimson of Unicorn Jobs presented her keynote on "Getting a job in PR" at Impress London.

Find out more at http://impress.brightone.org.uk/

Published in: Career, Technology, Business
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Impress London: "Getting a job in PR"

  1. 1. Getting a Job in PR Sarah Stimson
  2. 2. What to apply for? - PR Assistant - Team Assistant - Account Executive - Press Officer - Executive Assistant - Public Affairs Assistant - PR Co-ordinator
  3. 3. Where to look?
  4. 4. Graduate schemes <ul><li>- Many agencies are rubbish at publicising their schemes </li></ul><ul><li>Follow agencies on Twitter </li></ul><ul><li>Use the graduate scheme list </li></ul><ul><li>Use PR Week rankings </li></ul><ul><li>Join PR Job Watch and Future Communications Leaders </li></ul><ul><li>Competition is fierce </li></ul>
  5. 5. Recruitment agencies <ul><li>Well connected </li></ul><ul><li>Industry knowledge </li></ul><ul><li>Career advice </li></ul><ul><li>BUT REMEMBER </li></ul><ul><li>Keep a note of who sends your CV where </li></ul><ul><li>Be clear about what you want </li></ul><ul><li>Be polite and return their calls and emails </li></ul>
  6. 6. Social media
  7. 7. Networking
  8. 8. Networking <ul><li>- Who do you know? </li></ul><ul><li>- Who do your parents know? </li></ul><ul><li>- Who do your friends know? </li></ul><ul><li>- Who do your lecturers know? </li></ul><ul><li>Who have you met at parties? </li></ul><ul><li>Who have you met at networking events? </li></ul><ul><li>Who do you admire? </li></ul>
  9. 9. What are they looking for?
  10. 10. Skills
  11. 11. Portfolio - Blogs - Self publishing - Student papers - Local papers – work experience - Find a dull publication and write something interesting - PR department of student union - Make sure it is well presented!
  12. 12. Interest in the media
  13. 13. ...not just newspapers
  14. 14. Enthusiasm
  15. 15. Passion
  16. 16. Work Experience
  17. 17. What do I need?
  18. 18. A decent CV
  19. 19. ...don’t <ul><li>Use PDFs </li></ul><ul><li>Use tables </li></ul><ul><li>Name the file “CV” </li></ul><ul><li>Go over 2 pages </li></ul><ul><li>Use coloured paper </li></ul><ul><li>Use ‘amusing’ fonts </li></ul><ul><li>Forget to proof read </li></ul>
  20. 20. A strong covering letter <ul><li>Set it out as a business letter </li></ul><ul><li>It should contain three things </li></ul><ul><ul><li>Why you want to work there </li></ul></ul><ul><ul><li>What you know about the company </li></ul></ul><ul><ul><li>Why they should employ you </li></ul></ul><ul><li>Give examples </li></ul><ul><li>Keep it on one page </li></ul><ul><li>Attach as a Word doc as well as in the email </li></ul>
  21. 21. Keep a record <ul><li>Use a spreadsheet </li></ul><ul><li>Who </li></ul><ul><li>Which company </li></ul><ul><li>Date </li></ul><ul><li>Replies </li></ul><ul><li>Interview feedback </li></ul>
  22. 22. Top 10 Interviews tips
  23. 23. TURN UP
  24. 24. BE ON TIME
  25. 25. DRESS SMARTLY
  26. 26. TAKE YOUR
  27. 27. DO YOUR RESEARCH
  28. 28. READ THE AD
  29. 29. PRACTISE
  30. 30. BE INTERESTED
  31. 31. ASK
  32. 32. REMEMBER
  33. 33. Useful Links www.unicornjobs.com/espressoarchive www.unicornjobs.com/guides/working-pr-communication/ www.slideshare.net www.hollis-pr.com www.cipr.org.uk www.prca.co.uk www.enternships.com http://brightone.org.uk/give-support/current-opportunities/ http://brightone.org.uk/2010-pr-graduate-schemes/
  34. 34. Final advice <ul><li>Be persistent </li></ul><ul><li>Expect rejections </li></ul><ul><li>Don’t take it personally </li></ul><ul><li>Write a thank you </li></ul><ul><li>Don’t forget who helped you – stay in touch </li></ul>
  35. 35. Once you’ve been hired ... help others
  36. 36. Any questions?

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