Bright One Credentials
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  • 1. a volunteer-run communications agency for the third sector Credentials | 2009
  • 2. Bright One | About Us • A volunteer-run communications agency for the third sector • We offer affordable yet effective communications programmes to raise awareness of third sector organisations and their initiatives • Our volunteers get valuable hands-on experience, with support and supervision from experienced communications professionals who get to give something back to the community
  • 3. Bright One | How It Works • Run by enthusiastic volunteers and led by experienced communications professionals. Each team is committed to delivering high quality communications briefs in a cost-effective manner • With volunteers from a broad background, we are able to match each brief with existing expertise • Doing something for a good cause. We make public relations possible for third sector organisations who can’t afford a commercial agency. In returns, our volunteers get practical experience and our experienced consultants get to give something back to the community
  • 4. Bright One | What We Do We help third sector organisations plan, implement and evaluate affordable and effective PR & Communications programmes to raise their profile within target communities. We listen to what you need to communicate to your target audience, identify the challenges and tackle them with you via a tailored communications programme. In short, we create the right noise for you. • Media relations • Blogger relations and outreach campaigns • Social media and Web 2.0 consulting • Press release development and distribution • Creative copywriting • Internal communications • Event planning and management
  • 5. Bright One | How We Can Help Position you as a credible and worthwhile Establish profile of your organisation to attract new organisations and raise members and funding awareness of your initiatives Amplify the impacts and results of your campaigns through positive coverage in the traditional and online media, as well as consistent presence on social media websites
  • 6. Bright One | Client Experience Social Innovation Camp is an experiment in creating social innovations for the digital age. Through unusual, creative events Social Innovation Camp brings together talented software developers and designers with social innovators to build effective web-based solutions to real social problems. Junction49 is a TimeBank project created to enable young people aged 16-25 to share and develop ideas to make a difference, online and offline. Enabled by Design is a community of people passionate about well designed everyday products. By sharing their loves, hates and ideas, Enabled by Designers challenge the one size fits all approach to assistive equipment through the use of clever modern design.
  • 7. Bright One | Client Experience Refugee Week is a UK-wide programme of arts, cultural and educational events that celebrate the contribution of refugees to the UK, and encourages a better understanding between communities. Refugee Week 2009 will take place from 15th to 21st June. Camp Quality UK is a not-for-profit organisation that is committed to giving children with cancer and other life-threatening illnesses opportunities to enjoy a positive, fun and inspiring childhood through quality recreational, play and creative activity programs. NET.mesomoco.org.uk enables the people in the mental health space to privately connect, converse and collaborate to generate a positive impact among mental health sufferers. It is strictly for people involved in mental health, including mental health service users, carers of mental distress sufferers, and those who have experience of mental health issues.
  • 8. Bright One | Client Testimonials “Bright One is exceptional in helping not-for-profits communicate what they do and what they are all about. Bright One is reputable and well connected and has helped us at Social Innovation Camp reach a wide ranging audience when we launched our call for ideas. They come highly recommended and we hope they continue to grow!” Katherine Hui, Events Manager, Social Innovation Camp quot;Bullying UK loves working with passionate people and they don't come much more passionate than Bright One, the unique team structure of student volunteers overseen by professionals creates a winning mix of high quality communications“ John Carnell, Founder, Bullying UK “Bright One gives great opportunities for not-for-profit organisations to carry out efficient but effective communications. It's a fantastic idea and one we are keen to see develop.” Almir Koldzic, UK Coordinator, Refugee Week
  • 9. Bright One | Client Testimonials “Bright One is an excellent idea, harnessing the energies of volunteers from the communications industry for the benefit of social enterprise and the not-for-profit sector. We found them very helpful and plugged in to a wide range of ways to get across a message through different media. Tessa Watt, Director, Slow Down London “Much of what Mesomoco has done would have not been achievable without your excellent and professional help. I didn't realise just how important PR is until I experienced it through Bright One. You have massively raised our profile and the connections you've made for us in terms of networking have turned out to be massively accelerating for us.” Richard Cowling, CEO, Mesomoco CIC
  • 10. Case Study | Brief: Bright One was invited to help develop messaging and produce copy for the website, before launching it to the relevant audience. Approach: Bright One used volunteers with social media skills to connect with an active online audience and demonstrate the value that social media brings to the voluntary sector. We delivered a series of bespoke recommendations applicable to each different social media website to ensure consistent presence to help drive traffic and interest to the organisation. Results: Within two months since it was launched in July 2008, the number of page views had increased by 500% and the number of unique users had risen steadily. The launch was widely covered in the target media, from key mental health publications to NHS newsletters, leading to influential executives in the mental health space joining the website.
  • 11. Case Study | Brief: Bright One was brought in to advise Junction49 on its social media strategy, using sites such as Facebook, Myspace, Bebo and Twitter to raise awareness of the opportunities to young people and drive users to the Junction49 website. Approach: Our team of social media savvy volunteers developed and implemented a series of tailored strategies to outreach to the active online communities via each different social media website. Results: Junction49 now has an integrated set of social media tools to reach to their target audiences. The organisation has since seen a rise in volunteering ideas submitted by young people. Users who connect to Junction49 through social media sites also make up an engaging audience, spending an average of 7 minutes on the Junction49 website.
  • 12. Bright One | Contact Details Ben Matthews Phone + 44 7842 764 205 Email ben@brightone.org.uk Twitter @brightonecomms Web www.brightone.org.uk