CIPR Fifth Estate - Voluntary Sector Group: "Social Media - an introduction"

Ben Matthews (@benrmatthews)
13.09.2011
social media an introduction

The Intro The State of Play The Tools The Future 1 2 3 4

2 3 4 The State of Play The Tools The Future 1 The Intro

THE INTR0 What is Social Media?

* Scary answer

It’s a way of allowing people to connect, and stay connected * not-so-scary answer

the changing state of communication Here comes everybody* * Clay Shirky

you traditional advertising

1 2 3 4 The Intro The State of Play The Tools The Future

the state of play

facebook’s 500 million

… it’s really all about people

people are already talking about your brand

so what?

listening isn’t enough

the “end” of bad customer service

the tools

what is facebook? Tool: Facebook is a type of “social network” which provides a platform for people to upload a profile, along with pictures and video. People: Facebook allows friends to connect with each other, leave messages, share holiday snaps, organise events, and maintain “ambient intimacy” with a larger circle of friends. 400m+ active monthly users , half log on everyday, and the number of users is doubling every 6 months. 2/3 of it’s users are female, 35+ is the fasting growing demographic Will you be my friend?

what is youtube? Tool: YouTube is a type of Video Sharing Site - it allows anyone to upload and view videos online. People: Now video cameras are so prevalent, people can share their movies online, watch their friends clips, and talk about other videos with each other, finding friends with similar tastes. 200m videos , 500,000 - video publishers, 200m videos viewed a day, 25 hours of footage uploaded every minute , it would take over 1000 years to view all content on YouTube “ Send me that link to the laughing babies…”

what is twitter? Tool: Twitter is a “microblogging” service. In essence, it asks it’s users a simple question - “what are you doing” - which they are prompted to respond to in under 140 characters, as “Tweets”. People: The joy of Twitter lies in following other people - be they friends, family, brands or celebrities - and reading their Tweets to find out what they are doing. Grown 700% in the last 12 months . The world’s largest database on emotions, activities, and feelings, and in this is a massive data source for people talking about your brand online. 18 billion Tweets overall, with 4.5m Tweets a hour , 55% of userbase is female. Tweet tooowo! “ If you aren't familiar with Twitter, it is one of those things that sounds totally ridiculous and stupid when you first hear about it. But once you start using it, you realize how much fun it is”

what is linkedin? Tool: LinkedIn is an online professional networking service. People: LinkedIn allows professional workers and companies to connect with each other, to find new opportunities, collaborate on projects together, and allow potential employers to see their working history. Over 70m users across 200 countries, a new member joins every second, executives from every Fortune 500 companies use the service. “ Get yourself connected…”

what is tweetdeck? TweetDeck is one of the leading free applications for Twitter, allowing users of Twitter to organize, update, and essentially handle all the @replies, direct messages, retweets, and updates that come up 24/7. You can easily organize those that your are following on Twitter into groups based on relation to you, interests, and location. You can also create columns for each part of your Twitterverse. You can, for example, create a column just for Direct Messages or Facebook friend statuses(for those linking Twitter to Facebook). You can use services such as TwitPic and TwitsScoop right in your main TweetDeck dashboard. This can save a lot of time and allow you to upload photos and links right to Twitter from this application. You can also update your other sites connected to Twitter from TweetDeck such as Facebook.

what is bit.ly? URL shortening is a technique on the World Wide Web where a provider makes a web page available under a very short URL in addition to the original address. For example, the page: http://en.wikipedia.org/w/index.php?title=TinyURL&diff=283621022&oldid=283308287 Can be shortened to http://bit.ly/362Acwr Bit.ly has the added advantage of letting you customise the url, such as bit.ly/addiction The analytics system behind bit.ly also lets you track exactly how many people clicked on the link, where, when and if they shared to other sites such as Facebook

the big issue What do you stand for & why will your audience care?

stuff that works
Stand for one thing
Live & breathe your message
Be passionate
Make it about your audience, involve them don’t just talk at them
Be content led – be interesting!
A mixture of inside & out
Talk like a person not like a company

Social media means participating in the conversation

THE FUTURE

location It’s not that location started with Foursquare and Gowalla, but it took both Foursquare and Gowalla’s simple badge system for it to take off. Recently Facebook launched Places bough location based services to the mainstream, with more features coming in the future to make the experience more engaging. Google is also broadening its location offerings, building out Google Places and taking a more active role in bridging location and mobile products and services together.

events Lanyrd is the social conference directory. Find conferences your friends are going to, see what's happening at conferences right now, build up a speaker profile.

events Plancast is the easiest way to share your upcoming plans and other real-life activities with friends.

gamification

your new brain “ Remember Everything” Capture anything. Save your ideas, things you like, things you hear, and things you see. Works in browser, on desktop and on mobile

how it all fits together

any questions?

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CIPR Fifth Estate - Voluntary Sector Group: "Social Media - an introduction"

by Bright One on Sep 14, 2011

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CIPR Fifth Estate - Voluntary Sector Group: "Social Media - an introduction" — Presentation Transcript